Planning, organization and execution of marketing campaigns for Acquisition and Retention through channels like Google, Facebook, Apple Search Ads and Programmatic Networks. Improve coverage at the cities or regions where Cornershop gives service, increasing efficiency and performance.

Growth planning for marketing channels depending on a product feed such as Google Shopping, Retargeting and Facebook DPA, translate business goals into actionable items through strategic planning and automated algorithms optimization. The main goal is to generate incremental efficiency by boosting NMV and user acquisition for Linio Group. (Mexico, Colombia, Peru and Chile)

Growth planning for Google Search Network, Retargeting and Affiliates channels through strategic planning increasing spends and coverage, improving efficiency and performance for Latam (Mexico, Colombia, Peru, Chile, Argentina and Ecuador). Improve and develop opportunities for Linio’ s site monetization through Google Ads Manager for Mexico, Colombia, Peru, Chile and Argentina to increase income.

Strategic planning to scale spends and performance of SEM through Search, Dynamic Search and Google Shopping campaigns for Latam.Scale and improve coverage, efficiency and performance of the White Labels search campaigns.Growth planning and implementation of DoubleClick for Publishers platform for Linio’s site monetization as a new income strategy in Mexico, Colombia, Peru, Chile and Argentina.

Strategic planning that improves coverage, efficiency and performance of Search, Dynamic Search and Google Shopping campaigns for Mexico, Colombia, Peru, Chile and ArgentinaAutomatic Channels CoordinatorDevelop and execute a performance optimization plan for the improvement of automatic emailing campaigns to increase NMV for CRM channel.

Improve coverage, efficiency and performance of the keyword campaigns for the Big Sales Days (Buen Fin, Black Friday, CyberMonday) for Mexico, Colombia, Peru, Chile and Argentina.Performance optimization of the search and dynamic search ads campaigns for Colombia, Peru, Panama and Mexico through the implementation of bid strategies from Google Ads Platform.

Encargada de la plataforma NPE - Network Performance Enforcement (Optimizador de ancho de banda basado en flujos)Mis responsabilidades consistían en presentar la plataforma NPE a clientes, desarrollar el plan de prueba de la plataforma de acuerdo a las necesidades del cliente, realizar la configuración, la implementarla y dar soporte a los clientes durante las pruebas, y crear el reporte de resultados al finalizar las pruebas en apoyo al área de ventas.