After a decade in tech, my breath of digital experience in start-ups, brand management and corporate led me to pursue my life passions, hosting yoga retreats in Puglia and designing timeless pyjamas collections using traditional techniques. Check them out online and at our beautiful property at Masseria Potenti.

Ensuring customer success through value & adoption, change management, and strategic advisor to C-suite transforming impactful & delightful customer experiences, across SAP CX's SaaS product portfolio. Customer-first mindset, and champion for Commerce product. Advocate for customers in UKI region.

Enabled customers in Southeast Asia to successfully adopt C4/HANA's intelligent product suite across Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, & Customer Data Cloud. Advisor to customers across B2B/B2C industries, i.e. mining, manufacturing, lifestyle gaming, pharmaceutical, chemicals, media, wholesale distribution, technology, public sectors, and more.

As Head of Business Development, nurtured partner relationships in various industries, including telecommunications, travel, financial services, digital content & entertainment. Launched mobile top-up business, e-ticketing/e-vouchers & digital services across Southeast Asia.As Head of Merchandising for Electronics Category, optimized online customer journey and improved findability/discoverability of assortment using recommendation, boosting, search, bundling tools; strategized branded… Show more As Head of Business Development, nurtured partner relationships in various industries, including telecommunications, travel, financial services, digital content & entertainment. Launched mobile top-up business, e-ticketing/e-vouchers & digital services across Southeast Asia.As Head of Merchandising for Electronics Category, optimized online customer journey and improved findability/discoverability of assortment using recommendation, boosting, search, bundling tools; strategized branded campaigns with conversion insights; managed branded & rich content shop-in-shops for global brands Microsoft, Samsung, etc. Show less

Supported transformation of the electronics giant Samsung to be the leader in Digital in areas such as 'Always On,' Social Business, and e-Commerce, managing regional planning for 9 markets across Southeast Asia countries including Oceania countries Australia and New Zealand.

Strategized digital marketing solutions and provided project consultation for prominent clients including Lufthansa, Pernod-Ricard, Kimberly-Clark and Philips, among many others, as well as pitched for new business development.

Agency lead for global brand Guinness, focused on 360 degrees communication strategy and planning specializing in Digital and Consumer Relationship Marketing.

Tasked to work with British American Tobacco's business partners in the Trade/Shoppers Marketing Department, managed approximately 30 promoter teams in whole of Malaysia.

Researched, pitched stories, drafted press releases and media kits, updated rolodex, and organized red carpet events for the independent film industry.

Brand ambassador for Chanel's cosmetics and skin care products.

Drafted press releases, executive biographies, pitch stories.

Answered inquiries about admissions process, academic counseling and immigration from International students. Administrative work.

Drafted media advisories, edited press releases, coordinated events at the Big Fresno Fair, coordinated television public service announcement spots and updated the community events calendar at the station.