May Tran Email & Phone Number

Sydney, Nsw, Au

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, Australia

Parent Poppin is a well-being space that helps new parents adjust to their new life. Our test concept space was based in Sydney Inner West.• Tested, learnt, and scaled a suite of products and services.• Grew the business in the challenging pandemic climate.

Sydney, Australia

Briometrix is a start-up providing fitness tracking and navigation technology for wheelchair users, helping wheelchair users take their fitness to the next level and assisting councils to create more inclusive cities.As a Marketing Advisor, I worked with Briometrix to: • Craft a single-minded, customer-centric proposition, moving from the product mindset into the customer mindset• Identify and prioritise the most effective media, partnerships and tactics, and creative ideas to engage and sell to early adopters• Review the lead capture process to ensure supporters and potential customers are appropriately segmented in the database.

Amsterdam Area, Netherlands; Sydney

• Collaborated with start-ups and scale-ups in Sydney and Amsterdam, building brand differentiation and customer growth strategies.• Training in Growth Hacking and Artificial Intelligence for Marketing - Growth Tribe, Amsterdam.

Sydney, Australia

• Managed marketing activities for a portfolio of products. Brands I worked with include NRMA Business Insurance, CGU, WFI and Bond and Credit.• Launched a new product.

Developed and executed marketing campaigns for a portfolio of business insurance products worth $350m, uplifted enquiries and sales for the portfolio.

London, United Kingdom

Managing advertising and promotional activities to acquire new customers, this role focused on delivering cost and new customer acquisition targets with the support of a direct report. Key tasks included:• Optimising the product line’s media and creative plans.• Monitoring and reporting acquisition performance.• Delivering a range of projects, including branding activities and business improvements.

Sydney, Australia

This role involved working in the newly created national communication position for an Australian Stock Exchange Top 100 company, managing over 50% of the marketing department budget and a web-based B2B customer loyalty program with nearly 2000 members. Key tasks included planning a new communication strategy and pitching the budget to the marketing manager and regional teams at the beginning of the financial year, assisting in the planning and execution of new product launches and ensuring that marketing campaigns are delivered on time and on budget.

Delivering marketing information to blue chip clients within the Fast Moving Consumer Goods (FMCG) industry, this role involved acting as a key point of contact for the clients, and building and maintaining the account relationship. Key tasks included database production and analysis, and providing relevant information for clients' advertising and promotion, category and range reviews.Main clients were Cantarella, Dairy Farmers and Colgate.

B Commerce/ B Science, Marketing, Psychology, Distinction In B Commerce

Activities and Societies: UNSW Marketing Society President, International Developmental Traineeship: Tsunami Volunteer Centre and 4Kali.

Lean Startup

Lean Startup Co. is co-founded by Eric Ries. In the three-day workshop, I learned about the Lean Startup Method and applied it to a live.

Human Centred Design

Three day of hands-on Human Centred Design Workshop including customer interviews and customer-centric design creation.

Digital Marketing Certificate

Advanced Grammar And Punctuation

Graphic Design & Portfolio Presentation