Akhyer Mayeesha Akram Email & Phone Number

Windsor, On, Ca

Windsor, Ontario, Canada

- Collaborating with the marketing team on on-site promotions, boosting guest engagement and contributing directly to successful event outcomes.- Assisting the Rewards team during promotional events, ensuring smooth prize distribution and reinforcing a positive brand experience.- Managing event entrance flows, efficiently controlling crowds and minimizing wait times to enhance the overall event experience.- Providing with seamless customer service by directing patrons, verifying tickets, and addressing inquiries, which contributed to high guest satisfaction.

Bangladesh

- Developed and executed localized marketing strategies, driving customer acquisition through tailored brand value propositions and increased engagement.- Led cross-channel marketing campaigns, leveraging ROI and engagement metrics to increase driver retention and brand awareness.- Supervised digital marketing strategies, increasing customer engagement and brand awareness across web, social media, and brand collateral.- Strategically managed a $50,000 marketing budget, reducing campaign costs by 44% while boosting visibility and effectiveness of marketing initiatives.- Innovated digital marketing efforts, including a Whats App strategy, amplifying engagement with drivers and increasing adoption of key initiatives.- Spearheaded driver engagement and training initiatives, improving driver satisfaction and retention by 65% through data-backed behavioral insights and targeted campaigns.- Launched Uber’s marketplace operations in two new cities, managing a team of 12 and implementing scalable processes that enhanced service efficiency and customer experience.- Enhanced platform safety through targeted campaigns and safety protocols, positively impacting rider and driver satisfaction and marketplace integrity.- Led the launch of Go Pass, Intercity Round Trip, Quest Offer, and Arrear Reconciliation, driving demand growth and improving driver earnings.- Managed digital media budgets, allocated resources efficiently, and negotiated contracts with external vendors and agencies.

Dhaka, Bangladesh

- Launched brand marketing campaigns and managed a 40+ university Campus Ambassador Program, increasing candidate signups by 30,000+ and boosting user engagement by 30%.- Owned Go-to-Market (GTM) strategy development, collaborating with product teams to emphasize high-adoption features, resulting in a 30% increase in user uptake.- Strengthened brand positioning by establishing partnerships with global clients, enhancing the Employment of Record (EOR) experience and driving a 45% increase in user acquisition.- Directed end-to-end marketing initiatives, managing a team of 4 to streamline global operations and improve onboarding, mobility, and benefits services in 50+ countries.- Designed high-impact campaigns for international awareness events, increasing brand engagement through consistent, targeted messaging.- Leveraged analytics tools like Google Analytics to analyze user behavior and web traffic, optimizing campaign strategies and improving customer satisfaction (CSAT) and Net Promoter Scores (NPS).- Created and presented investor and sales pitch decks, ensuring cohesive branding and alignment of key messaging with strategic goals.

Master Of Management, Business Data Analytics

Bachelor Of Business Administration - Bba, Marketing

Honored with Merit Scholarship