Performance Marketing • Continued handling all planning, implementation, tracking, and optimization of paid digital advertising campaigns across multiple platforms from the previous Director of Search Marketing role. • Launched influencer marketing campaigns leveraging TikTok and Instagram • Worked closely with creative and copywriting teams to develop ad creatives that effectively drive conversions. • Created advanced customer segments and audiences to use for paid search marketing targeting • Developed an internal AI tool to assist in ad copy creation and streamline reportingAnalytics Solutions and Data-Driven Decision Making • Implemented comprehensive analytics and tracking solutions using an array of tools for improving customer attribution, optimizing paid campaigns and creating custom dashboards for reporting on campaign and web analytics KPIs. • Custom Dashboard Creation: Using Google Looker Studio, developed custom dashboards for clients, providing insights into user behavior, campaign performance, and web traffic analytics. • Conversion Rate Optimization: Utilized A/B testing, Hotjar, and Google Optimize to study user journey analysis to refine website and landing page layouts.

Paid Digital Advertising Strategies across Multiple PlatformsIn my role, I spearheaded the planning, implementation, tracking and optimization of paid digital advertising campaigns across multiple platforms, tailoring strategies to leverage the unique strengths of each channel.Google Ads: Focused on leveraging advanced targeting options such as affinity and in-market segments to reach potential customers. Employed A/B testing for ad copy and landing pages to improve click-through rates (CTR) and conversion rates. Success was measured by increased conversions and reduced cost-per-acquisition (CPA).Meta Ads (Facebook and Instagram): Utilized custom audiences and lookalike audiences to target users who closely resembled top customers. Innovative creative testing with dynamic ads and carousel formats led to a 80% increase in ad engagement.LinkedIn Ads: Implemented thought leadership and content-based advertising campaigns targeting professionals by job function and industry. This approach enhanced brand visibility among decision-makers, with a notable 30% increase in B2B leads.Amazon Ads: Launched new products, optimized product listings and employed Amazon sponsored products, sponsored brand and display ads to increase visibility in a highly competitive marketplace. Success metrics included a 900% uplift in sales and improved ranking among top products in a highly competitive category.Bing Ads: Capitalized on lower competition to achieve cost-effective visibility. Focused on optimizing for higher conversion keywords, which resulted in a 35% lower CPA compared to other PPC platforms.

- Create, recommend and implement digital campaign strategies to improve client lead generation while lowering overall cost per lead- Responsible for reporting for digital campaigns and measuring results against client ROI and KPI objectives, including implementing analytic dashboard solutions.- Created and ran an internal team that looked for emerging technologies that could be used to improve both internal workflows and client campaigns. - Creation and implementation of on and off-site SEO campaigns.- Assist in new website development and support overall project management- Collaborate with internal teams to create landing pages and optimize user experience- Implement and optimize web marketing automation solutions to connect client CRM's tolead generation campaigns.- Evaluation of end-to-end customer experience across multiple channels and customer touch points.

Pioneered the establishment of a digital marketing department for the agency that included pitching new clients, managing and optimizing current SEM campaigns, and providing reporting, analytics, and tracking for said campaigns. This department would expand to include email marketing, display advertising, and website design and development.

PPC• Day-to-day management of paid and natural search engine marketing campaigns• Identify and report click fraud and submit requests for investigation• Research and strategic planning for paid and natural search campaigns• Monitor and evaluate search results and performance across the major search channels• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities• Monitor and administer web analytics dashboards, reports and key word reporting tools, and point out key areas of importance in accordance of our goals• Administer several analytics services (Google Analytics, MOZ, Statcounter, IfByPhone) for purposes of diagnostic reporting on projects and measuring ROISEO• Implement link building campaigns in coordination with SEO goals• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments• Local Listings/Local SEO• Online Reviews/Online Reputation ManagementOutsource and Manage Subcontractors • Hiring and managing a small team of offsite web development workers.