We work with charities, non-profits, and small businesses to reach your marketing and fundraising goals in an inclusive, equitable, and accessible way.

- Work with Marketing Managers and various stakeholders to create multi-channel digital campaigns on social media platforms, Google AdWords, and Google Display Network- Optimize digital ads for increased conversions, clicks, and impressions while remaining within or below budget- Implemented Marketing Cloud, and project-managed the roll out of Email Studio and Ad Studio in partnership with internal stakeholders and implementation partners- Create email campaigns, email journeys, and email automations using dynamic content, audience targeting, and A/B testing

- Increase open, click, and engagement rates on email marketing campaigns to over 10% industry standards through A/B testing, segmenting, QA testing, and optimization- Build SEM campaigns, continuously optimize, test, and strategize to maximize spend increasing engagement and conversion rates- Create, build, and continuously test multi-channel marketing campaigns on Facebook, Twitter, Instagram and email, as well as large and small scale print media.- Liaise with design, sales, operations and other departments to create effective and successful marketing campaigns based on test results and metrics analysis- Manage marketing and promotions budget, adjusting investments for maximum returns

- Increase brand awareness, engagement and conversions through digital ad campaigns.- Responsible for all aspects of e-newsletter composition, including custom design using Adobe Creative Suite, engaging copy-writing and custom layout using HTML and CSS coding. E-newsletters have lead to increased event attendance and awareness, increased sales, increased brand awareness and increased web and social media visits.- Design and maintain websites using web-based CMS and analyze visitors’ behaviour using Google Analytics. Websites have seen increased unique visitors and time spent on page.

- Responsible for all aspects of email strategy and composition, including custom design using Adobe Creative Suite, engaging copy-writing and custom layout using HTML and CSS coding. Emails have lead to increased event attendance and awareness, increased sales, increased brand awareness and increased web and social media visits.- Lead teams in identifying and implementing new technologies such as triggered emails, dynamic content, and A/B testing. Projects are continuously completed on or ahead of schedule under my direction.- Implement and manage the email calendar consisting of acquisition, retention, and philanthropic messages. Strategize message sends to ensure each call to action is maximized.

- Develop and implement both traditional and digital marketing strategies for theatre partners, leading to increased ticket sales and event attendance, as well as increased word of mouth, leading to new clients.- Create and implement policy and procedure for internal and external clients leading to a more effective workflow and increasing staff productivity by approximately 25%.- Create and implement partnership program, leading to increased brand loyalty and client retention, as well as increased exposure for the theatre.- Responsible for Al Green Theatre web redesign, resulting in strong brand consistency and brand relevance.

- Point person for company switch over to web-based business management software, MindBody Online. Effectively utilized data from the system to increase client base and client retention.- Create administrative and teaching staff schedules leading to maximum class and private instruction attendance.- Build personal relationships with high-end clients and determine their needs and desires. Implement popular suggestions, leading to a 97% client satisfaction rate.

- Organized and accounted for monetary funds through a well-maintained and specific budget- Scheduled a roster of volunteers for the various Over the Top events- Independently choreographed and produced a two-day dance show in order to help the festival expand into other areas of the arts and culture community in Toronto