Mayra Alvarez Email & Phone Number

San Francisco Bay Area

Greater Los Angeles Area

As an Account Executive at Brener Zwikel & Associates, I specialize in creating stories and curating unique ways to promote each individual client's unique needs. Through media pitching and promotional placements across local, national and regional platforms, I have had the opportunity to support the needs of a wide variety of high-profile clients primarily in the sports industry. As the Hispanic Media Specialist for the firm, I am able to expand our reach beyond the the general scope and open up new opportunities to better reach different audiences pertaining to our client's needs. Some of the great events I have been fortunate enough be a part of and clients I have gotten to work with are the NFL in four Super Bowls and NFL Experiences (2016-2019), thoroughbred horse racing Breeders' Cup, Grand Prix of Long Beach, PGA Tour Golf's Desert Classic and Career Builder Challenge, three seasons with the Los Angeles Rams, 20+ Showtime Sports Championship Boxing events, Santa Anita Park, MGM Grand Resorts, Autoclub Speedway Nascar Autoclub 400, PBR Global Cup and more.

Los Angeles

As an Public Relations Associate I worked within the Public Relations department for the Los Angeles Dodgers. As a part of the PR team I directly contributed to communications, media, marketing and public relations efforts. Day to day consisted of conducting research to compile Dodger daily clips, statistical packets and media game notes, which were provided to all major media television and radio broadcasters, print writers, players and coaching staff. I served as a liaison between players and media on behalf of the Public Relations department, as well as other departments within the organization. Provided gameday staff and media with player information such as auxiliary biographies, lineups, rosters and information on player transactions. Maintained regular rapport with visiting teams'​ public relations staff and media to ensure harmonious transition between visits throughout the season.

Fresno, California Area

Upon graduation from California State University, Fresno my internship with the Fresno Grizzlies, Triple-A affiliate to the San Francisco Giants, extended into a part-time position as a Media Coordinator Assistant. In this position I have executed various Public, Media, Community, and Athletic relations tasks. In this position, I regularly write Press Releases of all things upcoming and relative to the Grizzlies organization. In collaboration with the Marketing team I planned and executed social media campaigns to create more interaction with our audiences and expand the growth of our followers. Along with social media efforts, I also commenced a spanish bi-line for PlayBall, a magazine published and distributed during every homestand at Chukchansi Park. I have conducted interviews with various Grizzlies players and staff in both Spanish and English to write feature stories for the magazine, as well as served as an interpreter for media interviews. As a part of game-day responsibilities, I research and gather information to contribute to Game Notes that are distributed throughout the Press Box for radio announcers, reporters, and other game-day staff in the ballpark. Additional game-day contributions go towards creating a statistical pack, live game/player related posting to social media, keeping notes and score during the game, and writing an end game recap. As an assistant I serve as a helping hand in many other outlets that fall under the last Media Coordinator umbrella along with supporting in events pertaining to all aspects of the organization.

Fresno, California Area

As an intern for the Fresno Grizzlies I worked directly under the Media Coordinator assisting and contributing to the marketing department. Responsibilities of the internship included writing Press Releases that were both baseball and marketing related and writing feature stories in relation to baseball, marketing, ticket sales, and behind-the-scenes stories. I pulled daily article clips relevant to the Grizzlies and Fresno Fuego. On game days I researched baseball portals for information related to each game to contribute to Game Notes and create a statistical pack. Additionally I regularly oversaw and participated in work that went into social media campaigns and in the collaborative efforts they required.

Conducted a wide range of interviews for feature stories and current events. Reported and wrote stories that were relevant to Fresno State and about pertinent things occurring in the community that would interest not only the students but the faculty and staff as well. By doing extensive research, I was able to contribute story ideas and write stories that had never been pitched to the Collegian before.

Fresno, California Area

TALK is a student-run Public Relations firm at the California State University, Fresno in which every member is interviewed in order to be hired for a position within the firm. The firm portrayed all of the characteristics of a public relations agency in which there is a President, Executive Vice President, a few Senior Account Managers, and various Account Executives. As a Senior Account Manager (SAM) I had weekly progress meetings in which I reported to the President and Vice President where strategies and status updates on cases were discussed. We worked with several different clients executing public relations campaigns in various cases in which responsibilities included event planning, press releases, social media marketing and exposure, radio and video advertisements, preview and feature stories, to name a few. Being a SAM, I maintained in direct contact with clients to ensure alignment with the organization's mission and strategic goals. While supervising and taking care of all major tasks, I also delegated work to three account executives that worked under my authority in executing tasks. TALK was a great in-college experience that allowed me to experience first-hand how many components go into various cases and campaigns, and helped give me the tools to know what it takes to make a successful partnership with real world clients.

Fresno, California Area

As an Athletic Communications intern my responsibilities included writing press releases, attending and filming press conferences, executing athlete and coach interviews, contribution to the 2014 Basketball Media Guide, amongst strategizing content and scheduling posts for various social media platforms. Game-day responsibilities included being present prior, during, and post baseball, softball, men and women's basketball, and lacrosse games. For each game, cameras needed to be set for live game video streaming, there needed to be live tweeting and social media posting throughout, and statistic updates for the media.

Fresno, California Area

Joni and Friends is a non-profit organization in which I provided over 40 hours of volunteer Public Relations work. I met with the director of the organization once a week to strategize and implement various promotional solutions. For the organization I helped with in-office clerical work, wrote press releases, contacted and networked with media for television and radio coverage on fundraisers and drives. With personal resources and contacts I provided, we were able to host a wheelchair drive where through our marketing efforts we collected over 40 wheelchairs in less than five hours. Along with the wheelchair drive, I set up a connection to a business that allowed us to fundraise for the organization through them where proceeds went to the Joni and Friends organization. Through service learning, I closely worked with members of the organization to get a personal understanding of the inner-workings of non-profit organizations.

Bachelor Of Science (Bs), Mass Communication/Media Studies- Public Relations

Associate Of Arts (Aa)