Mayuka Inaba Email & Phone Number

San Francisco Bay Area

Irep Inc. is an award-winning global digital marketing agency based in the San Francisco Bay Area. Our headquarters are in Tokyo and our network spans more than 20 countries.・ Directed full-funnel marketing projects for DoorDash's Japan launch and expansions – brand creative production, performance-based advertising, offline advertising, SEO, and product localization ・ Supervised creating quarterly integrated marketing plan, optimizing it weekly with key metrics analysis and improvement plans, and forecasting acquisition of new users for DoorDash Japan ・ Led market research then developed a go-to-market strategy for DoorDash's Japan launch

Greater New York City Area

Japanese and American tech and innovation incubator for entrepreneurs and innovatorsIF Conference themes: AI / Blockchain (2018), Design Innovation (2017), and Tech Startups (2016)・ Launched and directed the IF Conference (2016-2018), for connecting entrepreneurs and innovators to new business ideas and networks, held annually at the Microsoft Innovation Center and Japan Society ・ Developed partnerships and sponsorships with several corporations, including UNIQLO U.S.A. LLC and Delta Air Lines, Inc.

Greater New York City Area

・ Analyzed and strategized marketing plans to expand mobile commerce business in the U.S.・ Developed partnership programs to increase UNIQLO app members ・ Evaluated digital marketing activities, including display banners, affiliate programs, SEM, social media ads, and email newsletters, to enhance UNIQLO's customer experience

Greater New York City Area

Researching, consulting and conference organizing firm bridging the fashion & retail industry to technological innovation・Developed partners and sponsors for Innovation Summit July 2019

Greater New York City Area

・ Managed creative and marketing projects, including digital and print advertising graphics, websites, social media contents, promotional videos, product brochures, packages, event booth graphics, and store display for Canon U.S.A.・ Analyzed websites and its users to assess performances of marketing campaigns, contents, and products by Canon U.S.A. ・ Conducted marketing research and analyzed, strategized, and developed proposals for Canon U.S.A.

New York

・ Developed and oversaw 50th anniversary celebration for Toshiba America, Inc. at the Renaissance Times Square Hotel in 2015・ Engaged in the sponsorship development for The Lowline organization in 2015-2016・ Coordinated production of Panasonic’s CSR activity, “Kid Witness News” and Global Awards Ceremony in 2014・ Supported the on-site production of several types of events for: Microsoft Inc., The Lincoln Center Corporate Fund, The Fragrance Foundation, The Clinton Foundation, Keep a Child Alive Organization, The Webby Awards in 2014-16

Tokyo

・ Produced PR events including Veuve Cliquot product promotion event and WPP Olympic seminar in 2014.

New York

・ Produced a cultural fashion event with the Permanent Mission of Japan to the United Nations and Japanese non-profit organization "Be JAPON" in 2015・ Supported the production of runway show by TOKYO RUNWAY, Japan's most popular See Now Buy Now fashion event, at Mercedes-Benz Fashion Week New York FW 2015・ Produced the opening reception and promotion for Han Ahn Soon, a Japanese designer at the Seaport Studio – a store that curates and showcases a rotating selection of wares from emerging fashion designers in 2015

Tokyo

・ Managed digital advertising campaign for Forevermark diamond (De Beers Group) in 2014・ Directed PR, events, and advertising for L’OCCITANE JAPON in 2013-2014・ Analyzed, strategized, and executed digital advertising campaign and product launch events for Unilever’s AXE in 2012*Won bronze award in the Digital Division in Spikes Asia Advertising Festival 2012・ Produced Ben & Jerry’s Japan launch promotion including advertising, events, and social media campaign in 2012The promotion was so effective for the product's broadcast by mass media that its ad value was estimated at 1 billion yen (JPY). Product sales exceeded the company's goal by 100 percent. *Won bronze award in Entertainment Award Division in Adobe Air Context 2012

Tokyo

・ Produced, in collaboration with the Japan Tourism Agency, promotional events for Japanese snow resorts in France, Germany, China and Korea in 2010 and 2011・ Planned and Executed PR activities for Crocs shoes in 2009・ Coordinated the event for AIG Star Life Insurance as a sponsor of Ski Association at Vancouver Olympics in 2009・ Promoted a PR event for the world's first non-alcoholic beer, Kirin Free, of Kirin Beverage in 2009* Sales surpassed the company's goal by 250 percent. The product was among most popular products in Nikkei Marketing Journal's ranking in the first half of 2009・ Planned and Executed PR activities for Tokyo Game Show and Japan Game Award in 2008 and 2009.・ Operated the booth of The Japan International Contents Festival (CoFesta) to publicize game contents created by Japanese companies at a major international game show, Tokyo Game Show, in collaboration with the Ministry of Economy, Trade and Industry in 2008 and 2009

Ny, New York

New York

Master'S Degree, Global Fashion Management

Global Fashion Management Class of 2020 TOMODACHI-UNIQLO Fellowship (Full ride scholarship recipient).

The Master Of Professional Studies In Global Fashion Management Intensive Seminar

Paris: Historical and contemporary luxury industry and the creative process

The Master Of Professional Studies In Global Fashion Management Intensive Seminar

Hong Kong / Mainland China: Production and supply chain, local innovation, consumer demographics and demand

Career Advancement Courses, Building Brands With Purpose

Bachelor'S Degree, Information And Communication