Mayra Feitosa Freitas Email & Phone Number

Calgary, Alberta, Canada

• Design, write, edit, and improve content in our internal and client-facing tax software products.• Ensure content meet requirements and is ready for production.• Work on user flows, navigation, feature building, form improvements, and certification.• Participate in and present at cross-team critiques and brainstorming sessions.• Conduct content tests and work closely with UX to provide the necessary content for design and usability testing.• Make tax language and legalese easy for clients to understand.• Ensure a consistent voice and tone is used across products.

Brampton, Ontario, Canada

• Conduct research to understand the user needs, preferences, and pain points.• Ideate and provide high-level user flows.• Create low, mid, and high-fidelity wireframes of the user journey from start to finish.

Ottawa, Ontario, Canada

• Assisted the product team with UX Writing, covering microcopy, translation, and localization for digital products.• Ensured consistent voice and tone in all content.• Revamped website content, boosting traffic by 67%.• Applied storytelling to marketing videos, increasing Social Media engagement by 60%.• Crafted marketing materials and campaigns across various channels.

Canada

• Content creation, including interviews, and writing for websites.• Conducted research and collected data to support content creation.• Delivered engaging content for newsletters and email marketing for internal audiences.• Monitored website and newsletter metrics using Google Analytics, providing insights for optimization.• Created content such as byline articles and press releases.

São Paulo Area, Brazil

• Content creation, including media pitches, position statements, byline articles, videos, press releases.• Conducted research and collected data to support communication goals.• Tailored research insights in different content maintaining tone and voice to reach different target audiences.• Took ownership of narrative to achieve multiple marketing and business goals.• Built strong relationships with press, executives, and internal departments, resulting in widespread media coverage.• Trained CEOs and senior leaders to be interviewed by journalists.• Collaborated with marketing and design teams to support events and social media marketing campaigns.• Achieved maximum exposure in various media outlets.

São Paulo

• Conducted research, fact-checking, and reporting on international and local news, ensuring accuracy and credibility. • Managed all aspects of content creation, including interviews, writing for websites, magazines, and social media.• Ensured adherence to brand guidelines in multi-language content creation.• Monitored website metrics using Google Analytics, providing insights for optimization and content strategies.• Developed relationships with technical spokespeople, CEOs, and public authorities, facilitating access to breaking news and exclusive reports from Gartner, Forrester, and IDC.• Edited on-air materials such as articles, banners, and images, enhancing the quality and impact of content.

Post Graduation, Public Relations And Internal Communications

Bachelor'S Degree, Journalism

Social Communication - Journalism

Certificate, Ux Design

- Fundamentals of UX Design. - Production workflows by using practical methodologies. - User research, journey mapping, competitive.