Mayra Rivera

Mayra Rivera Email and Phone Number

Chief Marketing Officer | Brand Innovators Top 100 Women | ANA Board Member
Mayra Rivera's Location
San Antonio, Texas, United States, United States
Mayra Rivera's Contact Details

Mayra Rivera personal email

n/a
About Mayra Rivera

An empathetic, passionate, and steadfast marketing leader with 20 years of experience driving growth for USAA, a Fortune 100 financial services company. Driven to nurture and develop brands into household names that have a deeply personal connection to their clientele. Focused on enabling people and organizations to do their best work through data driven decision making, rigorous testing and refinement, and an ever-present obsession with the needs and desires of the customer. KEY ACCOMPLISHMENTSMarTech Transformation – Led a comprehensive overhaul of USAA’s Marketing Technology Stack, automating 30% of existing marketing and advertising work and saving $1.8m annually.Brand Expansion – Gained 480k new customers and $640m net new revenue through a targeted brand campaign featuring Rob Gronkowski, opening the door to a new generation of USAA members.Market Share Growth – Increased USAA’s Property and Casualty Insurance Policy sales by 21% and market share by 12% through data-driven personalized campaigns designed specifically for Veterans.AREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction | Agile Marketing | Market Research | Performance Metrics | Business Transformation | Leadership Development | Team Building | Operational Excellence | Stakeholder Engagement | Public Relations | Sales Enablement | Corporate Storytelling | Global Branding | Multi-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand Awareness | Loyalty Programs | Retail Marketing | Corporate Social Responsibility | Marketing ROI | Cost Reduction Strategies | Market Entry | Brand Equity | Consumer Behavior | Consumer Trends | Ethical Marketing | Sustainability in Marketing | Cultural Sensitivity | Change Management | Diversity and Inclusion | Go-to-Market Strategy | Marketing Operations | Customer Journey Mapping

