May Raad Email & Phone Number

London, Ontario, Canada

• Provide leadership and vision in growing HDR's statistics and data analytics practice.
• Identify and prioritize opportunities within public and private agencies for statistics and data analytics.
• Project manage implementation and maintenance of projects involving geographically dispersed teams or sub-consultants.
• Provide subject matter expertise on statistics, data analytics, information assessment, Big Data Management, survey and questionnaire design to internal and external clients.
• Promote team and results across departments in HDR Inc.
• Hiring and staff development.

For Bell Canada’s Customer Intelligence Analytics organization provided leadership and vision to team members. Championed and guided implementation of customer focused marketing for the Small and Medium business market. Identified and prioritized the modeling, segmentation and analytical activities to drive strategic marketing goals and customer management.

For Bell Canada’s Segment Expansion Team developed market plans or analyses to recommend or support strategic objectives for markets of interest. Developed and finalized the 2002 Bell Nexxia Western Marketing Plan within two months of joining the team. Plan was much anticipated as Bell had just entered a new geographic market in Western Canada. Primed and.

For Bell Canada and the Stentor Resource Centre Inc. developed and implemented predictive models and segmentation for business markets. Created eighteen predictive business models designed to protect and grow Bell Canada’s and the Stentor Alliance’s significant business voice and data market place. Incorporated efficiencies into the Segmentation Reporting.

For Statistics Canada, investigated and developed the statistical methodology used to implement sample survey collection and data analysis. Independently investigated the aims of proposed survey objectives or data collection and processing activities through discussions with subject matter personnel on precise survey objectives, related constraints.

M.Sc.

B.Sc.