Beauty New Product Development strategy / Innovation pipeline / Beauty Start-up Growth Strategy / Private Equity Advisory Work

Incubate relevant & performing beauty lines + 360˚ beauty marketing plans, for beauty and fashion retailers and online players in Europe.For private label brands, influencer-endorsed brands, exclusive brands.

Düsseldorf & Lille Largest European Beauty Retailer with 2’400 stores - 19 countries – 20’000 Beauty Advisors - 3 billion euro TOProduct Development & Marketing Director: Responsible for all private labels product developments and marketing for Douglas & Nocibé. Managed a team of 25 (Recruited 20 people).Selected Achievements:• Built a permanent range of 1’500 skus with a 25% novelty turnaround. (Makeup, skincare, bodycare, accessories and fragrances).• Developed a premium & qualitative private label at affordable prices with a clear positioning. • Integrated private label into the new corporate digital marketing & social media strategy.• Created tool to work with millennials, influencers & celebrities.• New drive for premiumness & quality for private labels.• Instrumental in increasing customer experience & engagement; recruit new & younger targets, increase traffic instore and online.• Within 12 months built maximum synergies between Douglas & Nocibé for optimum margin level & EBITDA contribution.• Private labels feed marketing contents and marketing stories for all retailers. • Recent focus with success on influencer strategy to increase customer engagement: Beauty advisors influencer strategy (20’000).

#2 French Beauty Retailer with 600 stores – 3’000 beauty advisors – 1 billion euro (sold to Douglas in 2014). All Nocibe marketing activity is based on its private label stories. Nocibe is the most performing country in the Douglas group.Private Label DirectorMain responsibility for Nocibe private label creation and management; a strong focus on fast-track development, innovation pipeline, high margin and brand content value to create a marketing story for Nocibe. A qualitative, innovative, colourful, and trendy range in all areas of beauty. Quality highlighted by customers influencers & journalists.Responsible for an ambitious P&L with goals outperformed every year. Selected Achievements:• Created in 18 months a new range of 1’200 SKUS (makeup & skincare).• Nocibe (PL) makeup is Nocibe #1 selling makeup brand. • Nocibe bath care attracted customers aged between 15 and 20 not reached before.• New PR drive focused on private label stories. New clean skincare story.• Managed a team of 7. • Significant focus on training and development of beauty advisors (3'000).

Main area of responsibility and focus - home scents and prestigious fragrances• Focus on new Limited Editions for Jo Malone bestselling fragrances, working with prestigious fragrance houses to develop outstanding alternatives.• Working alongside Jo Malone packaging designer to create new premium packaging.• Natural wax developments and premium fragrance diffuser development.

Responsible for all new product development for the new UK subsidiary of Maesa. Maesa is a leader in supplying the cosmetic industry with private label lines. River Island, Zara, Mango, Wallgreens, Superdrug.

In charge of developing and implementing international promotional programmes for Davidoff Cool Water / Jil Sander perfumes / Vivienne Westwood perfumes

In charge of operational marketing in the UK Christian Dior makeup and skincare. Working closely with Key Account Managers for Boots and department stores to develop the business.