Coordinated and analyzed customer engagement data to tailor social media engagement andobserved 15% boost in online engagement at consulting client, Lamb Fitness, making newtemplates, content calendar, and initiatives to enhance brand visibility and recognition

Pioneered new marketing strategy for consulting client, University of Michigan ROTC, implementing ideas such as tours and crafting Instagram feed to be consistent with brand image, creating more internship opportunities, and increasing Instagram followers by 10%

Managed all club apparel-related communications, reaching out to vendors such as Fresh Prints, Underground Printing, and more, about pricing and various designs, creating unique merchandise for club of 100+ members and enhancing social media presence by 23%Developed and executed targeted email campaigns for external communications committee increasing engagement by 30% from alumni and external partners, and strengthening club's network and resource pool for recruiting contacts and internships in marketing industry

Designed engaging content and innovative rush materials for Phi Beta Lambda’s fall recruitment and event promotion, utilizing multimedia platforms and digital marketing, enhancing PBL’s presence and engagement by successfully acquiring 17 new members

Led comprehensive new member semester for pledge class of 12 members, enhancing engagement through tailored organization and leadership development activities, resulting in 100% initiation rate and 20% increase in member retention in business world and industryExecuted team-building workshops and bonding events, increasing project efficiency by 15%, enhancing team collaboration, and successfully raising $1,000 for the Muscular Dystrophy Association through a self-coordinated fundraising initiative with events such as pie a brother

Strategized complex crises involving over 30 participants, representing dual perspectives in Russo-Japanese War, developed crisises and strategic response scenarios, enhanced delegate engagement, and contributed to notable increase in participant understanding of history

Organized 4-day high school conference with over 1,000 students and assisted Secretariat with administrative and official tasks such as participating in freshman Q&A panel, allowing students to learn more about college and 10 different paths possible for collegiate Model UNServed as rapporteur in JCC Angolan War committee, chairing and moderating interesting debate between 50 high schoolers, crafted specific feedback for many students, improved their public speaking etiquette, writing skills, and confidence with 70% success rate

Analyzed social media metrics to refine marketing strategies and optimize content for greater reach and engagement and collaborated with businesses to create cross-promotional campaigns, strengthening community ties and expanding Northville customer base by 10%Coordinated and launched seasonal product promotions such as holiday pastries and seasonal breads for special events such as Annual Northville Fair, attracting new local customers, enhancing overall revenue growth by increasing sales by 15% during peak summer monthsCreated strategic content across Instagram and Facebook, by developing comprehensive social media calendars and ensuring consistent and high-quality posts aligning with brand image, utilizing Adobe Creative Suite and Canva, increasing social media engagement by 30%

Completed over 1,000 registrations for 1700+ student organizations on campus for Festifall and Winterfest, serving as a liaison between clubs and university, working as front desk receptionist at campus collaboration center, and assisting organizations in reserving rooms on campus by utilizing various platforms such as MaizePages and IdeaHub

Facilitated new rebranding project through various platforms such as Michigan Daily and Instagram, helping over 30 students get involved in various student organizations such as recreational sports, business, and entrepreneurship clubs