Mayra Rivera's Current Company Details

Chief Marketing Officer | Brand Innovators Top 100 Women | ANA Board Member
Mayra Rivera Work Experience Details
  • Usaa
    Chief Marketing Officer
    Usaa 2020 - Dec 2023
    San Antonio, Texas, Us
    Reporting to the EVP of Strategy, Brand, and Digital with a dotted line reporting relationship to the CEO, accountable for a $600m budget, with a team of 350 employees and 300 consultants. Responsible for providing leadership to the Vice Presidents of Property and Casualty, Life Insurance, Banking, Enterprise, Data and Analytics, and Marketing Operations. • Appointed by the CEO during a pivotal business transformation, responsible for redesigning and rebuilding the marketing organization to align with new enterprise membership goals set by the Executive Leadership Team. • Accountable for the performance of all USAA products, with a primary focus on the ten core product lines which account for the majority of new product sales and new member growth.- Consolidated product line teams into integrated enterprise capabilities to optimize performance, improve communication, and enable a more efficient enterprise marketing operation. - Instituted zero-based budgeting to drive a 20% reduction in expenses while increasing the performance marketing budget by 15%.• Led a comprehensive redesign and transformation of USAA’s Marketing Technology stack enabling real-time campaign execution, improved targeting and relevancy, and more comprehensive customer insights.- Partnered with McKinsey and the in-house IT and Architecture teams to assess the existing stack, evaluate the current best in class tech stack for the industry, and to establish end state capability goals. -Automated 30% of USAA’s marketing and advertising process, saving $1.8m annually.• Launched a national brand campaign with Rob Gronkowski as ambassador tailored to younger customer audience.- This $6m campaign investment increased favorability for USAA by 25% with the target audience, leading to 480K new accounts, and $640M incremental revenue.
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  • Usaa
    Vice President, Senior Marketing Officer Of Property And Casualty
    Usaa 2017 - 2020
    San Antonio, Texas, Us
    Reporting to the Enterprise CMO with a $420m annual budget, responsible for leading a 75-person team with the AVPs of Auto, Property, Data and Analytics, and Forecasting and Planning as direct reports. • Accountable for new member acquisition, new product sales, and marginal customer acquisition cost for the Property and Casualty Insurance business, working closely with the P&C President and General Managers. - Achieved a 12% increase in policy sales across all categories, growing market share by 21% with Veterans.• With a renewed focus on the Property and Casualty Insurance business, tasked with increasing market share across Automotive, Renters, and Homeowners Insurance segments, with a specific focus on the Veteran population.- Led the development and implementation of personalized digital campaigns that encouraged veterans to visit USAA.com where tailored offers were presented with opportunities to bundle services. - This data-driven media planning strategy focused on leveraging insights on target audience behaviors achieved a 23% improvement in reach as well as engagement.- Partnered with product teams to test offers and creative treatments by segment, optimizing conversion funnels, achieving a 28% lift in conversion rates.AREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Cross-Functional Leadership | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction
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  • Usaa
    Assistant Vice President - Brand Architecture And Awareness
    Usaa 2014 - 2017
    San Antonio, Texas, Us
    Reporting to the Vice President of Marketing with a $180m annual budget, responsible for leading a team of 25 people with the Executive Directors of Agency Management and Sponsorships, Campaign Strategy and Development, Analytics and Research, a Director of Creative, and a Manager of Marketing Operations as direct reports.• Led the RFI, evaluation, and negotiations processes for a new Agency of Record for USAA then conducted a comprehensive onboarding process to set the new embedded team up for long term success.- Implemented a ‘Test – Learn – Optimize’ market research cycle leveraging customer research and audience insights to inform marketing, advertising, and product development investment strategies.- Integrated the agency into the development process, reducing campaign cycle times by 33%.- Implemented advanced audience segmentation models and targeting capabilities.• As a result of these broad structural changes over several years, led USAA to achieve:- Increased brand awareness by 89%, familiarity by 75%, and consideration by 32%. - Expanded membership by 48% generating a 39% increase in annual revenue.- Improved conversion rates by 23% and reduced customer acquisition costs by 28%.AREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Cross-Functional Leadership | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction | Agile Marketing
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  • Usaa
    Assistant Vice President - Brand Marketing
    Usaa 2011 - Mar 2014
    San Antonio, Texas, Us
