Mayuri Pitale Email and Phone Number
India Market-entry & a Start-Up specialist. Leader in Business Development & Marketing, with over two decades’ experience & a proven track record of building sustainable business from a non-existent base. Driving multi-million-dollar revenue & building global brands in India by optimizing resources, developing strategic business partnerships & delivering impact & sustenance driven solutionsCore competencies include working with global teams while leading Indian teams, establishing strategic partnerships, excellent influencing skills at all levels, team building, strategic direction & execution, operational excellence, managing complexity in a fast-paced environment & strong ability to analyze & solve problems- Founded Mandala-India, an independent consulting practice and secured best-in-class partnerships with global brands like reMarkable, MLB & more as India Market Entry & Growth Consultant that delivered a healthy US$ six figure consulting revenue for Mandala-India in year 1 of operations- Hyperice: Country Head, Director of Business Development & Marketing laid the foundation for Hyperice's business in India. Built & executed a successful GTM plan, built brand awareness through strategic partnerships including with Virat Kohli & experiential marketing at gyms, marathons and other sport events to deliver multi-million $ business from a non-existent base- GoPro: Country Manager & Head of Marketing, as the first employee of GoPro in India, helped setup the foundation of business for GoPro in India across functions & scaled it up to exceed company's ambitious growth plans (Revenue of $25 Million & brand awareness from sub 3% to over 50% in 3 years)- WWE: Director – Consumer Products, as the second hire for WWE's India office, I spear-headed the brand licensing efforts of WWE in the Indian sub-continent & delivered multi-million $ business for WWE licensed consumer products with the multi-generational target audience in the region- Extend Brands: Co-founded India's First Brand Licensing Agency & delivered multi-million $ royalty revenue from the licensed goods & services through representations of global brands from Endemol, SEGA, King Features Syndicate, American Greetings & more- Viacom18/MTV Networks India Pvt Ltd: As Consumer Products lead, managed brand extensions & growth of the licensed consumer products portfolio for MTV, Nickelodeon & Vh1. Delivered multi-million $ revenue where some of the partnerships went on to be global success eg the co-branded MTV Citibank Credit CardsOther : Medallist at State Level Swimming Championships
Mandala-India
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Founder & CeoMandala-India Mar 2023 - PresentMumbai, Maharashtra, IndiaIndia Market Entry & Growth Consultant helping global clients achieve their business objectives in India. Brands Represented (Turnkey Projects): 1) reMarkable, paper tablet 2) MLB, Major League Baseballo GTM planning and execution for Market Entry & Growtho Business Development & Sales Planning to meet client’s business objectives in India o Marketing strategy & solutions to help build awareness & create demandLeading with Experience & Expertise: Mayuri is a thought leader with over two decades of experience and a successful track record in leading the launch and growth of eminent global brands in India. With a passion for entrepreneurship, a deep understanding of the Indian market and a well-established network, she is committed to providing customized solutions that help businesses navigate the complexities of doing business in India and unlock their full potential. Her extensive experience and expertise can guide your strategy, structure, and strategic partnerships to help you achieve your business objectives in India.Partner with Us to Navigate and Succeed in the Indian Market.
