Designer
Current• Spearheaded user-centric design and development of financial technologies at KBank, leveraging research insights to validate product concepts, minimize project risks and costs, and enhance user experience through thoughtful design.• Enhanced user experience and interface design for KBank's flagship products, such as KPLUS, now adopted by over 20 million users.• Played a key role in user research for KhunThong, a LINE chatbot serving as a treasurer in private chat groups, which received the Reddot Design Award.• Contributed to KBank's "GO GREEN Together" initiative and Thailand's clean energy goals through UX research and design for projects such as PUNFAI by EGAT, an innovative app enabling P2P solar energy exchange, and WATT’S UP, an e-marketplace for EV bike rentals, attracting 6,000+ riders, reducing emissions and promoting sustainability.