beIN MEDIA GROUP broadcasts 60 channels across 5 continents within 40+ territories and in 7 different languages. beIN broadcasts over 7,500 hours of live programming monthly and employs over 3,500 staff globally.Key Responsibilities -- Managing and supporting communications and media relations across all the regional OpCo’s – London, Doha, Paris, Istanbul, Singapore, Miami and Sydney- Assisting MIRAMAX across film releases in beIN territories- Working closely with broadcast rights partners, including FIFA, UEFA, Premier League, LaLiga, Ligue 1, NBA, Formula 1, various tennis bodies and many, many more.- Supporting across partner organisations, events and businesses including Qatar Sports Investmentrun/supported – Paris Saint-Germain, Formula 1 Qatar Grand Prix, Premier Padel.Led beIN SPORTS communications around the FIFA World Cup Qatar 2022 – this included -- Crisis Communications and reputational work around beIN and TOD TV (beIN’s OTT Platform)- Positive promotion of our talent and coverage – including talent announcement, interviews,programming and broadcast ratings announcements. beIN talent included Kaka, Gary Neville, John Terry, David Villa, Arsene Wenger, Lianne Sanderson, Kaylyn Kyle, Jermaine Jones, Joe Cole and more.- Generating media coverage externally with our talent with other international broadcasters – this included the likes of ITV Sport, CNN, Fox Sports, Asian Game, TalkSport, Sky Sports, Sky News, Stats Perform, Mail Online, New York Times, RMC Sport, Marca- Assisted communications around beIN MEDIA GROUP’s World Cup VIP event – guests included government and state officials, talent, guests from the world of broadcast and football- Secured promotional opportunities for Premier Padel during the FIFA World Cup, with player interviews and activations promoting the fastest growing sport in the world.

Executing projects and tasks with the customer at the heart of the outcome. Promoting properties Sky Sports have the rights for including: Premier League, EFL, F1, England Cricket, Boxing, Golf’s majors and the Darts. This means working closely with governing bodies, British and international media as well as agencies to tell the story of Sky across linear, print and social media platforms.Key Results:- Led the Premier League 2020/21 season launch with innovative influencer and talent led digital/social driven campaigns. Digital campaign included Sky PL pundits humorously discussing their ‘teammates’: https://www.youtube.com/watch?v=eYghifX1fl4&t=74s.Furthermore, the supporting influencer campaign on Instagram to promote Sky Sports PL/NOWTV led to 3.98m impressions and 427.7k engagements making it a highly successful digital and social campaign.- Delivered the 2020 Festive Sport influencer campaign, showcasing the wide ranging content across the network, including: PL, EFL, SPFL, NFL, NBA, BBL, F1, Women’s US Open Golf and PDC Darts. Working with leading influencers the campaign delivered over 6.2m impressions, 326k engagements and 2.8m video views.- Led the F1 2020 start of season campaign. This included setting up the Sky Sports F1 ‘Pub Quiz’ event in Central London with invited guests including: national media, Sky Sports partners/stakeholders, F1 teams and drivers. I also drove media messaging, Sky Sports F1 talent media outreach and briefing.- Covid-19: Worked with governing bodies around ‘Project Restart’ to promote the re-start of sport in the UK. Worked on internal/external messaging on the pausing and later the resumption of sport. When events restarted, I led the talent media management and media promotional activities leading to positive Sky Sports messaging across print, linear and digital media platforms.

Leading public relations and communication activities across Asia, Australasia, UK & Ireland. Working with LaLiga’s Executives/Directors, Ambassadors, member clubs and partners/sponsors.Successful results achieved by press releases, comprehensive PR plans, on-ground support to teams, players/management, media outreach, utilising knowledge of countries/regions to select opportunities to grow. All this allows to deliver the right message to the right target audience. Results:- Grew overall LaLiga media coverage by 66% in India – A key market for the league. (Nov 2017 to Sept 2018)- Grew overall LaLiga media coverage by 79% in Indonesia – A key SEA market for the league. (Dec 2017 to Sept 2018)- Image management for LaLiga Offices in India & Singapore, regional Managing Directors, Regional Business Development Managers and LaLiga Ambassadors (Including: Steve McManaman, Gaizka Mendieta, Luis Garcia & Robert Pires).- Managed communication for the announcement of Facebook as LaLiga’s new broadcast partner in the Indian Subcontinent. A first of its kind agreement in an important territory for the league.- Proposed and executed LaLiga’s media showcase events around the FIFA World Cup 2018 and AFC Asian Cup 2019. Attracted over 60 media in Moscow and Dubai respectively giving the league global publicity.- Led PR for Girona FC’s week-long visit to Kerala, India. The first ever LaLiga team to play a match in the country, and only the second top European side to make the trip.- Worked with Valencia CF to create global media placement opportunities for interviews with their President Anil Murthy. The likes of BT Sport, FT & BBC Sport told the story of a successful club in the 00’s who nearly went bust only to recover nine years later and reach the UCL. - Overseen the messaging, briefing, media management and execution of LaLiga Ambassador promotional trips to cities including London, Jakarta, Surbaya, Mumbai, Delhi, Kolkata, Kuala Lumpur, Shanghai and Tokyo.

