Mayur Katkar Email and Phone Number

Handled gastrointestinal portfolio (25 Cr) in Pharma division of German Remedies.Launched for the first time in India Hyocimax-S (Hyoscyamine Sulphate) an orally disintegrating antispasmodic The brand achieved more than 5 Cr. in span of 10 months. Regained 80% of base of preceding brand  Launched a unique doctor patient connect program for Chronic Pancreatitis engaging 50 top customers across the country.Highlights: Was rated as outstanding employee of the division for the year 2015-16

Marketing & Planning, Business Development, Brand Custodian for assigned brands, strategic brand planning for project cycle. Client servicing, resource allocation and internal as well as external customer relationship management for successful completion and time bound delivery of the project.Responsible for successful project handling for clients like:GSK | Cipla | Sun Pharma | Abbott | Merck Serono | DRL | IPCA | German Remedies (Zydus Cadila Healthcare) | GlenmarkExperience of projects like:• Brand Launches• Heritage Campaign• Communication Revamp• Differential Marketing• Market Research

Driving sales and marketing of higher antibiotics and managing key corporate accounts through medico-marketing and CRM activities, understanding market dynamics and proper customer profiling to understand the segmentation of key stake holders for product alignment. Understanding the purchase process, buying behavior, logistics and commercials to manage the inventory and successful achievement of budgets. ACCOUNTS HANDLEDP.D. Hinduja Hospital Mahim | Global Hospital Parel | Rajeha Hospital (Fortis Associate) Mahim | Wockhardt Hospitals Vashi | Terna Sahyadri Nerul |Highlights:• Was topper of the Critical Care Induction Program 2013-2014 • Developed Business to generate monthly sales of 2.5 lacs

Scientific selling of Cardio Metabolic Care medicines to doctors, conducting various medico-marketing activities and generating business for the company by covering wide and diverse areas of Navi Mumbai & Raigad district and catering to different specialties. Promoted a basket of Cardiac and OADs including two research products, Concor and Carbophage.CONCOR: Promoted Concor, an only brand of Bisoprolol in Metoprolol and Atenolol dominated market by increasing customer base, retention of the believers and regaining lost customers by means of scientific discussion, reinforcement of the communication for stronger brand recall, highlighting clinical superiority across indications.CARBOPHAGE: Customer acquisition and conversion by highlighting product differentials like innovators promise and technological difference and by extending differential service line, exclusive clinical data and CRM respectively.Highlights:• Achieved the presenter award in CM Care training program 2011-2012.• Achieved 130% of Sales target for 1st quarter in year 2012.• Three fold increment in base of Carbophage during the course of period.