I love playing with ideas that are rooted in trial, in experience and take great pride in curating unique voices for new-age D2C brands that have a story to tell. I am currently heading growth and strategy for an ethical & direct farm-to-plate brand in India. I have led Marketing and Content for some exciting brands like Tea Trunk, Vahdam, Fearless Tea etc. I find it humbling to learn how to continuously expand my repertoire. Having started with content, brand ideation and research, I am now also skilled in performance marketing, revenue management, online marketing, social media, PR management and social initiatives after putting in a few years of work that translated into either wins or some valuable failures. With a total experience of more than 13+ years now, I can tell you that I love marketing. I love the messiness of this game, the grit and teeth that one cannot escape from, the failures, the lessons, and the wins as well. But above all, how it's all fleeting and needs you to adapt like a flick of a switch. Outside of work, you can find me reading incredible translated works by Indian authors, creating community for queer and trans folks and tending to my balcony garden that has taught me some of the most gentle lessons in life.