We deliver bold marketing strategies that challenge the food industry’s status quo. We optimize your brand spend and marketing ROI by cutting through the crap and focusing on what really matters: higher conversion rates.

| Utilized consumer insights and market analysis to drive the successful development of category and communication strategies across the BNL, FR, SP & IT, culminating in a robust innovation pipeline.| Led the launch of the major international strategic project on proteins, overseeing product development, marketing, and global strategy, unlocking over 2 million in new business potential."| Played a key role in co-defining the category innovation strategy, focusing on identifying and implementing critical innovations for both short and mid-term impact.| Led Global Brand Stewardship, revolutionizing communication, packaging assets, and playbook development, setting a new standard in brand consistency and message clarity.| Formulated and executed category strategy plans, providing vital support to local markets in strategizing and defining brand plans, ensuring alignment with overarching goals

| Successfully developed and implemented the Céréal brand and product plan in the Netherlands, achieving 5-9% annual growth consistently from 2018 to 2022 (IRI FY 2018/2022).| Led the strategic shift of Céréal from the health food aisle to the mainstream shelf in Albert Heijn, resulting in a staggering 71% increase in sales value for remaining biscuits (IRI, YTD 8 22 vs. YTD 8 21).| Crafted and executed marketing strategies, surpassing year-on-year improvement goals with campaigns averaging 10% above KPIs.| Spearheaded product development and pricing strategies, launching new products and cultivating new business opportunities. | Conducted in-depth market analysis, utilizing IRI, GFK, Nielsen, and Wide data, to provide strategic and tactical insights for the Dutch market, significantly enhancing competitive positioning.

Drove the global growth of Daelmans Stroopwafel brand by establishing:| A cohesive brand identity, developing effective go-to-market and online marketing strategies and executing a creative packaging redesign. | Enhanced brand consistency through strategic marketing and advertising alignment, while also ensuring the achievement of commercial goals through effective stakeholder collaboration.Streamlined international New Product Development for Daelmans by: | Successfully bringing new products from concept to market. | Lead cross-functional teams to ensure efficient project execution, maintained inventory control, and achieved project delivery within time and budget constraints.

Brand Building Leadership:| Co-developed a comprehensive brand book and a successful brand positioning strategy.| Fostered collaborative efforts with brand building partners, evaluating post-execution activities for continuous improvement.Website Development:| Led the end-to-end creation of a new website, ensuring alignment with the brand’s positioning strategy.Social Media Strategy:| Collaborated with the Social Media Manager to formulate and implement a cohesive social media activation plan.| Ensured content consistency with the brand’s strategic vision, elevating social media engagement.On-Ground Activation Projects:| Coordinated with event organizers and internal and external stakeholders for effective on-ground activations.| Analyzed sales and sampling targets post-events to measure impact and success.Market Research and Analysis:| Designed and executed market surveys, analyzing data to drive strategic brand decisions.| Regularly evaluated key brand performance metrics, including market share and awareness.Product Management:| Co-managed New Product Development (NPD) projects, collaborating with cross-functional teams

Contributed to the brands growth plans by establishing an extensive business plan for a new and innovative product. Responsible for growing the brands “emotional associations” by creating and elaborating marketing activities which were based on market and brand data. | Made sure all aspects of the business plan were useful and realistic, e.g. Market assessment, R&D, Marketing, financial forecast, etc. | Developed on-ground brand activation activities and gave recommendations on new brand building plans. | Created a financial plan regarding possible brand building activities in which it was crucial to ensure that these plans were feasible.| Worked in a dynamic environment in which I had to adapt to the different cultures and its accompanying working methods.

Ensured that all brand campaigns ran smoothly and efficiently in which it was crucial to keep the clients brand positioning strategy in mind and the campaign participants enthusiastic and satisfied. After execution of the campaign, all received data had to be analysed to be able to give the client an clear and useful overview of the campaign results and future learnings.| Worked with and supported the campaign manager which entailed giving useful recommendations concerning brand campaigns and ensuring that campaign timings were followed. | Followed up on at least 5 campaigns from beginning to end by keeping up with time schedules. | Set up the main framework of the brand campaigns through an internal system where all campaign data was be stored.| Set up survey's which were used to assemble campaign participants based on a pre-set target group.| Processed received data from marketing campaigns via Excel and PowerPoint.