At Mayhanna we believe that every business deserves a tailored approach to marketing. Our team of experts combines data-driven insights and creative thinking to deliver personalized strategies that drive real results. Whether you're looking to increase brand awareness, drive sales, or build a loyal customer base, we have the expertise and experience to help you reach your goals.

Managed & maintained brand strategy, guidelines, vision, and value proposition to increase customer loyalty & establish meaningful brand awareness for Vice lighting & Light Avenue in Lebanon, Egypt & FranceUtilized strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpointsEvaluated emerging trends & technologies. Provide thought leadership and perspective for adoption where appropriate Developed & carried out the strategic… Show more Managed & maintained brand strategy, guidelines, vision, and value proposition to increase customer loyalty & establish meaningful brand awareness for Vice lighting & Light Avenue in Lebanon, Egypt & FranceUtilized strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpointsEvaluated emerging trends & technologies. Provide thought leadership and perspective for adoption where appropriate Developed & carried out the strategic online marketing plans for e commerce platformsMeasured effectiveness and report performance/findings of all marketing campaigns, and assess against goals (ROI & KPI’S)Managed the design and production of promotional materials such as websites, brochures, catalogues, packaging, etc.Oversaw the management and brand presence at events, such as trade shows, and conferencesOversaw the latest trends and best marketing practicesCollaborated with agencies and other vendor partnersCreated, delivered & managed the customer experience creating strategies and plans for continually improving customer engagement. Show less

Developed marketing strategic plans to promote USEK and its facultiesMonitored competitions & analyzed market research to refine USEK strategyDeveloped strategic media plansNegotiated with media for corporate & tactical campaigns bookingsEnsured subventions with local & international companies for business development & branding activitiesEnhanced relationships & partnerships with local & international media to guarantee better coverage & exposure for USEKCrafted… Show more Developed marketing strategic plans to promote USEK and its facultiesMonitored competitions & analyzed market research to refine USEK strategyDeveloped strategic media plansNegotiated with media for corporate & tactical campaigns bookingsEnsured subventions with local & international companies for business development & branding activitiesEnhanced relationships & partnerships with local & international media to guarantee better coverage & exposure for USEKCrafted branding events by creating new opportunities for investments Show less

Managed the communication tasks for the whole university communityContributed towards the enhancement of USEK’S corporate identityRejuvenated the website of USEKParticipated in developing guidelines to be submitted to the President’s office, implemented them, and addressed any concerns (communication strategies, among others)Established the online strategy for all social media platformsPlanned and booked media for all corporate and tactical campaigns and for all regional… Show more Managed the communication tasks for the whole university communityContributed towards the enhancement of USEK’S corporate identityRejuvenated the website of USEKParticipated in developing guidelines to be submitted to the President’s office, implemented them, and addressed any concerns (communication strategies, among others)Established the online strategy for all social media platformsPlanned and booked media for all corporate and tactical campaigns and for all regional university centersMet with deans of faculties to identify their needs and elaborate the best strategic plan according to their requirementsGuided designers and online specialists to devise adequate campaigns and communicated messagesOrganized the daily work of all the team members & maintained the internal workflowMonitored competition & analyze market research to refine USEK strategyPermanently taking part in managing the communications bureau.Actively participate in elaborating guidelines and implementing them (communications strategies, among others) Show less

Managed the agency's largest accounts such as Abou adal (cosmetics), Obegi (Tabasco, Kikoman ...), Total (gasoline), Credit Bank, Bemo bank (Syria), among others.Executed and analyzed consumer/market research.Set strategic directions for clientsManaged media planning

I handheld the Nestle portfolio working with leading brands such as Nescafe, Fitness, Nivea, Nesquik, amongst others, handling budgets and managing campaign costsSought for new clients.Executed and analyzed consumer/market research.Developed marketing and strategic plans; identified advertising (above and below the line) and promotion plans.NB: I started with APS Leaders that have been merged with Fortune Promoseven.

Ranked No.1 for Pressmedia sales Acquired new clients, booked & planned print media to appear in Moubawab El Nahar, Al Nahar, Safir & L’Orient le Jour