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Mayra Rivera Email & Phone Number

Chief Marketing Officer | Brand Innovators Top 100 Women | ANA Board Member
Location: San Antonio, Texas, United States 13 work roles 1 school
1 work email found @usaa.com 4 phones found area 210 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 86%

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Work email m****@usaa.com
Direct phone (210) ***-****
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Role
Chief Marketing Officer | Brand Innovators Top 100 Women | ANA Board Member
Location
San Antonio, Texas, United States

Who is Mayra Rivera? Overview

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Quick answer

Mayra Rivera is listed as Chief Marketing Officer | Brand Innovators Top 100 Women | ANA Board Member based in San Antonio, Texas, United States. AeroLeads shows a work email signal at usaa.com, phone signal with area code 210, and a matched LinkedIn profile for Mayra Rivera.

Mayra Rivera previously worked as Chief Marketing Officer at Usaa and Vice President, Senior Marketing Officer of Property and Casualty at Usaa. Mayra Rivera holds Bba, Marketing from Our Lady Of The Lake University.

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Email format at usaa.com

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{first}.{last}@usaa.com
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Profile bio

About Mayra Rivera

An empathetic, passionate, and steadfast marketing leader with 20 years of experience driving growth for USAA, a Fortune 100 financial services company. Driven to nurture and develop brands into household names that have a deeply personal connection to their clientele. Focused on enabling people and organizations to do their best work through data driven decision making, rigorous testing and refinement, and an ever-present obsession with the needs and desires of the customer. KEY ACCOMPLISHMENTSMarTech Transformation – Led a comprehensive overhaul of USAA’s Marketing Technology Stack, automating 30% of existing marketing and advertising work and saving $1.8m annually.Brand Expansion – Gained 480k new customers and $640m net new revenue through a targeted brand campaign featuring Rob Gronkowski, opening the door to a new generation of USAA members.Market Share Growth – Increased USAA’s Property and Casualty Insurance Policy sales by 21% and market share by 12% through data-driven personalized campaigns designed specifically for Veterans.AREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation | Competitive Analysis | Integrated Marketing | Brand Development | Marketing Communications | Campaign Management | Customer Loyalty | Data-Driven Decision Making | CRM Strategy | Market Segmentation | Product Management | Customer Relationship Management | Omnichannel Marketing | ROI Optimization | Brand Positioning | Creative Direction | Agile Marketing | Market Research | Performance Metrics | Business Transformation | Leadership Development | Team Building | Operational Excellence | Stakeholder Engagement | Public Relations | Sales Enablement | Corporate Storytelling | Global Branding | Multi-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand Awareness | Loyalty Programs | Retail Marketing | Corporate Social Responsibility | Marketing ROI | Cost Reduction Strategies | Market Entry | Brand Equity | Consumer Behavior | Consumer Trends | Ethical Marketing | Sustainability in Marketing | Cultural Sensitivity | Change Management | Diversity and Inclusion | Go-to-Market Strategy | Marketing Operations | Customer Journey Mapping

Listed skills include Leadership, Direct Marketing, Budgeting, Marketing, and 3 others.

13 roles · 32 years

Mayra Rivera work experience

A career timeline built from the work history available for this profile.

Chief Marketing Officer

Usaa

San Antonio, Texas, US

  • Reporting to the EVP of Strategy, Brand, and Digital with a dotted line reporting relationship to the CEO, accountable for a $600m budget, with a team of 350 employees and 300 consultants. Responsible for providing.
  • Appointed by the CEO during a pivotal business transformation, responsible for redesigning and rebuilding the marketing organization to align with new enterprise membership goals set by the Executive Leadership Team.
  • Accountable for the performance of all USAA products, with a primary focus on the ten core product lines which account for the majority of new product sales and new member growth.- Consolidated product line teams into.
  • Led a comprehensive redesign and transformation of USAA’s Marketing Technology stack enabling real-time campaign execution, improved targeting and relevancy, and more comprehensive customer insights.- Partnered with.
  • Launched a national brand campaign with Rob Gronkowski as ambassador tailored to younger customer audience.- This $6m campaign investment increased favorability for USAA by 25% with the target audience, leading to 480K.
2020 - Dec 2023

Vice President, Senior Marketing Officer Of Property And Casualty

Usaa

San Antonio, Texas, US

  • Reporting to the Enterprise CMO with a $420m annual budget, responsible for leading a 75-person team with the AVPs of Auto, Property, Data and Analytics, and Forecasting and Planning as direct reports.
  • Accountable for new member acquisition, new product sales, and marginal customer acquisition cost for the Property and Casualty Insurance business, working closely with the P&C President and General Managers..
  • With a renewed focus on the Property and Casualty Insurance business, tasked with increasing market share across Automotive, Renters, and Homeowners Insurance segments, with a specific focus on the Veteran population..
2017 - 2020 ~3 yrs