    Reporting to the Vice President of Marketing with a $120m annual budget, responsible for leading a 15-person team with the Executive Director of Campaign Strategy and Development, Director of Analytics and Research, Director of Creative and a Manager of Marketing Operations as direct reports. • Led USAA’s brand transformation as the business expanded eligibility from 20m households to 60m households.• Developed and launched USAA’s first National Advertising Campaigns, established the NFL’s Salute to Service partnership, and developed USAA’s Military Affinity Program.- Achieved an 89% increase in brand awareness and a 32% increase in brand consideration through the NFL partnership, the Military Affinity Program, USAA’s first National Advertising Campaign.AREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Cross-Functional Leadership | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction | Agile Marketing | Market Research | Performance Metrics | E-commerce Strategy | Business Transformation | Leadership Development | Team Building | Operational Excellence | Stakeholder Engagement | Public Relations | Sales Enablement | Corporate Storytelling | Global Branding | Multi-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics
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  • Usaa
    Executive Director - Veteran Marketing
    Usaa 2009 - 2011
    San Antonio, Texas, Us
    Executive Director - Veteran MarketingAREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Cross-Functional Leadership | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction | Agile Marketing | Market Research | Performance Metrics | E-commerce Strategy | Business Transformation | Leadership Development | Crisis Management | Brand Revitalization | Marketing Training Programs | Talent Acquisition | Thought Leadership | Corporate Communications | Event Marketing | Sponsorship Activation | KPI Development | User Experience | UX Design | Conversion Rate Optimization | Lead Generation | Predictive Analytics | Marketing Compliance | Digital Transformation | Public Speaking | Industry Networking | Global Expansion | Localization Strategies | Multicultural Marketing | Collaboration and Innovation | Strategic Partnerships | Forecasting and Budgeting | Product Portfolio Management | Pricing Strategy | Market Diversification | Customer Acquisition | Retention Strategies | Voice of the Customer | Net Promoter Score | Customer Satisfaction | Corporate Governance | Stakeholder Relations | Organizational Restructuring | Process Improvement | Operational Efficiency | E-commerce Optimization | SaaS Solutions | Martech Stack Integration | Emerging Technologies | AI in Marketing | Real-time Marketing | Customer Data Platforms | Account-Based Marketing | Marketing Ecosystem Development
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  • Usaa
    Executive Director - Military Family Marketing
    Usaa 2008 - 2009
    San Antonio, Texas, Us
    AREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Cross-Functional Leadership | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction | Agile Marketing | Market Research | Performance Metrics | E-commerce Strategy | Business Transformation | Leadership Development | Team Building | Operational Excellence | Stakeholder Engagement | Public Relations | Sales Enablement | Corporate Storytelling | Global Branding | Multi-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand Awareness | Loyalty Programs | Retail Marketing | Corporate Social Responsibility | Marketing ROI | Cost Reduction Strategies | Market Entry | Brand Equity | Consumer Behavior | Consumer Trends | Ethical Marketing | Sustainability in Marketing | Cultural Sensitivity | Change Management | Diversity and Inclusion | Go-to-Market Strategy | Marketing Operations | Customer Journey Mapping | Brand Differentiation | Demand Generation | Product Launches | Crisis Management | Brand Revitalization | Competitive Positioning | Marketing Training Programs | Talent Acquisition | Thought Leadership | Corporate Communications | Event Marketing | Sponsorship Activation | KPI Development | User Experience | UX Design | Conversion Rate Optimization | Lead Generation | Predictive Analytics
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  • Usaa
    Executive Director - Retention Marketing
    Usaa 2006 - 2008
    San Antonio, Texas, Us
    Executive Director - Retention MarketingAREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand Awareness | Loyalty Programs | Retail Marketing | Corporate Social Responsibility | Marketing ROI | Cost Reduction Strategies | Market Entry | Brand Equity | Consumer Behavior | Consumer Trends | Ethical Marketing | Sustainability in Marketing | Cultural Sensitivity | Change Management | Diversity and Inclusion | Go-to-Market Strategy | Marketing Operations | Customer Journey Mapping | Brand Differentiation | Demand Generation | Product Launches | Crisis Management | Brand Revitalization | Competitive Positioning | Marketing Training Programs | Talent Acquisition | Thought Leadership | Corporate Communications | Event Marketing | Sponsorship Activation | KPI Development | User Experience | UX Design | Conversion Rate Optimization | Lead Generation | Predictive Analytics | Marketing Compliance | Digital Transformation | Public Speaking | Industry Networking | Global Expansion | Localization Strategies | Multicultural Marketing | Collaboration and Innovation | Strategic Partnerships | Forecasting and Budgeting | Product Portfolio Management | Pricing Strategy | Market Diversification | Customer Acquisition | Retention Strategies | Voice of the Customer | Net Promoter Score | Customer Satisfaction | Corporate Governance | Stakeholder Relations | Organizational Restructuring | Process Improvement | Operational Efficiency | E-commerce Optimization | SaaS Solutions | Martech Stack Integration | Emerging Technologies | AI in Marketing | Real-time Marketing | Customer Data Platforms | Account-Based Marketing | Marketing Ecosystem Development