This role saw seen me present sport news and report on football, cricket, the 2016 Olympics and Formula 1 events across the globe, interviewing the likes of Max Verstappen, Nico Rosberg, Toto Wolff, Andy Murray, Brian Lara and Michael Johnson amongst many others. In this time I have also developed close relationships with many sports clubs, brands and governing bodies.The beIN SPORTS channels broadcast across the MENA region, Australia, South East Asia, France, Spain and North America to millions of viewers across four languages (Arabic, English, French & Spanish).

*Pre NewsCorp takeover the network was known as ESPN StarSports*Broadcasting to over 300 viewers across Asia, I regularly spoke to key global sports figures including then FIFA President Sepp Blatter and former UEFA President Michel Platini. I reported at competitions including the FIFA Club World Cup and worked across Premier League and LaLiga content.

Football Fever Podcast Broadcasting to thousands in Asia via ESPN-Star, Astro Supersport, iTunes & it very own standalone website. Discussing and debating all the top football action from across the globe with an Asia-Pacific perspective. Co-founder, producer and pundit working alongside well known names across Asia and a host of guests from the world of football including Robbie Fowler and Ajax coach Frank de Boer. AstroSuperSport (TV)- FourFourTwo EuroZone: Football analyst on Astro's flagship European football discussion/preview show, broadcasting to millions in Malaysia, Thailand and Brunei. - La Liga: Television pundit and website columnist on Astro's coverage of Spain's top division, covering the likes of Real Madrid and Barcelona.Football Commentary WorkOn fixtures from the AFC Champions League, J-League, Chinese Super League, Hyundai A-League and various international fixtures. This is through the World Sport Group.

My role included planning, staffing, account management, content gathering and working with other WSG offices. I led a team based in Singapore working across production and account management. In this role I worked closely with the Asian Football Confederation (AFC) comprising of the their President, Chief Executive and Commercial Team to ensure the brand was correctly represented. I also managed many key partner relationships including Emirates, Nikon, Samsung, and digital partners such as YouTube across activations and projects.Additionally I produced the flagship weekly Asian football magazine show Football Asia. The programme includes action from many of the regions top leagues and tournaments including the AFC Champions League, AFC Cup, J-League, Chinese Super League and Hyundai A-League as well as features and interviews from the stars of the Asian game as well as key governing body figures.Football Asia was shown in many territories globally including Sky Sports in the UK, ESPN-Star/ Al Jazeera in Asia & Middle East and Fox Soccer Channel in North America.Other sporting events covered for WSG include:- FIFA Club World Cup, Japan 2011 - Reporter/Producer working alongside SNTV (Sports News Television). Highlights include an exclusive interview with Santos star Neymar as well as speaking to Barcelona midfielder Cesc Fabregas.- FINA Swimming World Cup (Singapore) - Poolside Reporter for FINA's magazine television programme. Highlights include interviewing Chad Le Clos, Libby Trickett amongst many others.

My work at BBC Sport involves football match reporting for outlets such as BBC Radio 5 Live, Final Score on BBC One and the BBC Asian Network. Tournaments/Leagues covered include: Premier League, Football League, UEFA Champions League, FA Cup, League Cup, 2006 FIFA World Cup & UEFA Euro 2008. In addition I have also produced the BBC Asian Network's 'Kickin Off' programme, as well as conducting many interviews from the world of sport.

This role involved being pitch-side and roving reporter covering the UEFA Champions League and LaLiga for Ten Sports (Broadcasting across India, Pakistan, Sri Lanka and Bangladesh amongst other countries).Key matches covered include the 2011 UEFA Champions League Final (Barcelona v Manchester United) and the La Liga clash Barcelona v Real Madrid (5-0).In addition to this I have also arranged and conducted key interviews for Ten Sports including Luis Figo, Gianfranco Zola and Giovanni Van Bronkhorst.

Football commentator for various internet feeds as part of the companies rights portfolio. Matches commentated on include Football League, Internationals, Portuguese Cup, Polish League, Danish League, Belgian League and Copa Libertadores fixtures.

My work in the Spanish capital involves punditry on Real Madrid TV's flagship discussion programme Extra Time. The show features journalists from around the globe discussing and debating Real Madrid and LaLiga.I have also commentated on Real Madrid's first team fixtures as well as Castilla matches.