Mayumi Tatsuta

Mayumi Tatsuta Email and Phone Number

Executive Creative Director @ Obsidianworks
Los Angeles, CA, US
Mayumi Tatsuta's Location
Los Angeles, California, United States, United States
About Mayumi Tatsuta

With over 25 years of experience in the advertising industry, Mayumi has led the creative vision on projects that span across digital, social, e-comm, and traditional media. She is a culture-led, data-informed, and empathy-based thinker who has dusted off Fortune 500 brands and catapulted new ones at the most globally-respected agencies.Most recently at Cashmere, Mayumi spearheaded culture-centric integrated brand campaigns and disruptive social-first activations for brands including Dove, Liquid IV, Svedka, Facebook, SONY, and Taco Bell. She created an award-winning content series for Google TV and has successfully launched high-engagement-earning organic social channels for Google Play, Google Pay, and BlondMe (Henkel Schwarzkopf). Although she provides creative direction and supports client management, she isn't afraid to roll up her sleeves and be a hands-on art director when needed.Prior to Cashmere, Mayumi created award-winning global brand and digital-first work while serving as the creative lead on a wide range of global brands: Covergirl, Pantene and Herbal Essences, JP Morgan Chase, Marriott, XBox, Reebok, and J&J at agencies including Grey NY & London, McCann, Mcgarrybowen, Deutsch and Vaynermedia.Mayumi's work has earned her multiple industry awards including Cannes Lions, the One Show, Effies and has been applauded in AdAge, Adweek, Graphis, Muse by CLIO, and Shoot. She also has been a guest lecturer at NYU’s Steinhardt School for Communications.In her spare time, Mayumi produces horror short films, is writing a historical drama and a rom com script, and is working on launching a podcast titled “A to CEO” featuring BIPOC C-Suites sharing stories and advice in navigating the professional world.