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  • Usaa
    Director - Active Duty Military Acquisition Marketing
    Usaa 2003 - 2006
    San Antonio, Texas, Us
    Director – Active Duty Military Acquisition MarketingAREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Cross-Functional Leadership | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction | Agile Marketing | Market Research | Performance Metrics | E-commerce Strategy | Business Transformation | Leadership Development | Team Building | Operational Excellence | Stakeholder Engagement | Public Relations | Sales Enablement | Corporate Storytelling | Global Branding | Multi-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand Awareness | Loyalty Programs | Retail Marketing | Corporate Social Responsibility | Marketing ROI | Cost Reduction Strategies | Market Entry | Brand Equity | Consumer Behavior | Consumer Trends | Ethical Marketing | Sustainability in Marketing | Cultural Sensitivity | Change Management | Diversity and Inclusion | Go-to-Market Strategy | Marketing Operations | Customer Journey Mapping | Brand Differentiation | Demand Generation | Product Launches | Crisis Management | Brand Revitalization | Competitive Positioning | Marketing Training Programs | Talent Acquisition | Thought Leadership | Corporate Communications | Event Marketing | Sponsorship Activation | KPI Development | User Experience
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  • Usaa
    Marketing Manager - Alliance Services Company Acquisition Marketing
    Usaa 2001 - 2003
    San Antonio, Texas, Us
    Marketing Manager – Alliance Services Company Acquisition MarketingAREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Cross-Functional Leadership | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction | Agile Marketing | Market Research | Performance Metrics | E-commerce Strategy | Business Transformation | Leadership Development | Demand Generation | Product Launches | Crisis Management | Brand Revitalization | Competitive Positioning | Marketing Training Programs | Talent Acquisition | Thought Leadership | Corporate Communications | Event Marketing | Sponsorship Activation | KPI Development | User Experience | UX Design | Conversion Rate Optimization | Lead Generation | Predictive Analytics | Marketing Compliance | Digital Transformation | Public Speaking | Industry Networking | Global Expansion | Localization Strategies | Multicultural Marketing | Pricing Strategy | Market Diversification | Customer Acquisition | Retention Strategies | Voice of the Customer | Net Promoter Score | Customer Satisfaction | Corporate Governance | Stakeholder Relations | Organizational Restructuring | Process Improvement | Operational Efficiency | E-commerce Optimization | SaaS Solutions | Martech Stack Integration | Emerging Technologies | AI in Marketing | Real-time Marketing | Customer Data Platforms | Account-Based Marketing | Marketing Ecosystem Development
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  • Usaa
    Marketing Specialist - Alliance Services Company Acquisition Marketing
    Usaa 2000 - 2001
    San Antonio, Texas, Us
    Marketing Specialist - Alliance Services Company Acquisition MarketingAREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Cross-Functional Leadership | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction | Agile Marketing | Market Research | Performance Metrics | E-commerce Strategy | Business Transformation | Leadership Development | Team Building | Operational Excellence | Stakeholder Engagement | Public Relations | Sales Enablement | Corporate Storytelling | Global Branding | Multi-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand Awareness | Loyalty Programs | Retail Marketing | Corporate Social Responsibility | Marketing ROI | Cost Reduction Strategies | Market Entry | Brand Equity | Consumer Behavior | Consumer Trends | Product Portfolio Management | Pricing Strategy | Market Diversification | Customer Acquisition | Retention Strategies | Voice of the Customer | Net Promoter Score | Customer Satisfaction | Corporate Governance | Stakeholder Relations | Organizational Restructuring | Process Improvement | Operational Efficiency | E-commerce Optimization | SaaS Solutions | Martech Stack Integration | Emerging Technologies | AI in Marketing | Real-time Marketing | Customer Data Platforms | Account-Based Marketing | Marketing Ecosystem Development
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  • San Antonio Express-News
    Consumer Marketing Manager
    San Antonio Express-News 1997 - 1999
    San Antonio, Texas, Us
    Managed creative marketing programs to grow readership and increase circulation. Utilized multiple channels to include direct mail, promotions, event marketing, outdoor, radio and print.AREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Cross-Functional Leadership | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction | Agile Marketing | Market Research | Performance Metrics | E-commerce Strategy | Business Transformation | Leadership Development | Team Building | Operational Excellence | Stakeholder Engagement | Public Relations | Sales Enablement | Corporate Storytelling | Global Branding | Multi-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand Awareness | Loyalty Programs | Retail Marketing | Corporate Social Responsibility | Marketing ROI | Cost Reduction Strategies | Market Entry | Brand Equity | Consumer Behavior | Consumer Trends | Ethical Marketing | Sustainability in Marketing | Cultural Sensitivity | Change Management | Diversity and Inclusion | Go-to-Market Strategy | Marketing Operations | Customer Journey Mapping | Brand Differentiation | Demand Generation | Product Launches | Crisis Management | Brand Revitalization | Competitive Positioning | Marketing Training Programs | Talent Acquisition
