Lead the planning and execution of marketing activities, including events, webinars, workshops, and email campaigns, ensuring alignment with business goals and brand visibility.Manage and optimize the company website, enhancing user experience and strengthening the digital presence.Develop strategic partnerships with key stakeholders to drive business growth and new opportunities.Collaborate with universities to promote the adoption of MATLAB and Simulink tools, facilitating… Show more Lead the planning and execution of marketing activities, including events, webinars, workshops, and email campaigns, ensuring alignment with business goals and brand visibility.Manage and optimize the company website, enhancing user experience and strengthening the digital presence.Develop strategic partnerships with key stakeholders to drive business growth and new opportunities.Collaborate with universities to promote the adoption of MATLAB and Simulink tools, facilitating onboarding and integration into educational environments.Designed and implemented internal marketing (endomarketing) initiatives aimed at improving the company’s image among employees, resulting in a more motivated team and a significant reduction in turnover.Provide strategic support to the sales team by aligning marketing campaigns with sales objectives to maximize results Show less

- Developed strategies for acquiring new customers and managed corporate events and webinars.- Generated leads, analyzed results, and collaborated cross-functionally to ensure alignment of marketing actions with the company's business objectives.

- Led the implementation of customer service activities, managed PQRS, and oversaw continuous improvement processes.- Organized events, managed CRM, and contributed to marketing actions, ensuring service quality and effective promotions.

- Organized promotional calendars, designed marketing strategies for social media, and created successful advertising campaigns.- Managed and executed events to promote the brand

- Led the implementation of customer service activities, managed PQRS, and oversaw continuous improvement processes.- Organized events, managed CRM, and contributed to marketing actions, ensuring service quality and effective promotions.

- Managed internal and external communication, led PQRS, designed and executed CSR campaigns.- Handled online community management, created content for social media, and developed promotional strategies and advertising plans.