Mayling A. work email
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Mayling A. personal email
I am a University of Texas graduate with a Bachelor’s in Advertising and a current MBA student at the University of North Texas. My academic and professional experiences have equipped me with a strong understanding of marketing principles, operations and data analysis techniques.In my current role as a Senior Marketing Operations Specialist at Fortra, I support the product brand teams with any D365 and HubSpot initiatives ranging from creating campaigns to pulling reports. I have gained valuable experience troubleshooting marketing tools, streamlining marketing processes and collaborating with cross-functional teams to support acquisition migrations between Salesforce and D365.I am passionate about using creative and analytical approaches to solve marketing challenges and seeing how data can transform marketing ROI outcomes. I am eager to connect with fellow professionals and explore opportunities in the field of marketing analytics. Let’s connect!
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Sr. Marketing Operations SpecialistFortraDallas, Tx, Us
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MemberRevops Co-Op Sep 2024 - Present -
Sr. Marketing Operations SpecialistFortra Mar 2024 - Present
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Marketing Operations SpecialistFortra Aug 2021 - Mar 2024• Managed data exports, data clean-up, and Advanced Find reporting requests in D365 to give teamvisibility into marketing analytics• Customized URL and UTM tracking codes to track campaign performances and ROI effectively • Oversaw content syndication and tradeshow lead imports, and manual data entry in D365 and HubSpot• Headed UTM tracking code training for Marketing department• Assisted with HubSpot workflow and form creation as needed
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Marketing SpecialistHummingbird Homecare Consulting Jun 2021 - Aug 2021San Antonio, Texas Metropolitan Area• Developed website via Wordpress and marketing material for company launch.• Provided ongoing promotion to increase brand awareness and sales.
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Marketing AssistantGharbieh + Associates Feb 2021 - Jul 2021• Implemented new opportunities to increase online engagement by identifying trends and market conditions through market research• Conceptualized and designed visually compelling social posts to engage target audience across social media channels.• Generated leads by creating advertising material including landing pages, digital graphics, and flyers• Monitored competitor’s marketing and sales activities. -
Social Media Marketing InternYumlish Aug 2020 - Jan 2021• Led a team to outline and implement a social media marketing strategy based on results of social media audit and analyzing competitors.• Designed social media posts that were SEO optimized to increase engagement across our social media platforms. Utilized excel to record and track performance growth.• Developed a digital marketing campaign for a Facebook Live collaboration with the Houston Food Bank. -
Research AssistantIc2 Institute Jun 2020 - Aug 2020Austin, Texas Metropolitan Area• Connected with community leaders through cold calls to help the institute develop strategies for economic recovery. • Conducted interviews with community members and strategized ways to distribute surveys effectively to collect and analyze data about COVID-19's impact.• Compiled a comprehensive report detailing community assets, population and economic data on excel. -
Campus AmbassadorThe Pivotal Companies Jun 2020 - Aug 2020• Worked with a local client to execute a marketing campaign targeting local students. • Communicated with students to raise brand awareness and increase client sales.• Provided feedback of daily guerrilla marketing results. -
Marketing InternNheo Institute Of Infrastructure And Construction Apr 2020 - Jun 2020• Hosted the organization's first Instagram Live to interact with online users and expand our network. • Collaborated with a group to create marketing ideas to increase brand awareness.• Updated and maintained the social media presence by developing digital graphics.• Updated website as needed. -
Events AssistantThe University Of Texas At Austin Jul 2019 - Nov 2019Austin, Texas Area• Managed events logistics such as pre-event promotion, setup, and breakdown.• Created event documents such as budgets, invoices, and name tags.• Provided assistance to recruiters and corporate personnel to maintain effective and efficient recruiting events. -
Texas Athletics Marketing Student AssistantThe University Of Texas At Austin Aug 2017 - Aug 2019Austin, Texas• Provided in-game entertainment to maximize the fan experience through the execution of sponsor promotions and engagement activities.• Collaborated with a team to develop new promotional ideas and engagement activities.• Worked as an extension of the marketing coordinators to execute operational game day responsibilities and be the go-to resource for the management of game day initiatives.
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Project Males Student MentorThe University Of Texas At Austin Aug 2018 - May 2019Austin, Texas Area• Mentored and motivated middle and high school male students of color to improve their educational attainment and increase post secondary education success.• Created a safe space for students participating in our mentoring program.• Created a lesson plan for students based on leadership and identity.
Mayling A. Skills
Mayling A. Education Details
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Advertising
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Marketing Analytics -
Business Administration And Management, General
Frequently Asked Questions about Mayling A.
What company does Mayling A. work for?
Mayling A. works for Fortra
What is Mayling A.'s role at the current company?
Mayling A.'s current role is Sr. Marketing Operations Specialist.
What is Mayling A.'s email address?
Mayling A.'s email address is ma****@****ems.com
What schools did Mayling A. attend?
Mayling A. attended The University Of Texas At Austin, University Of North Texas, The University Of Texas At Austin.
What skills is Mayling A. known for?
Mayling A. has skills like Retail, Sales, Marketing Analytics, Microsoft Powerpoint, Data Analysis, Content Marketing, Communication, Data Analytics, Mentoring, Digital Marketing, Advertising, Instagram.
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