Mayuri Ingle Email and Phone Number

• Drove the market development agenda for a leading fabric conditioners brand in South Asia• Developed brand strategy plans to deliver category business growth based on market insights and competitive intelligence• Led product innovation projects with global and regional cross-functional teams to create and deliver successful product launches in the market• Developed Integrated Brand Communication strategies to drive brand salience & trials• Generated consumer insights to develop impactful and relevant marketing mixes for the region to drive product trials and conversion

• Led Karnataka sales area for Pureit which contributed to 10% of the national category turnover managing a team of 12 Sales Officers, 100+ executives and 24 distributors spanning General Trade, Modern Trade and Customer Service channels• Piloted a national lead management model to increase the customer speed of response and lead conversion rate • Successfully led new product launches in the area to achieve distribution & assortment targets • Liaised with the trade marketing and channel teams to create and effectively deploy micro-marketing plans for the area to boost sales• Coordinated with the supporting commercial, logistics and demand planning teams to enable seamless service delivery and a competitive ROI for customers

• Worked on projects across sales management, brand management and trade marketing in diverse geographies as part of Unilever Future Leaders’ Program

• Evaluated the feasibility of Haats (weekly village markets) as a marketing channel for FMCG brands • Developed a model to evaluate the effectiveness of Non-Free Commercial Time (non-FCT) placements