Assistant Vice President - Brand Architecture And Awareness

Usaa

San Antonio, Texas, US

  • Reporting to the Vice President of Marketing with a $180m annual budget, responsible for leading a team of 25 people with the Executive Directors of Agency Management and Sponsorships, Campaign Strategy and.
  • Led the RFI, evaluation, and negotiations processes for a new Agency of Record for USAA then conducted a comprehensive onboarding process to set the new embedded team up for long term success.- Implemented a ‘Test –.
  • As a result of these broad structural changes over several years, led USAA to achieve:- Increased brand awareness by 89%, familiarity by 75%, and consideration by 32%. - Expanded membership by 48% generating a 39%.
2014 - 2017 ~3 yrs

Assistant Vice President - Brand Marketing

Usaa

San Antonio, Texas, US

  • Reporting to the Vice President of Marketing with a $120m annual budget, responsible for leading a 15-person team with the Executive Director of Campaign Strategy and Development, Director of Analytics and Research.
  • Led USAA’s brand transformation as the business expanded eligibility from 20m households to 60m households.
  • Developed and launched USAA’s first National Advertising Campaigns, established the NFL’s Salute to Service partnership, and developed USAA’s Military Affinity Program.- Achieved an 89% increase in brand awareness and.
2011 - Mar 2014

Executive Director - Veteran Marketing

Usaa

San Antonio, Texas, US

Executive Director - Veteran MarketingAREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital.

2009 - 2011 ~2 yrs

Executive Director - Military Family Marketing

Usaa

San Antonio, Texas, US

AREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand Management | Digital Marketing | Revenue Generation |.

2008 - 2009 ~1 yr

Executive Director - Retention Marketing

Usaa

San Antonio, Texas, US

Executive Director - Retention MarketingAREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | SEO/SEM | Media Planning | Data Analytics |.

2006 - 2008 ~2 yrs

Director - Active Duty Military Acquisition Marketing

Usaa

San Antonio, Texas, US

Director – Active Duty Military Acquisition MarketingAREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning | Brand.

2003 - 2006 ~3 yrs

Marketing Manager - Alliance Services Company Acquisition Marketing

Usaa

San Antonio, Texas, US

Marketing Manager – Alliance Services Company Acquisition MarketingAREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic Planning.

2001 - 2003 ~2 yrs

Marketing Specialist - Alliance Services Company Acquisition Marketing

Usaa

San Antonio, Texas, US

Marketing Specialist - Alliance Services Company Acquisition MarketingAREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility | Product Innovation | Customer Experience | Marketing Strategy | Market Growth | Consumer Engagement | Strategic.

2000 - 2001 ~1 yr

Consumer Marketing Manager

San Antonio Express-News

San Antonio, Texas, US

Managed creative marketing programs to grow readership and increase circulation. Utilized multiple channels to include direct mail, promotions, event marketing, outdoor, radio and print.AREAS OF EXPERTISE AND TECHNOLOGY PROFILECPG Executive | Chief Marketing Officer | Senior Marketing Leadership | Brand Strategy | Consumer Insights | P&L Responsibility |.

1997 - 1999 ~2 yrs

Sponsorships Coordinator

San Antonio Express-News

San Antonio, Texas, US

Sponsorships CoordinatorAREAS OF EXPERTISE AND TECHNOLOGY PROFILEMulti-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand Awareness | Loyalty Programs | Retail Marketing | Corporate Social Responsibility | Marketing ROI | Cost.

1995 - 1997 ~2 yrs

Marketing Assistant

San Antonio Express-News

San Antonio, Texas, US

Marketing AssistantAREAS OF EXPERTISE AND TECHNOLOGY PROFILEStakeholder Engagement | Public Relations | Sales Enablement | Corporate Storytelling | Global Branding | Multi-Channel Distribution | Value Proposition | Influencer Marketing | Content Strategy | Social Media Marketing | SEO/SEM | Media Planning | Data Analytics | Marketing Automation | Brand.

1994 - 1995 ~1 yr
1 education record

Mayra Rivera education

  • Our Lady Of The Lake University
    Our Lady Of The Lake University
    Marketing
FAQ

Frequently asked questions about Mayra Rivera

Quick answers generated from the profile data available on this page.

What is Mayra Rivera's role at their current company?

Mayra Rivera is listed as Chief Marketing Officer | Brand Innovators Top 100 Women | ANA Board Member.

What is Mayra Rivera's email address?

AeroLeads has found 1 work email signal at @usaa.com for Mayra Rivera.

What is Mayra Rivera's phone number?

AeroLeads has found 4 phone signal(s) with area code 210 for Mayra Rivera.

Where is Mayra Rivera based?

Mayra Rivera is based in San Antonio, Texas, United States.

What companies has Mayra Rivera worked for?

Mayra Rivera has worked for Usaa and San Antonio Express-News.

How can I contact Mayra Rivera?

You can use AeroLeads to view verified contact signals for Mayra Rivera, including work email, phone, and LinkedIn data when available.

What schools did Mayra Rivera attend?

Mayra Rivera holds Bba, Marketing from Our Lady Of The Lake University.

What skills is Mayra Rivera known for?

Mayra Rivera is listed with skills including Leadership, Direct Marketing, Budgeting, Marketing, Creative Campaign Development, Strategy, and Interactive Marketing.

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