Supply Marketing Manager The supply marketing objective is to develop, care for and enhance the partner driver's life cycle through strategies that involve product (app), incentives within the marketplace, campaigns and even the driver's daily journey, seeking to build a narrative that develops a positive perception of the brand and makes 99 the preferred platform, generating more dedicated hours from the drivers against the competition and better results for the business.Measuring results with BHT (brand health tracking) tools, various surveys, business indicators, dashboards, and media and CRM indicators.

Responsible for the activation area within the marketing team, I joined 99food to structure and develop the area within the business in Brazil. The main goals in the activation area encompass B2B and B2C and B2B2C. Working the sales funnel as a whole, on one side we attract users, generating frequency and retention through actions and promotions, as well as variety and service experience. On the other hand,restaurant acquisition and engagement (B2B) is essential for the marketplace to be balanced and attractive to users. Together with the sales team, I work on acquisition, engagement, and development of campaigns within the marketplace to grow sales for each brand, whether Key Accounts or small business.

Experience with marketplace implementation and relationship program in business unit (shopping);Strategic Shopping Planning (5 years vision).Development and implementation of events, campaigns and actions adherent to planning focused on positioning, flow and sales.Wide interface with external partners such as communication agencies, digital, technology and licenses; KPI's control of the area and the CIA, as well as budgets management between 3 and 4MM year.Commercial interface in the strategic definitions of Mix with prospecting or retention of stores, analysis of Mix focused on the target audience, strategic direction of the enterprise and balance of the mix.

- Development of campaigns to launch ventures and sales support campaigns for ventures in stock in Paraná, Santa Catarina and Rio Grande do Sul;- Development of campaigns and Trade actions with the real estate partners in the three states;- Development and presentation of launching content of enterprises or large sales campaigns in meetings for all the real estate partners with about 500 people per event, in addition to smaller internal events in product sales shifts or real estate agents' sales hall;- Interface with the commercial area and architecture in the development of the projects to align the profile and needs of the target public, e.g., adequation of the choice of the leisure areas of the enterprise according to the profile of the client (social class, with or without children, young or more mature);- Development and approval of the projects of sales cards and decorated apartments together with the area of architecture in each new project;- Budget management;

- Execution of internal campaigns of the university courses;- Elaboration of media plans for vestibular campaigns;- Support in the elaboration and execution of course events such as thematic weeks, fairs and meetings;