Mayling A. Email & Phone Number

Dallas, Tx, Us

• Managed data exports, data clean-up, and Advanced Find reporting requests in D365 to give teamvisibility into marketing analytics• Customized URL and UTM tracking codes to track campaign performances and ROI effectively • Oversaw content syndication and tradeshow lead imports, and manual data entry in D365 and HubSpot• Headed UTM tracking code training for Marketing department• Assisted with HubSpot workflow and form creation as needed

San Antonio, Texas Metropolitan Area

• Developed website via Wordpress and marketing material for company launch.• Provided ongoing promotion to increase brand awareness and sales.

• Implemented new opportunities to increase online engagement by identifying trends and market conditions through market research• Conceptualized and designed visually compelling social posts to engage target audience across social media channels.• Generated leads by creating advertising material including landing pages, digital graphics, and flyers• Monitored competitor’s marketing and sales activities.

• Led a team to outline and implement a social media marketing strategy based on results of social media audit and analyzing competitors.• Designed social media posts that were SEO optimized to increase engagement across our social media platforms. Utilized excel to record and track performance growth.• Developed a digital marketing campaign for a Facebook Live collaboration with the Houston Food Bank.

Austin, Texas Metropolitan Area

• Connected with community leaders through cold calls to help the institute develop strategies for economic recovery. • Conducted interviews with community members and strategized ways to distribute surveys effectively to collect and analyze data about COVID-19's impact.• Compiled a comprehensive report detailing community assets, population and economic data on excel.

• Worked with a local client to execute a marketing campaign targeting local students. • Communicated with students to raise brand awareness and increase client sales.• Provided feedback of daily guerrilla marketing results.

• Hosted the organization's first Instagram Live to interact with online users and expand our network. • Collaborated with a group to create marketing ideas to increase brand awareness.• Updated and maintained the social media presence by developing digital graphics.• Updated website as needed.

Austin, Texas Area

• Managed events logistics such as pre-event promotion, setup, and breakdown.• Created event documents such as budgets, invoices, and name tags.• Provided assistance to recruiters and corporate personnel to maintain effective and efficient recruiting events.

Austin, Texas

• Provided in-game entertainment to maximize the fan experience through the execution of sponsor promotions and engagement activities.• Collaborated with a team to develop new promotional ideas and engagement activities.• Worked as an extension of the marketing coordinators to execute operational game day responsibilities and be the go-to resource for the management of game day initiatives.

Austin, Texas Area

• Mentored and motivated middle and high school male students of color to improve their educational attainment and increase post secondary education success.• Created a safe space for students participating in our mentoring program.• Created a lesson plan for students based on leadership and identity.

Bachelors Of Science, Advertising

Activities and Societies: University Leadership Network, Gateway Scholar, Texas Advertising Group

Master Of Business Administration - Mba, Marketing Analytics

Minor, Business Administration And Management, General