Maynard Jinwon Lee Email & Phone Number

United States

대한민국

Leading laundry and cooking appliances sales and marketing for North America

Ridgefield Park, New Jersey, United States

Spearheaded post-merger integration of Dacor into Samsung Electronics America- Grew Dacor business by 3x leveraging Samsung's influence and resources in sales, marketing, supply chain and service.- Enhanced Dacor's profit margin by ~30%p with the organizational synergy between Dacor and Samsung.- Expanded style and product portfolio by launching new Transitional collection for further penetration of the brand and its continued growth.Accelerated the growth of builder business in Samsung with direct sales, multi-branded offerings and high-margin products.- Signed multi-year supply contracts for kitchen appliances and laundry machines with the largest home builders, developers and owners in the US.- Designed multi-brand cross-selling programs with Dacor and Samsung appliances for builder channel and design/trade community.

City Of Industry, California

Led acquisition integration and brand development for Dacor, a specialty built-in appliances brand owned by Samsung.- Opened new brand showrooms(Dacor Kitchen Theater) in NYC, Chicago and Irvine to engage with trade partners and to gain awareness among consumers.- Moved away from 2-step distribution and rebuilt direct sales organization for stronger dedication and support with channel partners.- Offered brand immersive experience for trade partners and consumers in Kitchen and Bath Industry Show(KBIS), Architectural Digest Design Show(ADDS) and Pacific Coast Builder Conference(PCBC) in 2018 through 2020.- Launched industry-first 5-10-20 consumer incentive program- Engaged with kitchen and interior designer community through Dacor Kitchen Design Contest and Dacor Design Council.

Ridgefield Park, Nj

Home Builder Channel Business Manager- Executed home builder channel expansion in the US market with three brands (Dacor, Samsung Chef Collection, Samsung)

Suwon, Gyeonggi-Do, Korea

North America Home Appliances Sales and Marketing- New business development: Spearheaded built-in and super premium appliances entry strategy for the US builder market.- New business acquisition: Participated due diligence and managed post-merger integration of sales and marketing for the newly acquired high-end kitchen appliances brand, Dacor Inc.

Suwon, Gyeonggi-Do, Korea

Home Appliances Sales and Marketing for European Market- Led product launch, channel expansion and sales of built-in home appliances in France, the Netherlands, Belgium, Spain, Portugal, Turkey and Australia- Coordinated sales and operations of 16 European sales subsidiaries as a Regional Desk Manager

Suwon, Gyeonggi-Do, Korea

Marketing Planning and Strategy- Managed global marketing fund, spearheading 25-member task force to implement 30+ projects- Collaborated with 20 distribution channels across nine countries to improve operational efficiency and customer returns- Propelled portfolio restructuring for oven and vacuum product to focus on high-margin premium segments during the recession

Gangnam-Gu, Seoul, Korea

Executed multi-channel pricing strategy, sales and operation with built-in appliances for B2B builder channel and high-end consumer market in Korea and Southeast Asia with three brands of System Hauzen(high-end built-in), Samsung Built-in(mass premium built-in) and Samsung(freestanding)

Korea

Naval History and Heritage Office

Master Of Business Administration (Mba), General Management

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication