Social Media Specialist, Marketing
CurrentI oversee Destination Vancouver's consumer-focused social media platforms, encompassing both organic and paid campaigns. In addition, I supervise the development of our social media platforms for our Chinese and Mexican markets, in collaboration with our partner agencies.Key Projects/Achievements:- 2022 MICHELIN Guide Vancouver Launch: Spearheaded Destination Vancouver's social media content strategy, introducing the esteemed Guide to the city.- 2023 MICHELIN Guide Vancouver: Drawing on insights from the inaugural year, I led the social media strategy for its second edition. A highlight this year was orchestrating a Michelin video series, spotlighting local chefs, farms, and distinguished restaurants, further elevating Vancouver's stature as a Michelin-acclaimed destination.- 2022 Dine Out Vancouver Festival: Achieved 28% growth in followers.- 2023 Dine Out Vancouver Festival: Continued our upward trajectory with a 22% follower increase.
