Develop and implement small and large-scale search marketing plans for e-commerce, brick-and-mortar, and click-and-mortar for goods and servicesProvide communication, reporting, and excellent customer service as the main point of contact for clientsImprove organic rankings on SERP for clients through a combination of technical, on-page, and off-page optimizationsOptimized for search content creation including product descriptions, collection descriptions, blogs (1,000-4,000 words), pages, meta titles, and meta descriptionsWith a focus on e-commerce in beauty, wellness, jewelry, kitchenware, and home decor specialty items

Functioned as the SEO expert for Fortune 1000 client baseCreated SEO strategies and implement through weekly recommendationsDeveloped and maintain project plans to update clients on status of campaignsTracked and reported on campaign results, data analysis, and hold weekly campaign status callsActed as the subject matter expert for client reports and recommendations regarding SEOCustomized projects and recommendations under tight deadlines to meet client goalsMonitored industry changes and translate those into actionable recommendations

Conducted and utilized extensive market research to define demand and differentiators to develop a national brandIntroduced brand internally with building renovations, employee recognition programs, and off-site eventRevitalized brand presence and orchestrated marketing strategy for eight acquisitions, successfully increasing rank on search enginesFormalized and streamlined sales process, and standardized onboarding processes with documents, automation of emails, and follow-upsDelivered successful AdWords campaigns and maximized performance by increasing clicks by 36%, conversions by 550%, and CPC by only 7.75%Boosted web conversions by enhancing social campaigns focused on remarketing and tailored audience campaignsEngineered Salesforce and designed processes to fit bridge the gap for a robust CRM database and communication tools for operationSpearheaded and implemented employee engagement efforts resulting in Workplace Achiever Award by Detroit Free PressManaged relationship with agencies, business services, and multiple employeesWorked within company for non-profit affiliated, Corrections2Community:Created a marketing strategy that focused on producing engaging content for potential funders and clients through various mediums including but not limited to: web, social, blog, grants, events, newsletters and flyers.Designed and maintained brand to reach various audiences and represent the mission C2C.Developed and continually managed a custom Salesforce solution to support data storage on clients and funders.

Planned, created and implemented innovative solutions to sustain a sales driven culture throughout levels of four offsite call centers Collaborated with team members to develop standardized materials for various departments throughout the company to support visibility and authenticity Researched potential new business opportunities for executive team and designed supporting materials for presentations and data analysisDesigned websites, social and marketing materials for various entities to create digital presence

Supervised student assistants wrote press releases, updated website, designed communications materials, and established relationships with staff at competing universities as primary sport contact for field hockey, women's tennis, gymnastics and softballHosted gymnastics Big Ten Championships and Auto-Owners Insurance Invitational’s for field hockey and women’s tennisComposed post-game notes, worked with Big Ten Network and ESPN as official stats, and provided updates on statistics for men’s home basketball eventsWrote feature stories on Le’Veon Bell (FB), Chris Norman (FB), Ethan Ruhland (FB), Denzel Valentine (MBB), Keenan Wetzel (MBB) and Alex Gauna (MBB)

Enhanced website and social media designs to maximize information availability for clientele.Developed an organizational system for member information and implemented surveys for member feedback and improvement in the facility. Pioneered on-site advertising for events through design of flyers and handouts.

Served as primary sports contact for Men's and Women's Cross Country teams.Assisted with statistical input, managing press conferences, game notes, and designing various materials for other Oakland University teams.

Developed and implemented a marketing plan for the baseball team to increase attendance at games.Aided in creation of programs to increase community attendance at games through Grizz Kidz Club, student-athlete local school visits, promotions, giveaways, and themed games.Managed events on and off campus for athletic teams including Midnight Madness, Guard the Grizz, Homecoming, and Meet and Greets.

Provided tours and presentations to incoming students at orientation that highlighted the positives of living on campuses well as the living communities that were offered.Engaged in communication with potential students about the opportunities that were offered by living on campus.