Mayumi Tatsuta's Current Company Details
Obsidianworks

Obsidianworks

View
Executive Creative Director
Los Angeles, CA, US
Website:
obsidianworks.com
Employees:
24
Mayumi Tatsuta Work Experience Details
  • Obsidianworks
    Executive Creative Director
    Obsidianworks
    Los Angeles, Ca, Us
    View
  • Jellyfish
    Vice President Creative
    Jellyfish Jan 2024 - Present
    Los Angeles, California, United States
    View
  • Cashmere Agency
    Group Creative Director
    Cashmere Agency Feb 2021 - Jan 2024
    Los Angeles County, California, United States
    CLIENTS: Dove, Google, Liquid IV, Danone, Henkel Schwarzkopf, SONY, Taco Bell, Facebook, Svedka, Cantu, Ben & Jerry's.ROLE: • Managed 15+ multi-disciplinary group in crafting innovative and impactful, Gen-Z, Millennial, and BIPOC-focused creative, optimized for social media and digital marketing• Provided creative direction and conceptualization for: 360 campaigns, digital activations, high-volume content for paid/owned social media, branded content series, influencer/creator-led content, influencer toolkits, new business pitches• Led integrated brand campaigns, driving 20% brand awareness growth and 2B+ impressions for Unilever consumer packaged goods brands in one quarter• Launched high-engagement organic social channels surpassing follower benchmarks and earned +20% quarterly increase in engagement• Collaborated with C-suite to optimize production, creative offerings and business operations based on client needs and industry trends• Co-authored creative strategies fostering authentic brand resonance in cultural spheres• Partnered with Managing Director and Account Management team in growing client relationships
    View
  • Freelance
    Creative And Digital Strategy Consultant
    Freelance Sep 2020 - Feb 2021
    Los Angeles, California, United States
    Clients: Heretic Parfum, Codex Beauty LabsFocused on redesigning and optimizing e-comm sites for luxury beauty brands, building their email marketing, creating content for organic and paid social, guided SEO strategy for Google Ads, oversaw social strategy.
    View
  • Wonderful Agency
    Executive Creative Director
    Wonderful Agency Apr 2019 - Sep 2020
    Greater Los Angeles Area
    Clients: FIJI Water, Teleflora, JUSTIN Wines, JNSQ Wines, Landmark WinesRole: Leading a 15+ in-house integrated creative and maker group for The Wonderful Company. Responsible for all creative including brand campaigns, social content, DTC sites, eCRM, brand identity, influencer marketing, events and PR. Hired particularly to focus on elevating Wonderful Agency's digital-first thinking, to optimize creative for social and e-comm, and to inspire data-informed creative ideas.
    View
  • Vaynermedia
    Group Creative Director
    Vaynermedia Aug 2017 - Apr 2019
    Los Angeles & New York
    NY Clients: JP Morgan Chase, Johnson & Johnson. Creative lead on all social and digital creative across portfolio of JP Morgan Chase: corporate, consumer cards, home lending, business banking, and Chase Private Client. Mayumi managed a group of 20+ creatives while overseeing and ideating video content and social-first campaigns across Chase's owned and paid social channels, voice, and activation. Partnered with EVP/Account and SVP/Strategy to run all lines of business and build client relationship.LA Clients: Hulu, E!, J&J, Skyrocket Toys, Berkshire Hathaway Home Services, Toyota, Ole Smoky Moonshine, Facebook Consumer Marketing, Facebook Watch. Role: Creative lead of Vaynermedia LA across all clients. Partnered with Managing Director and SVPs and EP to lead the office. Managed creative development across brand campaigns, content development, and innovation.
    View
  • Grey Group
    Group Creative Director
    Grey Group Oct 2014 - Aug 2017
    Greater New York City Area
    Client: Herbal Essence, Pantene, Covergirl, ClairolCreative lead on Herbal Essences. Ideates and oversees all things digital from innovation-led products and activations, to content for integrated campaigns and always-on social, to sharing the latest in digital media, to shaping digital strategy. Highlights include:- "BeautyU" augmented reality makeup try-on app- 2017 Effie winner for Covergirl Katy Kat Collection, which included an interactive site, a GIF-erator, and custom branded Twitter emoji.- Herbal Essences Snapchat lens that garnered so much engagement that the cumulative time spent by users equates to 5.2 years- The integrated re-launch of Herbal Essences was so successful that it was the #1 performing P&G haircare brand during Q1 2017- Pantene interactive Station Domination in NYC. With its Insta-bait art, the campaign's earned media impressions reached 1.2 MM- Clairol "MyShade" augmented reality hair color try-on app
    View
  • Grey Group
    Group Creative Director, Grey London
    Grey Group Jan 2015 - Dec 2015
    London, United Kingdom
    Client: P&G Prestige Fragrances (Lacoste)Served as Digital GCD leading a turn around on the P&G Prestige Fragrances business with best-in-class digital-first work and helped re-structure the Fragrances team to think and work more digitally (from strategy to creative ideation to presentation to account management.)
    View
  • Mcgarrybowen
    Creative Director
    Mcgarrybowen May 2009 - Oct 2014
    New York, Ny
