Mayrena Tavarez work email
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Mayrena Tavarez personal email
I am a passionate Marketing professional with experience in Performance Marketing and Hispanic Advertising. In my 10+ years in the Industry, I have been successful at exceeding client expectations and goals. I am a dedicated, enthusiastic and detail-oriented individual with strong expertise in conducting advertising campaigns from initiation to completion. I have the ability to succeed working independently or as a collaborative team member within the fast-paced digital industry. Areas of Expertise:• Affiliate Marketing • Strategy Lead• Analytics • Lead Generation • TV/Radio/Print CampaignsProfessional Skills:• Account Management & Business Development • Problem-Solving & Decision-Making• Analytical & Creative Thinker: Always thinking outside of the box• Strong Communication Skills • MultitaskingCertifications:• Data & Analytics • Email Marketing
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Director Of Affiliate MarketingGen3 Marketing Jul 2021 - PresentBlue Bell, Pa, Us -
Director Of Affiliate MarketingAffiliatemanager.Com Jul 2021 - PresentOrlando, Florida, Us -
Strategy LeadAffiliatemanager.Com Oct 2016 - Feb 2023Orlando, Florida, UsThe Strategy Lead is responsible for strategy development and documentation across various scenarios. Meet internally with CEO, Sr, Director and SAMs to understand common themes where our programs are falling short of client expectations. Create checklists providing recommendations to explore existing clients are ‘in jeopardy’’ as well as strategy for newly-launched clients Create a quarterly template to externally present strategy and goals to clients Provide updates to internal teams at least quarterly on role and accomplishments Suggest other initiatives to enable AffMgr to be thought leaders in properly representing both merchants and publishers Partake in RFP's and client pitches
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Senior Strategic Account ManagerAffiliatemanager.Com Jun 2020 - Jun 2021Orlando, Florida, Us
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Strategic Account Manager (Ecommerce)Affiliatemanager.Com May 2014 - Jun 2020Orlando, Florida, Us In charge of managing a team to grow Affiliate marketing revenuefor our clients YoY Form partnerships between eCommerce Advertisers and affiliates(content, coupon, loyalty, rewards, influencers) Analyze reports and analytics data, update recruitment strategiesbased on findings Hold bi-monthly performance and strategy calls with clients Set quarterly goals and report results to Senior Director and CEO
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Senior Affiliate Account ManagerAdscend Media Llc Sep 2010 - Jun 2013Austin, Texas, Us Manage approximately 7,000 publishers, assisting in all theironline initiatives. Keep publishers informed on latest online trends and how theycan successfully monetize their sites in an effort to increasenetwork revenue. Manage projects from conceptualization through completion.Assist Marketing Manager with company marketing plans. Admin of Facebook page and network forum -
Account ManagerLinkshare Corporation Jan 2008 - Apr 2009San Mateo, Ca, Us Built strong mutually beneficial relationships with both advertisers and affiliates. Managed online affiliate marketing campaigns for approximately 40 advertisers resulting in an increased customer base. Increased brand awareness by strategizing and optimizing online initiatives. Conducted outreach and performed site audits on order to recruit affiliates into Lead Advantage network, in turn increased network revenue. Prepared marketing communications and distributed to affiliates in order to increase online traffic and assist in placement within search campaigns. Ensured affiliate satisfaction by approving commissions in a prompt and timely manner. Diminished online fraudulent activity by closely monitoring campaigns and tracking performance. -
Senior Account ExecutiveThe Bravo Group Aug 2007 - Jan 2008New York, New York, Us Served as agency point person on client work. Led creative development from conception through final production, ensuring that all internal departments were up to date and executions met client expectations and brands strategy. Managed Assistant Account Executives, providing guidance and learning to increase brand awareness and resulting in increased work production. Responsible for budgets of 9 brands on agency roster, ensured productions stayed within budget by finding efficiencies and helping the client save money. Participated in the evolution of various brands by providing input and strategic guidance. Kept track of sales data and provided client with quarterly reports. Assisted Brand Manager in development of long term strategic goals for yearly Business plans ensuring that budgets were available for the Hispanic market. -
Account ExecutiveThe Bravo Group Nov 2004 - Aug 2007New York, New York, Us Communicated day-to-day project progress reports from conceptualization through completion to clients in a constant and timely manner. Developed competitive reviews, strategic and creative briefs, conference reports and status reports. Increased agency client count by Collaborating in research and development of new business pitches, working in conjunction with the Strategic Planning and Media departments. Pioneered and launched first Hispanic websites for various Wyeth brands.
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Assistant Account ExecutiveThe Bravo Group Aug 2003 - Nov 2004New York, New York, Us Planned and organized traffic flow and prepared instructions for TV and radio networks. Examined and critiqued competitive advertising and prepared strategic recommendations to be presented to the client as an Agency P.O.V. Collaborated in brainstorming sessions and strategic discussions for all projects. Maintained updated budget reports for all projects.
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Administrative AssistantThe Bravo Group Jul 2002 - Aug 2003New York, New York, Us Supported 2 Acount Teams in administrative duties; included but not limited to filing, faxing, reviewing documents, putting memos together, managing calendars and setting up meetings.
Mayrena Tavarez Skills
Mayrena Tavarez Education Details
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University Of PhoenixMasters In Business Administration -
Baruch CollegeMarketing
Frequently Asked Questions about Mayrena Tavarez
What company does Mayrena Tavarez work for?
Mayrena Tavarez works for Gen3 Marketing
What is Mayrena Tavarez's role at the current company?
Mayrena Tavarez's current role is Director of Affiliate Marketing.
What is Mayrena Tavarez's email address?
Mayrena Tavarez's email address is ma****@****ger.com
What schools did Mayrena Tavarez attend?
Mayrena Tavarez attended University Of Phoenix, Baruch College.
What skills is Mayrena Tavarez known for?
Mayrena Tavarez has skills like Advertising, Online Advertising, Affiliate Marketing, Digital Marketing, Marketing Communications, Email Marketing, Interactive Marketing, Online Marketing, Marketing, Digital Strategy, Strategy, Lead Generation.
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