Responsible for Client Marketing Merchants area. In charge of developing ad hoc marketing strategies with clients in order to increase acceptance & usage, leveraging brand perception for all Visa products including traditional media and digital media (agencies managment BBDO & Starcom). Main responsabilities : Full budget management, cobrand cards marketing strategy (pitch, launch, acquisition and usage campaigns) . Marketing plans with key merchants such as: Amazon, Costco, (Alsea) Starbucks… Show more Responsible for Client Marketing Merchants area. In charge of developing ad hoc marketing strategies with clients in order to increase acceptance & usage, leveraging brand perception for all Visa products including traditional media and digital media (agencies managment BBDO & Starcom). Main responsabilities : Full budget management, cobrand cards marketing strategy (pitch, launch, acquisition and usage campaigns) . Marketing plans with key merchants such as: Amazon, Costco, (Alsea) Starbucks, Uber, Walmart, Oxxo, Liverpool, Linio, among others) & mPOS such as Clip, Sr. Pago, Evo payments, Ney Pay, iZettle etc. Direct relationship with goverment in order to increase acceptance through fairs, expos and special plans per region. Relationship with issuers such as Citibanamex , Banorte & others. Creation of strategic alliances for promotional plataforms and communication plans. Management of global offers in Mexico through global and regional teams of North America and LATAM. Report directly to Marketing VP. Show less

7 years of experience. Responsible of managing National Trade Marketing team for Modern Food and DSD channels. In charge of creating, executing, coordinating and evaluating national and Local activities with a positive ROI in both channels and their budget. National Modern Food: self-service stores ( big formats) & convenience stores. National Direct distribution and small covenience stores. National Strategic Trade alliances with other companies for different channels and licensing, loyalty… Show more 7 years of experience. Responsible of managing National Trade Marketing team for Modern Food and DSD channels. In charge of creating, executing, coordinating and evaluating national and Local activities with a positive ROI in both channels and their budget. National Modern Food: self-service stores ( big formats) & convenience stores. National Direct distribution and small covenience stores. National Strategic Trade alliances with other companies for different channels and licensing, loyalty programs, product launch, on packs, sales contests, POP material, among others. Show less

Responsible for the creation, execution and evaluation of National and Local Trade Marketing activities with a positive ROI in different channels and their budget. National Modern Food: self-service stores, convenience stores, Direct Distribution VDM, On Premise and special Bottlers. In charge Clamato World (Franchises of Clamato which main activity is selling “prepared Clamato” for consumers). National Strategic Trade alliances with other companies for different channels and licensing.

Trade Marketing Coordination in Self Service Stores (SSS) Sell in and Sell Out activities with Walmart, Gigante, Soriana, Chedraui etc. Planning and developing different activities in the point of purchase. POP material, displays, promotional gifts, expos, also activities involving selling force and managing the merchandising team such as demo girls , and people por the SSS.

General admnistration of Trade Marketing department. Being in touch with suppliers of POP, promotional gifts and displays. Planning expos like: Expocomm, Expowalmart, ExpoMujer, ExpoFerretera and ExpoComer. Direct link with the selling force and marketing.