Mayra Thomas Email & Phone Number

Fort Worth, Texas, Us

Strategic Leadership:• Lead licensing program spanning 15+ strategic partners across North America, South America, and South Africa, delivering consistent double-digit growth through performance optimization.• Provide strategic consultation to licensee partners on product development, market expansion, and brand alignment.• Lead seasonal go-to-market strategy development, ensuring cohesive brand storytelling across all licensed categories.• Orchestrate cross-functional collaboration between internal teams and licensee partners to deliver compelling product offerings.• Champion brand integrity while fostering licensee innovation and growth opportunities.Business Development & Analysis:• Evaluate market opportunities and licensee performance through comprehensive financial analysis and forecasting.• Create strategic business presentations identifying category expansion and revenue growth opportunities.• Direct seasonal product development calendar alignment between licensees and internal teams.• Spearhead trade show and business development initiatives to accelerate market penetration.Brand & Product Management:• Guide product development strategy across multiple categories, ensuring brand standards and market relevance.• Oversee approval processes for product, marketing, and brand assets across licensee portfolio.• Implement standardized reporting and documentation systems to enhance portfolio visibility.• Facilitate knowledge transfer of seasonal trends and marketing initiatives to licensee partners.

Los Angeles, California, Us

Product Strategy & Analysis:• Partnered with senior leadership to develop and execute multi-category product strategies aligned with revenue objectives.• Created competitive analysis framework resulting in 30% increase in new product success rate.• Designed data-driven performance monitoring system reducing markdown rates by 18%.• Optimized pricing architecture and cost structure driving 25% margin improvement.Process Optimization:• Streamlined assortment planning process improving speed-to-market by 40%.• Developed standardized reporting framework adopted across merchandising teams.• Enhanced cross-functional collaboration between design, planning, and sales teams.• Established efficient product lifecycle tracking system from concept to delivery.Business Development:• Generated actionable insights identifying $2.5M in growth opportunities.• Cultivated strong relationships with boutique accounts driving channel growth.• Delivered weekly performance analysis and recommendations to senior leadership.• Recognized for analytical capabilities and strategic recommendations.

Doral, Fl, Us

• Developed line plans detailing costing, margin goals and visual continuity across all fashion swim brands• Performed sales analysis and created reports for the executive management team• Reviewed pricing from the planning department to ensure alignment with company revenue goals• Analyzed booking and selling data for the preparation of revenue reports• Developed and maintained the departmental design calendar and product roadmap

Doral, Fl, Us

• Cultivated relationships with key vendors, serving as the main point of contact to develop new efficiency strategies for allocation and shipping• Responsible for troubleshooting and resolving inventory and shipping issues• Support conduit for the design division and licensee partners, communicating all changes and revisions to maintain overall product design direction• Monitored all licensee development calendars to ensure timely distribution of design information• Created seasonal overviews, color reviews, and print reviews with licensees• Managed the licensee sample request database, ensuring timely sample delivery

Doral, Fl, Us

• Assisted the Senior Vice President of Sales with daily business tasks• Analyzed account statuses, prepared and delivered sales reports and internal sales staff memos• Responsible for trade show coordination, managing vendor relationships (electricity, lighting, booth installation, etc.) and ensuring that all materials were successfully shipped to trade show venues• Coordinated weekly travel for the sales team and scheduled meetings and conference calls• Input orders for new buys and processed customer advertising requests

• Prepare and sort vendor invoices for payment; verified amounts for payment• Operate high-volume switchboard at front desk as receptionist• Assist Payroll Department in preparing and mailing employment verification forms• Assist Human Resource Department in providing information to applicants• Coordinate appointments for buyers• Receive and sort incoming mail, distributing it to the appropriate person or department within the company.

• Helped manage a crew of 3 and made sure sales goals were met daily

Bachelors Of Science, Business Management

High School Diploma