May El Souki Email & Phone Number

Dubai, Ae

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates

Dubai, United Arab Emirates

Led the successful development and launch of a new product line in Uzbekistan. Implemented a streamlined product development process, reducing time to market. Conducted market research and analysis, identifying customer needs and preferences, which informed the development of innovative products that gained a 15% market share. Collaborated with cross-functional teams to ensure seamless product development and launch. Managed a portfolio of products, optimizing their lifecycle management and implementing product enhancements. Developed and executed a comprehensive product roadmap, aligning it with company goals and market trends.

Dubai, United Arab Emirates

As the owner and lead marketing consultant of my consultancy firm, I specialize in delivering expert guidance across a variety of key areas including branding, communications, storytelling, sales & marketing, destination creation, and change management. My portfo-lio of consultancy services is tailored to meet the unique needs of each client, ensuring impactful and sustainable results in their respec-tive markets.I have had the privilege of partnering with a diverse array of international clients, spanning industries such as hospitality, destination management services, image consultancy, and fashion. Through these collaborations, I have honed my ability to craft bespoke strate-gies that not only elevate brand presence but also drive significant business growth and operational change.My approach is deeply rooted in understanding the nuanced dynamics of each industry, enabling me to deliver innovative solutions that resonate with target audiences and foster meaningful engagements. By leveraging my extensive experience and expertise, I empower my clients to achieve their strategic objectives, ensuring they remain at the forefront of their industries.

Munich, Germany And Istanbul, Turkey

Spearheaded the design and implementation of strategic marketing plans that aligned client-facing communications to meet or exceed corporate objectives. Led team members through the creation of impactful marketing initiatives so branding hit targeted demographics. Led the update of online branding, web content, and social media promotions with appealing content that grew public visibility and attracted prospective clients from broader market segments. Structured SEO and SEM strategies to expand brand visibility using an omni-channel approach. Forged lasting relationships with community partners such as media outlets, advocacy groups, and businesses to maintain relevance and significance in a dynamic market. Hired contractors, set project scopes, and monitored the progress of hotel renovations and renovations to ensure deliverables were completed on time and within budget. Selected contractors, invited media affiliates, and secured news coverage for special events such as hotel openings and galas.Key Achievements:Development of five hotel conceptsCreated corporate brand standards with comprehensive positioning messages and successfully launched branding strategies in 11 countries across EMENA Grew hotel portfolio substantially in five years.Led the development of websites for 70+ properties and 21 destination management companies.Exceeded forecasted target revenue annually via demand generated traditional sales and marketing activities and online key distribution channels.Decreased annual marcom costs while increasing penetration.Successfully led operational Taskforce team through the various hotel openings.

Washington D.C. Metro Area

Researched market trends to identify openings in consumer needs and structured marketing strategies that spoke to niches for market expansion. Wrote newsletters and press releases to keep RBG in the public eye. Evaluated potential real estate investments by analyzing market conditions and pursued underwriting efforts for promising acquisitions. Generated detailed market research presentations that were key determinants on whether to move forward to cease investment opportunities. Built website including content to include SEO and meta-tags as well as tracking systems for monitoring user activity. Produced precise marketing communications backed by accurate internal analysis. Launched marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives, and executed customer relationship management strategy. Led strategic planning, gaining approval to implement marketing strategies that achieved financial objectives and expanded the customer base.

Doha, Qatar

Created better brand recognition strategies that increased market impact by saturating multiple client-facing communication platforms. Created and launched revamped digital and print marketing materials for use at hotels as well as on online sites. Engaged with agencies to negotiate beneficial contracts carried forward through strategic partnerships. Defined the identity of the Hilton brand in Dubai, London and the US and set branding guidelines for consistency across collateral.Key Achievements:Managed logistics for the smooth rollout of opening events, press conferences, and global media hosting events.Established annual marketing and media strategies resulting in sales increases of 25% YoY.Cultivated partnerships with companies like Qatar Airways and HSBC which contributed to 20% of incremental revenue.Secured a 19:1 ROI from hotel exposure gained from regional and global media trips.Coordinated grand opening events and successful launch campaigns that secured up to 20% in incremental revenue in the first year for the first Hilton in Qatar, the first eforea Spa at Hilton in the region, and the first Trader Vic’s in Qatar.Created direct mail campaign for product launch that led to 12% incremental revenue stream and substantial increase in Hilton Honors members.

Dubai, Uae

Dubai, Uae

• In charge of Marketing for Jebel Ali Golf Resort and Spa, Jebel Ali International Shooting Club, Hatta Fort Hotel, Oasis Beach Hotel, Oasis Beach Tower, Bateaux Dubai, Jebel Ali International Centre of Excellence, Jumana – Secret of the Desert and DUTCO Group. Appointed to lead entire marketing functions including digital marketing, advertising, branding, media strategy, budgeting and forecasting through pre-opening to post-opening stages  Drove the development and implementation of annual marketing and media strategies that resulted in consistent sales increase, incremental sales increase, product differentiation, improved efficiency and profitability for hotel rooms, meeting rooms, conferences and events, Restaurants and Bars, Spa and recreation.• Directed and supervised strategic and tactical Marketing Campaigns for the group, including on line marketing. • Managed advertising and PR agencies work, and negotiating services to get the best deals offered. • Managed the groups’ participation on local and international sponsorships and exhibitions (ATM, EIBTM, ITB, LEISURE et al), as well as press conferences. • Directed and managed products brands, marketing collaterals (BTL & ALL) and promotional campaigns.  Drove traffic by managing SEO strategies across all company websites and online marketing content Identified and partnered with third party booking engines Developed and maintained databases for loyalty programs and built databases with thousands of contacts that contributed to 30% of incremental revenue, online newsletters and promotional material • Responsible for the recruitment of the marketing teams within the group, and provided proper training for new members.

Dubai, Uae

• Responsible for promoting the hotels offerings through developing new marketing collaterals and enhancing on line presence. • Developed hotel portfolio, image library and maintained an update website.• Managed promotional sales campaigns through partnering with different service providers and on line bookings. • Managed PR activities; press releases, in-house events, and sought external sponsorship opportunities.

Bachelor Of Science (B.S.) In Business, Business Administration And Management, General

Bachelor Of Science - Bs, Business Administration And Hospitality Management

Bachelor Of Science - Bs, Business Administration And Hospitality Management

Activities and Societies: Tennis and swimmingA seasoned professional in the hospitality sector, I bring over two decades of extensive.