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  • San Antonio Express-News
    Sponsorships Coordinator
    San Antonio Express-News 1995 - 1997
    San Antonio, Texas, Us
    Sponsorships CoordinatorAREAS OF EXPERTISE AND TECHNOLOGY PROFILEMulti-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand Awareness | Loyalty Programs | Retail Marketing | Corporate Social Responsibility | Marketing ROI | Cost Reduction Strategies | Market Entry | Brand Equity | Consumer Behavior | Consumer Trends | Ethical Marketing | Sustainability in Marketing | Cultural Sensitivity | Change Management | Diversity and Inclusion | Go-to-Market Strategy | Marketing Operations | Customer Journey Mapping | Brand Differentiation | Demand Generation | Product Launches | Crisis Management | Brand Revitalization | Competitive Positioning | Marketing Training Programs | Talent Acquisition | Thought Leadership | Corporate Communications | Event Marketing | Sponsorship Activation | KPI Development | User Experience | UX Design | Conversion Rate Optimization | Lead Generation | Predictive Analytics | Marketing Compliance | Digital Transformation | Public Speaking | Industry Networking | Global Expansion | Localization Strategies | Multicultural Marketing | Collaboration and Innovation | Strategic Partnerships | Forecasting and Budgeting | Product Portfolio Management | Pricing Strategy | Market Diversification | Customer Acquisition | Retention Strategies | Voice of the Customer | Net Promoter Score | Customer Satisfaction | Corporate Governance | Stakeholder Relations | Organizational Restructuring | Process Improvement | Operational Efficiency | E-commerce Optimization | SaaS Solutions | Martech Stack Integration | Emerging Technologies | AI in Marketing | Real-time Marketing | Customer Data Platforms | Account-Based Marketing | Marketing Ecosystem Development
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  • San Antonio Express-News
    Marketing Assistant
    San Antonio Express-News 1994 - 1995
    San Antonio, Texas, Us
    Marketing AssistantAREAS OF EXPERTISE AND TECHNOLOGY PROFILEStakeholder Engagement | Public Relations | Sales Enablement | Corporate Storytelling | Global Branding | Multi-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand Awareness | Loyalty Programs | Retail Marketing | Corporate Social Responsibility | Marketing ROI | Cost Reduction Strategies | Market Entry | Brand Equity | Consumer Behavior | Consumer Trends | Ethical Marketing | Sustainability in Marketing | Cultural Sensitivity | Change Management | Diversity and Inclusion | Go-to-Market Strategy | Marketing Operations | Customer Journey Mapping | Brand Differentiation | Demand Generation | Product Launches | Crisis Management | Brand Revitalization | Competitive Positioning | Marketing Training Programs | Talent Acquisition | Thought Leadership | Corporate Communications | Event Marketing | Sponsorship Activation | KPI Development | User Experience | UX Design | Conversion Rate Optimization | Lead Generation | Predictive Analytics | Marketing Compliance | Digital Transformation | Public Speaking | Industry Networking | Global Expansion | Localization Strategies | Multicultural Marketing | Collaboration and Innovation | Strategic Partnerships | Forecasting and Budgeting | Product Portfolio Management | Pricing Strategy | Market Diversification | Customer Acquisition | Retention Strategies | Voice of the Customer | Net Promoter Score | Customer Satisfaction | Corporate Governance | Stakeholder Relations | Organizational Restructuring | Process Improvement | Operational Efficiency | E-commerce Optimization | SaaS Solutions | Martech Stack Integration | Emerging Technologies | AI in Marketing | Real-time Marketing | Customer Data Platforms | Account-Based Marketing | Marketing Ecosystem Development
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Mayra Rivera Skills

Leadership Direct Marketing Budgeting Marketing Creative Campaign Development Strategy Interactive Marketing

Mayra Rivera Education Details

  • Our Lady Of The Lake University
    Our Lady Of The Lake University
    Marketing

Frequently Asked Questions about Mayra Rivera

What is Mayra Rivera's role at the current company?

Mayra Rivera's current role is Chief Marketing Officer | Brand Innovators Top 100 Women | ANA Board Member.

What is Mayra Rivera's email address?

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What is Mayra Rivera's direct phone number?

Mayra Rivera's direct phone number is +121053*****

What schools did Mayra Rivera attend?

Mayra Rivera attended Our Lady Of The Lake University.

What are some of Mayra Rivera's interests?

Mayra Rivera has interest in Playing Poker, Cooking, Fishing, Real Estate Investing.

What skills is Mayra Rivera known for?

Mayra Rivera has skills like Leadership, Direct Marketing, Budgeting, Marketing, Creative Campaign Development, Strategy, Interactive Marketing.

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