Managing the portfolio of 17 Cr/month GMVOnboarding new customers with full funnel strategy acrosschannels at 1Cr+ monthly budgetBNPL Marketing for Increasing the AOV and RepeatContent, Creatives and BrandingWebsite UI/UX implementation20% growth in the Repeat using Loyalty ProgramWhatsApp implementation as a revenue streamImproving the Search Engine Ranking-Technical + ContentSEO Improved by 200% in traffic and revenueAffiliate channel is growing by 30% every monthEmail marketing grown by 4X in last 6 monthsResponsible for Marketing scale and P&L

* Marketing KPIs setting and way forward to achieve them* Performance marketing at conversion front (App & Web)* Driving user engagement & retention* Alliances with organisations to bring down the marketing cost* Managing events with ET - In & Out * Marketing communication personalization for end-users* Managing marketing agencies for creatives and media* Offline and online activities planning* Marketing planning for new product launch* Launched a book on P2P Lending* Managing the book at Marketplaces* Co-ordination with the call center to improve the conversion* Direct the development and execution of marketing strategies on initiatives including product launches & sales collateral

* Marketing Metrics and P&L* Business pitches for digital marketing* Sales Enablement* End to end solution providing to customers* Helping brands to increase the digital presence* Campaign ideation and planning* Helping in sales pitch & requirement analysis* Cost negotiation and closure* Discussion with key stakeholders and query solving* Performance Marketing* Marketing Automation* Chat bots Ideation & integration* Digital Transformation & Innovation* Digital Media Planning & Buying* Customer Engagement Through Different Channels & Journey Building* Monitoring Financial Aspects of All Campaigns and Programs such as Budgets, Expenditures, Timelines & ROI* Website engagement & Optimization* Team Management

* Marketing planning, budgeting & revenue analysis.* Campaign management & planning.* Marketing Automation & Digital Initiatives* Social media marketing* Affiliate marketing* App marketing*Search engine marketing* GSP - Google Sponsored Promotions * PLA and search campaigns* Did sms marketing in past.* Ad Sales* Alliances campaigns management.* Certified growth hacker* Print campaign planning & idea sharing* Managed all email marketing campaigns from planning to inbox delivery.* Transforming Business strategies into complete revenue generating execution.* New Initiative of digital marketing - Festive Campaign Initiatives.* Web Engage - On-site customer engagement.* Helping in generating good revenue through Third Party Campaigns..* Issue solving on creatives/reputation aspects* Setting new policies* IP & domain reputation management.* Generating audience engagement and moving brand awareness into a new direction with aplomb.* Competitor research.* New design implementation (Websites Pages, Banners and E-mailers).* New marketing property launched* Campaign activation & monitoring.* Trained new trainees for digital marketing.* Protocols creations.* Lead generation.* Data analysis* Gift coupons case analysis* Database increment campaign planner.

* Handled Digital marketing (Email marketing expert).* Coordinating campaign activities on daily basis.* Organizing executing recording and reporting the campaign management and follow up with the sales.* Executing recording and documenting plans for the good execution and return on investment by the client.* Follow the best Practices of Email Marketing and Standards for the good deliverability of campaigns.* Handled SMS campaigns occasionally.* Data Management and segmentation according to the requirement of the project and execution.* Campaigns Activation Monitoring* QA on Mailers (Content/SL and HTML).* Analyzing the responses from the campaign and try to do some more HIT and TRY to bring good results.* Work Allocation and Team Management.* Co-ordination with Designers, Content and Co-ordinators.* Client Engagement and Issues Solving.* SPAM Issue Solving on creative/Reputation aspects.* QA and QC on creative’s.

* Person for coordinating campaign activities.* Client Engagement and Platform demo presentation.* Planning, executing, recording and reporting the campaign management and follow up.* Organizing executing recording and documenting plans for the good execution and return on investment by the client.* Trained new Trainee’s to bring them into flow in digital media* Made sure that all studies should follow the best Practices of Email Marketing and Standards.* E-Commerce and NGO client executions and protocols creation.* SPAM checking and issue solving.