    Client: Marriott, P&G (Aussie Hair Products,) Reebok, Northrop Grumman, The Water Tank Project, Chevron New business wins: Aussie, Tassimo, Reebok (global,) Northrop Grumman (global) Creative highlights:- Aussie's viral video: "Shit Girls Say About Hair" which has collectively garnered over 30 million views.- AidAssist.com: Concepted and created a mobile web application created for first responders and aid centers during disaster recovery. Inspired by her volunteering efforts post-Sandy, Mayumi saw the need for a tool that allowed for real-time updating of needed items and volunteers and that could organize those efforts efficiently. - Reebok global campaign “The Sport of Fitness”- Chevron global campaign “We Agree”- Tweet For Relief: Residence Inn by Marriott and American Red Cross partnership that turns tweets into donations. http://www.rirelief.comSkills: - Provided thought leadership on and contributed to cross-disciplinary creative ideation and development of mobile and social media engagements, experiential units, TV/branded content, and websites, integrated campaigns. - Contributed to the development of digital strategies and briefs. - Oversaw user-experience designers and contributed hands-on wireframing and user flows.- Provided day to-day leadership across several lines of business. - Formed strong relationships with client. - Managed and mentored several creative teams. - Drove collaboration between offline and online creative teams, UXD and technology teams. - Led 4 new business pitches. All of which we won.
    View
  • Dentsu Mcgarrybowen
    Freelance Acd/Ad
    Dentsu Mcgarrybowen May 2009 - Aug 2009
    Clients: JP Morgan Asset Management, Chase Cards- Created online advertising campaign for Chase Cards' biggest launch that year, Blueprint. The work resulted in some of the highest engagement rates across any category.- Rebranded JP Morgan Asset Management with an online advertising and print campaign and landing page. Site traffic increased by 25% and organic search of "JP Morgan Funds" doubled versus the year before. Financial Advisors engaged with content on landing page 65% of the time, downloading tools and watching videos. http://staging.mcgarrybowen.com/2010p/- Concepted microsites and 360 campaigns for JP Morgan brand. Pitched the National Parks Organization.
    View
  • Publicis Modem
    Associate Creative Director
    Publicis Modem Jan 2009 - Feb 2010
    Clients: Cartier, LG, Citi, Sanofi-AventisSites and emails for Cartier's CRM program. Banners to launch LG's new luxe line of televisions. Designed sites and banners for Sanofi-Aventis. Redesigned Citi's rewards program website and emails. Produced Citi's first blog-oriented brand site: www.new.citi.com, which garnered Cannes Lions PR Lions Shortlist 2010.
    View
  • Publicis Modem
    Freelance Acd/Ad
    Publicis Modem Jan 2009 - May 2009
    Clients: Citi, Cartier, Sanofi-AventisDesigned microsites and banners for Sanofi-Aventis. Redesigned Citi's rewards program website and emails. Designed creative for Cartier's CRM program. Contributed on new business pitches (Renault, Applied Biosystems.)
    View
  • Bbdo New York
    Associate Creative Director
    Bbdo New York Sep 2007 - Dec 2008
    Client: CitiLed creative at Atmosphere BBDO's Citi’s multi-billion dollar e-Business group. Managed several creative teams and oversaw creative development (visual and copy) from concept to completion on HTML and Flash sites, landing pages, banner ads and emails. Developed budgets and schedules with Production and Account Management. Reviewed creative briefs to guarantee team had essential information. Interacted with client on regular basis. Created brand styleguide and template for all Citi emails and ensured best practices were followed. Worked on day-to-day client assignments in addition to overseeing creative teams.
    View
  • Pedone & Partners
    Associate Creative Director
    Pedone & Partners Oct 2005 - Sep 2007
    Clients: Sweet N' Low, Sugar In The Raw, Waldorf Astoria, Judith Ripka, UniqloManaged several design teams. Oversaw all of agency’s visual and design solutions. Solely designed across a variety of communications including print, collateral, TV, online and packaging/brand identity. Worked on a strategic level with Account Management to create brand platforms. Maintained client relationships. Played an integral role in new business pitches.
  • Digitas
    Senior Art Director
    Digitas Jan 2005 - Oct 2005
    Clients: Virgin Mobile, American ExpressProduced email marketing, site design, in-store collateral and direct mail.
    View
  • Deutsch
    Perma-Freelance Art Director
    Deutsch May 2002 - Jan 2005
    Worked on winning new business pitches, like Monster.com and Pier1. Created promotional, direct mail and collateral for clients including: Snapple, Novartis, Bank of America. Worked on print for Almay.
    View
  • Freelance
    Art Director
    Freelance Oct 2001 - Jan 2005
    Agencies: Deutsch, Grey, Margeotes Fertitta, Avrett Free & Ginsberg, Gotham, The Lord Group, Clinique, Wolf Group, QVC, Karlen Williams Graybill, Edelman, Ruder FinnAccounts included: Snapple, Pier1, Microsoft, Bank of America, CIT, Pantene, MaybellineProduced print ads, direct mail, B2B collateral, and TV spots.
  • Mccann Erickson
    Art Director
    Mccann Erickson Nov 1999 - Oct 2001
    Clients: Rolling Rock, Microsoft, Burger King, L'Oreal
    View
  • Della Femina Rothschild Jeary & Partners
    Art Director
    Della Femina Rothschild Jeary & Partners Dec 1998 - Nov 1999
    Clients: Coty, Casio G-Shock
    View
  • Balet & Albert
    Art Director
    Balet & Albert May 1997 - Dec 1998
    Clients: Warnaco, Shanghai Tang, Food & Wines From France, Cavit Wines
  • Publicis
    Junior Art Director
    Publicis Jan 1994 - May 1997
    Clients: Perrier, Lancome, Beringer Wines
    View

Frequently Asked Questions about Mayumi Tatsuta

What company does Mayumi Tatsuta work for?

Mayumi Tatsuta works for Obsidianworks

What is Mayumi Tatsuta's role at the current company?

Mayumi Tatsuta's current role is Executive Creative Director.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.