Hi , I am Mayur Arora, a Digital Marketing Analyst by profession and cinema lover at heart.Having more than 2 years of experience as a Digital Marketer. I am a post- graduate in Computer Applications and currently working as a Search Engine Marketing Analyst in one of the Digital Marketing Agency where I am majorly responsible for the1. Regular account optimization on different publishers for better performance and in order to meet the projected performance targets.2. Quarterly Projections and forecasting of the budgets and ROI.3. Structuring & launching Google and Bing campaigns in bulk for easy navigation and management.4. Day to day account maintenance including and not limited to Monitoring, SQR (for both new keyword and negative keywords) Manual bid adjustments, Account Restructure, Executing test, Collecting & Analyzing data, Competitor Analysis, Impression Share Analysis, Landing Pages Analysis.5. Utilize SA360 to optimize and manage different accounts across different search engines.6. Identifying client issues, queries and needs thereby suggesting appropriate solutions.7. Creating multiple daily, weekly and monthly reports for performance evaluation and seeking scope of improvement.Also, continuously trying to improve my skill set when it comes to Performance Marketing & Marketing Analytics.When I am not working I usually spend my free time playing cricket and watching good movies or stories. It won’t be wrong to say that these two things help me a lot in my tough times. I hope I get a chance to have a conversation with you on these two important parts of my life (cricket & movies) as well.Feel Free to say Hello at mayur.arora100@gmail.com