Mayumi Washizu Email & Phone Number

Markham, Ontario, Canada

Oakville, Ontario, Canada

• Engaged with diverse teams to understand business requirements and formulate analytics approaches through active listening• Ensured data accuracy, integrity, and quality through collecting and manipulating data from multiple sources for analytical processes using SQL• Created and maintained marketing dashboards using Looker and Power BI to measure KPIs across 18 business units and enable to self-serve reporting, resulting in a 30% time savings in the analysis process• Optimized and standardized reports, measurements and key metrics to measure effectiveness properly and present actionable insights efficiently• Maintained sustainable analytics dashboards and data ETL processes by investigating issues, identifying the root cause, and testing technical solutions promptly• Developed insightful reports by synthesizing patterns and illustrating trends to tell stories behind the data, and presented them to internal teams on both scheduled and ad hoc bases• Analyzed digital advertising performance metrics and identified areas of improvement that led to a 10% increase in conversion rates for Google Ads and a 30% increase in engagement rates for LinkedIn Ads•Analyzed website traffic through descriptive statistical analysis to deliver data-driven solutions, and advised on how to continuously improve performance, resulting in a 25% increase in website traffic• Conducted end-user training to streamline proficiency in utilizing reports and dashboards effectively• Collaborated with cross-functional teams to review personas and customer journeys with the aim of optimizing digital media budgets and performance through KPI tracking, account-based marketing, and multi-touch attribution• Analyzed A/B testing data across internal communication newsletters to optimize engagement• Designed and executed methodologies of gathering competitor intelligence through the use of software, websites and social media to identify the market trends and the unique capabilities and services

Greater Toronto Area, Canada

• Planned and coordinated webinars for prospective customers including creating the tactics and contents, giving a presentation as a presenter, and managing the leads and feedback following the event• Conducted qualitative and qualitative competitor research and analyzed a deep understanding of customer base and decision points for addressing the value for the customers• Reviewed and improved marketing strategies and content plans through identifying key target customers and understanding their needs in terms of customer success

Japan

• Created digital paid media performance reports using Excel on a daily and weekly basis for multiple clients across various platforms, and communicated trends and insights to the account management team• Executed digital paid campaigns for 10 clients, including Google Search and Display Ads, and improved campaign performance that exceeded their KPIs while managing budgets and costs• Developed comprehensive reporting manuals to streamline report creation processes, and trained new employees efficiently to ensure growth and success, resulting in a 20% reduction in report generation time without compromising accuracy

Greater Toronto Area, Canada

• Developed business opportunities by recruiting students through agencies, markets in Canada and overseas markets in Japan• Conducted marketing tests and consumer analysis, including focus groups and in-depth interviews, to identify potential markets and customer pain points with well-defined marketing strategy• Optimized school programs/events, promotional materials and campaigns through consumer analysis and competitive intelligence, leading to a 21% increase in overall sales • Enhanced and automated the data collection process through web scraping in Python to gain a better understanding of competitors’ marketing strategies in terms of the marketing mix

Greater Toronto Area, Canada

• Analyzed website traffic and social media data using Google Analytics and Excel• Conducted target keyword research to enhance SEO for organic search traffic and created keyword-rich content for social media using Google Search Console• Developed social media calendars and posts to keep customers well-engaged and communicated• Maintained the web pages of products with WordPress by selecting good pictures, writing proper captions based on the guideline and uploading them on the web pages

Japan

Worked for the largest property and casualty insurance company in Japan.• Assessed customer and agent needs as well as the market trends through analyzing sales data with Excel to develop key sales materials• Delivered consultations, presentations and training to improve overall sales of my agents by 25%• Developed and executed study groups for various agent segments bi-weekly across the team resulting in a 30% improvement in team sales and awards as one of the most innovative and collaborative teams in the company• Collaborated with head office, cross-functional teams, and agents to address underwriting and claim issues promptly and appropriately, ensuring high levels of customer satisfaction• Trained new employees to become self-reliant; etiquette, time management and communication with agents and clients

Graduate Certificate, International Business Management

Bachelor Of Arts - Ba, Communication And Media Studies