Rewriting the narrative of an underdog Indian mobile brand in a market flooded by Chinese & MNC giants was my challenge.I choose to speak an honest story about reliability rather than what everyone else was talking- fancy camera & other featuresMade the reliability promise tangible by launching first of its kind - world’s first 30 day trial offer- 2 year warranty on handsets ( competition offers 1 year) The results : Post relaunching the brand Lava became the no 2 mobile brand in the country (by volume)Achieved Revenue Target for FY 17-18 in Q3 itself by launching the. 30% jump in revenueResponsible for:-P&L Accountability ,Brand Positioning & Health, Brand Activation, Budgeting, GTM Strategy, Digital Content & Research.

Being No 2 to Apple made us go hard at every possibility of shaking things up. In my tenure as the Integrated Client Services Director - Worked on integrated brand strategy and executed the first local campaigns for Galaxy Note 4 & Tab 3. - Launched Samsung Galaxy S4, S5, Note 3, Note 4, and Tab 3 - Built strong relationship with the Indian and Korean stakeholders and ensured account profitabilityResponsible for - Brand Strategy, Integration across ATL, Digital & Retail, Client Relationships, Revenue - Increasing FTE count, making local campaigns to grow client business in targeted segments.

I spent 5 years of my career on the second best cola brand in the country. That’s who we were as a brand- India’s second best cola. This is what the Cola market leader status was 1 . Thumbs Up ( a local brand bought over by Coca Cola company) 42% 2. Pepsi 34%3. Coke 22% That number one position never came by even after half a decade of writing incessant briefs, ideating for the longest hours with strategy and creative team.But what came by after trying everyday to be the No 1.-Pepsi became and remained the No 1 youth brand in the country. We understood the pulse of the youth like no one else. - Iconic campaigns like Oh yes Abhi, Yeh Hai Younistaan Meri Jaan became a part of culture. There was even a movie made called youngistaan ( a word made by us) - Awarded Pepsico Star awards thrice by the client - The Pepsi account remained the most revenue generating account in the agency

Co founded Level Media - a production company specializing in documentary and television program production Conceptualized and produced a popular TV debate show called “The Encounter”Produced documentaries on commission by leading TV channels