WHO:Arsenic is one of the most powerful engines for brand activations across social media, particularly Snapchat and Instagram. It is a user-submission based digital platform. Its youth-driven, provocative lifestyle has given it incredible strength amongst millennials. Arsenic has stronger engagement on Instagram than Esquire, Maxim, People, Vice, and Vanity Fair. Further, ArsenicTV on Snapchat is a phenomenon seven times stronger than its Instagram and named by Maxim as one of the top 15 Snapchat accounts in the world.WHAT: Arsenic comprises all elements necessary to execute an extremely effective brand-campaign for clients. Arsenic custom tailors its strategy for each brand collaboration and takes an omni-channel approach so that the brand is presented at all points of consumer contact via the following channels.Online features and guidesVideo and/or short film creationNewslettersContests, Sweepstakes, GiveawaysSocial CampaignsTentpole events

I work with corporate partners and emerging talent in film, fashion, music and art to conceptualize and create unique custom brand content and experiences with individual program budgets ranging from $25K-$1M+. Maintains and develops relationships with extensive contact base of fortune 500 companies, film studios, record companies, publicists, celebrities, musicians, artists, athletes, influencers and brand representatives. My specialties are: brand strategy and management, artist curation, strategic planning, experiential program development, business development, integrated marketing & sales programs, celebrity wrangling, sponsorship sales, sponsorship negotiation & management, marketing and promotion strategy and in overall connecting the dots.Partnerships at GenArt include: Smart car, Acura, Halston, Hard Candy Fitness (Madonna), MAC Cosmetic, SkinCeuticals, Morrocanoil, Temptu, W Hotels, Sixty Hotels, Chateau Marmont, Ciroc, VOGA, Brancott Estate Winery, Fancy Pants Wine, Absolute, Gibson Guitars, Seven For All Mankind, BCBG Max Azria, Wildfox, Paul Frank, Halston, Sunglass Hut, Quaker, Clorox, The Art of Elysium, The Partnership at a Drugfree.org and many othersGenArt's calendar includes the following; GenArt Fresh Faces during New York and Los Angeles Fashion Week, GenArt Film Festival, Art Basel Miami, Sundance Film Festival, SXSW, Coachella Music Festival, GenArt Screening Series, GenArt Global and more.

Boutique Lifestyle PR and Marketing Firm with clients including: The Grove, The Americana at Brand, Crystals at City Center Las Vegas, The Light Group, Nickelodeon, The National Football League (NFL), H.E.L.P. Malawi, St. Jude Children's Research Hospital and Reign Deer Entertainment

Began as the PR intern and worked to become the PR coordinator and finally PR manager for the fashion house of Dolce & Gabbana. Personally managed PR for the 4 Dolce & Gabbana Brands: Dolce & Gabbana men’s, Dolce & Gabbana women’s, D&G men’s, D&G women’s for editorial, celebrity dressing, press, product placement and event planning/ celebrity relations in the US.