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Director Of Business Development & Marketing At Hyperice (Country Head - India)Hyperice, Inc. Jun 2021 - Feb 2023Mumbai, Maharashtra, IndiaLaunched Hyperice in India with Virat Kohli as India's first athlete investor • Distribution/Retail: Appointed channel specific distributors and sub-distributors to cater to unique business verticals such as CE Retail, Sports and Fitness. Ranged Hyperice products with over 170 doors/accounts including hyperice.in, Croma, Reliance Digital, Amazon, Flipkart, Cult.fit, Golds Gyms, UFC Gyms, Total Sports, and more. • Strategic partnerships: Expanded the total addressable market through 25+ strategic partnerships (across fitness, sports, lifestyle, helathcare, spa and hospitality); Top 5 Highlights - Cult.fit, Procam, Adani Sportsline, Red-Bull, Harley Davidson and more • Events/activations: Planned and executed 48 events with over 200,000 total participants. Top 10 highlights: Hyperice Recovery Zone at Tata Mumbai Marathon, Vedanta Delhi Half Marathon, Kolkata Marathon, Adani Ahmedabad Marathon, Rider Mania by Royal Enfield, H.O.G Rallies with Harley Davidson, Ironman 70.3 Goa, Redbull Sporting Events, IHFF (Mumbai and Delhi), BMW Golf Tournamant and more • PR: listicles, reviews, and awards - Position Hyperice as the hottest wellness gadget - delivered nearly 350 stories with a total reach of over 1.8 billion• Social: Built an advocacy and affiliate program with 30+ advocates, athletes and bollywood celebrities with a cumulative reach of over 34 million on Instagram alone (excluding Virat Kohli)• Set up a strong foundation for Hyperice India business to thrive in years to come -
Head Of Marketing, IndiaGopro Apr 2018 - Jun 2021IndiaWorked with GoPro’s global marketing function to plan and execute localized marketing initiatives that include building the marketing strategy, digital & social media campaigns, building strategic alliances, advertising, events & activations.• Retail and Media launch for HERO5 Black, HERO, HERO6 Black, HERO7 Black, HERO8 Black, HERO9 Black, Fusion and Max by planning visibility campaigns with key retailers + ATL campaigns (OOH, Digital and Print)• Created strong demand for GoPro in India by improving brand relevancy & expanding TAM by addressing the - travellers, lifestyle customers, casual content creators along with athletes, gear heads• Built brand awareness for GoPro in India from sub 5% to over 50% by educating audience on locally relevant use cases• Strategic media partnerships: Top 3 highlights include; Bollywood Movie Collaboration: Malang, Zoom TV: GoPro Travel Challenge with 60+ Bollywood celebrities and Discovery Channel "Keep Exploring with GoPro" • Lifestyle Marketing: Roped in KOL - celebrities, athletes, influencers with a cumulative following of 18M followers• Events & activations: Sunburn, Vh1 Supersonic, Sula Fest, India Bike Week, Covelong Surf Festival, Malabar River Festival, Workshops with Book My Show & more• Branded Content: Activated relevant online communities through branded content initiatives with Conde Nast Traveller, Vogue, GQ, FilterCopy, WeddingSutra, LBB, ttt, lonely planet, MX Player, Sony BBC Earth, etc• Brand Partnerships: Delivered multiple co-branded campaigns through brand partnerships with Royal Enfield, Triumph, Harley Davidson, Ducati, Mahindra Thar, RedBull & Thrillophilia• Supported the launch of GoPro India’s social media handles & delivered organic follower growth of over 650k in 4 years; as GoPro’s strongest & most engaged international social channel • Local Content: build a strong GoPro community on social media with a pipeline for original content + UGC through the GoPro advocacy program & GoPro Awards -
Country Business ManagerGopro Feb 2017 - Jun 2021Mumbai, Maharashtra, India• Launched GoPro’s India business across multiple functions and established foundation for a long-term sustainable business and contributed to the company’s ambitious growth plans • Lead account management and joint business planning/execution with distributor that resulted in strong retail footprint of 500+ GoPro doors • Build Brand awareness for GoPro by positioning GoPro as a must have Travel and Lifestyle accessory • Educate local audience on locally relevant use-cases while promoting GoPro Awards to drive UGC from India• Executed strong visibility campaigns (ATL/BTL) with key online retailers (Amazon, Flipkart), LFR (Croma, Reliance Digital) and Photo specialist stores• Supported Brand Marketing, Channel Marketing and Retail Marketing efforts, Content marketing, local social media handles and GoPro advocacy program• Developed and executed marketing tactics for new product launches, athlete activation, event marketing and social media campaigns • Collaborate with internal marketing partners on the development and delivery of locally relevant marketing assets as per India's content strategy• Manage PR/ social media agencies to deliver top notch storytelling to the market & develop local content pipeline• Assist in Building quarterly/annual marketing calendars & provide managing marketing budgets for region
