Marketing Strategy & Business Development• Responsible for strategizing new marketing initiatives and managing projects to maximize revenue for UFO & its subsidiaries viz: UFO Framez, Caravan Talkies, Club Cinema, Max Cine Media (MCM)• Project Management – Responsible for various inter department cross functional project planning, analysis, launch, co-ordination and closures: o UFO Curtain Raisero Movie Distributiono Rural Marketing – Penetration of brands (HUL, Pepsi, Coca-cola, Patanjali, Dabur) into the rural market’so Go to market strategy• Responsible for market planning and analysis for a geographical expansion for UFO Framez business• Monthly/Quarterly and Yearly analytics and dashboard’s presentation to the higher management for areas of growth opportunities• Recruiting DSA’s (Direct Selling Agents) for the In-cinema AD Sales (Retail) and analyzing their performance for upskilling and cross skilling also training them to generate more business• Planning and executing various Marketing Zonal, Regional meetings and training’s need basis.Operations • Monitoring and analyzing advertisement playout. Following up for advertisement commitments• Vendor management and timely revenue collections• Key Accounts/Project Management• Credit Control• Commercial approvals basis market budget allocation• Responsible for theatrical installations and de-installations analysis• Reports and data analytics

• Reporting directly to VP- Sales & Distribution for all marketing, sales & distribution activities.• Responsible for Sales & Distribution, Marketing operations, Advertising operations & PR.• Responsible for commercials approvals based on market strategy from HOD’s & Management. • Operational Follow-up and Report Generation for Theatre Installation and De-Installations, Technical, Marketing Strategy Planning, Market Research, Competitor Analysis, Credit Control, Database management, Logistics, Theatre Advertising Schedule, Revenues and playback management.• Total co-ordination and support for In-cinema Advertising, Branding, Events & Marketing. • One point contact on behalf of VP-Sales & Distribution for other projects of company namely Club Cinemas, Caravan Talkies, UFO Curtain Raiser & UFO Framez.• Responsible for Planning & Implementation of Zonal Meet, General Managers Meet & Trainings in India & abroad.• Member of the Cafeteria Committee of the company, headed by our CFO.

Reporting directly to VP - Sales & Distribution. Operations support and coordination at HO for All India Regional Offices for Theatre Installations, Sales and Marketing, Movie Screening, Credit Control, Technical, Logistics, Advertisment schedules and utilization....

ITIL (Information Technology Infrastructure Library) – Incidence Management Profile• Working as a Specialist at Citibank’s Global Business Command Center for smooth functioning of the monetary operation.• The role of Specialist is handling Severity 1 and 2 Global issues relating to Trade Transactions Services and Security Funds Services.• High priority Service Ticket Escalation and Closure globally.• Coordinating with Citibank’s different divisions like Technology, Operations, Client Delivery, Product, Customer Support and Production teams on a Global platform to understand, investigate and resolve the issues.• Drafting and Sending communications to Senior Management for Severity 1 and 2 issues• Single point of contact between Senior Management and High Impacting Global operational Issues of Citibank

Client management:• IT Operations, Fault Ticket escalations and reports generation for Mail, laboratory software, website at client site i.e. MPCB’s Head Office at Sion, Mumbai and MPCB’s Central Laboratory at Mahape, Navi Mumbai.• Sales & Marketing of new software, licenses, up-selling and cross selling.Vendor Management:• Managing Vendors for Network Management, Hardware & Software Services. Keeping in track The Service Level Agreement, Accounts, Billing and Regular maintenance• Prime Vendors include MTNL, Tulip Telecom, Airtel, Ace brain Hardware Solution, Canon, HP India Pvt. Ltd., Epson, Thermo fisher, Perkin Elmer, Shimadzu, Hitachi

Out bound calls for dunning the debtors (Third Party - Bad Debts) for US Bad Debts Collections, under the NCO (National Credit Organization) norms.Explaining the importance of paying debts and closing to the debtors.Timely follow up with debtors and setting up payment options.