Mayra Herrera Email & Phone Number

Owned marketing and communication plan for Shore Excursions. Leveraged quantitative data, competitive and consumer insights to inform strategy. Led the creative direction, A/B testing and project roadmaps for creative collateral. Collaborated cross functionally to achieve business goals such as e-commence enhancements, go to market launches, marketing campaigns and promotional strategies. Drove demand and retention efforts while acting as voice of the customer.

Led go to market strategies and executions. Was subject matter expert on Europe/ Exotics cruise product. Oversaw B2B/B2C multi-channel promotional campaigns, incorporating product development, pricing and strategic revenue goals. Conducted quantitative and qualitative analysis to inform strategy. Tasked with generating demand and elevating brand equity through cross functional initiatives.

Investigated and assessed insight-driven analysis focused on customer PPV pain point to help mitigate customer churn.

Developed financial models that valued proposals and counters for negotiations with top cable providers and portrayed financial implications of long term strategic negotiations of network carriage and license fee valuations.

Prepared various quantitative analyses including balance sheet reconciliations, sales analysis and budget analysis. Assisted in month end close process, audit support, while adhering to GAAP standards.

Master Of Business Administration (Mba)

Bachelor Of Arts (B.A.)