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Director - Consumer ProductsWwe Jun 2012 - Jun 2016Mumbai Area, IndiaLaunched WWE licensed merchandise portfolio that spanned over a dozen categories; key partnerships include Mattel (toys & figurines), Topps India (trading cards), 2K Sports (WWE 2K Video Gaming title), Only Kids (Back-To-School), Proline (Apparel), Penguin (Publishing), WWE Home Videos (Excel Entertainment), and many promotional licensing deals with brands such as Parle Agro and moreResponsibilities include: • Formulate and execute WWE's India licensing strategy from almost non-extant base in the Indian sub-continent• Business Development - Launch WWE licensed consumer products portfolio for the multi-generational target audience and establish business under licensed promotions in India and Pakistan• Retail Marketing - Created strong retail partnerships with Hamleys, Crosswords, Landmark, Shoppers Stop, and many specialty retailers in India by delivering strong visibility and engagement for the brand at retail to increase retail sell-through• Support WWE Live Events in India through consumer activations, WWE Superstar/athlete meet & greets, event merchandise and fan experiences • Manage marketing plans for WWE Consumer Products in the Indian sub-continent• Manage the P&L for WWE's Consumer Products Business in the region -
Co-Founder & DirectorExtend Brands Dec 2007 - Jun 2012Mumbai Area, IndiaCo-founded India's First Brand Licensing Agency.Brands launched and managed for Licensing in India in partnership with King Features ( a unit of Hearst), Sega, American Greetings, Endemol, Paper Island and more Responsibilities include: • Manage Strategic Global Partnerships - Sign up with IP owners for representation as agent in the Indian sub-continent.• Processes - Set up internal process required for smooth functioning of the start up• Device and execute licensing programs for all IPs (brands/characters/artists) signed up• Business development - negotiate new licensees and launch new categories and push for higher product sell through at retail• Consultancy & Live Events - Launch new LOBs/verticals for the company to ensure scalability of the business• Licensee Management - monitor business activities like brand assurance, royalty reports, payments, promotions, retail development, etc• Liaise with the Accountants for taxations, filing returns, P&L, remittances, etc• Set up a team to work on Business Development and Retail Marketing to ensure that the company functions as a lean and a mean organization focused on delivering strong business to our partners -
Sr Manager - Licensing & MerchandisingZapak.Com (Reliance Adag) Jul 2007 - Dec 2007Mumbai Area, IndiaFormulate and implement Zapak.com’s licensing strategy in India. Helped pave way for launching gaming inspired collectibles and fan merchandise at retail through licensing for the casual gamers. Responsibilities include: • Device & execute the brand extension/licensing plan for Zapak• Set up the licensing department and trained a new team on managing the consumer products business• Ensure profitability of the Licensing & merchandising department -
Manager - Licensing & MerchandisingNickelodeon & Viacom Consumer Products, Mtv Networks India Pvt Ltd Jan 2004 - Jun 2007Mumbai Area, IndiaJoined MTV as a licensing executive and within three years grew as India licensing manager, heading up and managing MTV and VH1 consumer products in India and reporting directly to the regional head in Singapore.• Launched/managed licensed consumer products across multiple product categories through partnerships with local licensees/partners like Airtel (MTV Airtel Sim Cards), Citibank (MTV Citibank Credit Cards), Titan (MTV Fastrack Watches), Primus (MTV Apparel), TravelGuru (MTV Backpack - Adventure Holidays), Universal Music (MTV and VH1 music compilations), EMI Music (MTV and VH1 music compilations) and more • Devised & executed ATL and BTL marketing programs for all co-branded merchandise to create demand and aid sell-through • Partnerships initiated during this stint at Nickelodeon & Viacom Consumer Products, went on to be global success, like the co-branded MTV Citibank Credit CardsResponsibilities include: • Brand custodianship for the country’s #1 youth music channel MTV and VH1 for the launch of various brand extensions in India• To drive and monitor top line growth for the existing consumer products businesses• New Business Development - Identify new avenues for growth by way of brand extensions in to the right product categories• Ensure successful new product launches • Devise & execute ATL and BTL marketing programs for all co-branded merchandise launched• Manage the relationships with the licensees & retailers for best in class retail visibility • Strengthen overall product proposition & maximize revenue earnings through retail sell through of consumer products• Responsible for managing and growing the licensed consumer products business for MTV and Vh1 in India• Managed New Business Development - Identified new avenues for growth by way of brand extensions and ensured successful new product launches at retail -
Executive - MarketingTata Group 2003 - 2004Responsibilities include: • Devise and Execute Marketing Plan - PETFAM (acronym for Payroll and Employee Trust Fund Administration and Management) and Payroll Outsourcing Services (B2B)• Trade launch of the new outsourcing portfolio by Tata at the World HR conference• Product Sales with clients such as PNB, Mindshare, MTV, Pidilite Industries and more
Frequently Asked Questions about Mayuri Pitale
What company does Mayuri Pitale work for?
Mayuri Pitale works for Mandala-India
What is Mayuri Pitale's role at the current company?
Mayuri Pitale's current role is India Market Entry & Growth Consultant (reMarkable, MLB) I Ex GoPro, Hyperice, WWE, MTV/Viacom I Leader in Business Development & Marketing.
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