Mayrena Tavarez Email & Phone Number

Blue Bell, Pa, Us

Orlando, Florida, Us

Orlando, Florida, Us

The Strategy Lead is responsible for strategy development and documentation across various scenarios.  Meet internally with CEO, Sr, Director and SAMs to understand common themes where our programs are falling short of client expectations.  Create checklists providing recommendations to explore existing clients are ‘in jeopardy’’ as well as strategy for newly-launched clients Create a quarterly template to externally present strategy and goals to clients  Provide updates to internal teams at least quarterly on role and accomplishments Suggest other initiatives to enable AffMgr to be thought leaders in properly representing both merchants and publishers Partake in RFP's and client pitches

Orlando, Florida, Us

Orlando, Florida, Us

 In charge of managing a team to grow Affiliate marketing revenuefor our clients YoY Form partnerships between eCommerce Advertisers and affiliates(content, coupon, loyalty, rewards, influencers) Analyze reports and analytics data, update recruitment strategiesbased on findings Hold bi-monthly performance and strategy calls with clients  Set quarterly goals and report results to Senior Director and CEO

Austin, Texas, Us

 Manage approximately 7,000 publishers, assisting in all theironline initiatives. Keep publishers informed on latest online trends and how theycan successfully monetize their sites in an effort to increasenetwork revenue. Manage projects from conceptualization through completion.Assist Marketing Manager with company marketing plans. Admin of Facebook page and network forum

San Mateo, Ca, Us

 Built strong mutually beneficial relationships with both advertisers and affiliates. Managed online affiliate marketing campaigns for approximately 40 advertisers resulting in an increased customer base. Increased brand awareness by strategizing and optimizing online initiatives. Conducted outreach and performed site audits on order to recruit affiliates into Lead Advantage network, in turn increased network revenue. Prepared marketing communications and distributed to affiliates in order to increase online traffic and assist in placement within search campaigns. Ensured affiliate satisfaction by approving commissions in a prompt and timely manner. Diminished online fraudulent activity by closely monitoring campaigns and tracking performance.

New York, New York, Us

 Served as agency point person on client work.  Led creative development from conception through final production, ensuring that all internal departments were up to date and executions met client expectations and brands strategy. Managed Assistant Account Executives, providing guidance and learning to increase brand awareness and resulting in increased work production. Responsible for budgets of 9 brands on agency roster, ensured productions stayed within budget by finding efficiencies and helping the client save money. Participated in the evolution of various brands by providing input and strategic guidance. Kept track of sales data and provided client with quarterly reports. Assisted Brand Manager in development of long term strategic goals for yearly Business plans ensuring that budgets were available for the Hispanic market.

New York, New York, Us

 Communicated day-to-day project progress reports from conceptualization through completion to clients in a constant and timely manner. Developed competitive reviews, strategic and creative briefs, conference reports and status reports. Increased agency client count by Collaborating in research and development of new business pitches, working in conjunction with the Strategic Planning and Media departments. Pioneered and launched first Hispanic websites for various Wyeth brands.

New York, New York, Us

 Planned and organized traffic flow and prepared instructions for TV and radio networks. Examined and critiqued competitive advertising and prepared strategic recommendations to be presented to the client as an Agency P.O.V. Collaborated in brainstorming sessions and strategic discussions for all projects.  Maintained updated budget reports for all projects.

New York, New York, Us

 Supported 2 Acount Teams in administrative duties; included but not limited to filing, faxing, reviewing documents, putting memos together, managing calendars and setting up meetings.

Mba, Masters In Business Administration

Bachelor Of Business Administration (Bba), Marketing