Nicoleta M. Email & Phone Number

Bucureşti, România

Bucureşti, Bucureşti, România

- Marketo administration for Cognizant Netcentric, internal role;- Specification of marketing automation and personalization solution concepts using Adobe Campaign Classic;-Collecting, analyzing, and interpreting data using Adobe Analytics tools;-Providing insights and recommendations that inform marketing and website strategies;-Generating regular reports and dashboards that highlight key performance metrics and provide insights to stakeholders;-Staying up-to-date with industry trends and best practices to continuously improve digital experiences and drive business growth;- Deliver customer-centered user experiences that build and enhance brand and services using Adobe Campaign Classic;- Campaign migrations while providing end-to-end operational support for enterprise accounts on all types of campaigns;- Manage the lead scoring and lead nurturing campaigns end-to-end including email program, creatives, segmentation, content/messaging development, execution, and reporting;- Development of new email templates or email module(s) updates, inline with the creative briefs;- Documentation and Knowledge Base kept up to date on Jira / Confluence;- Knowledge of industry best practices related to nurturing, campaign design, inbound marketing, demand generation, or customer behavior,

Bucureşti, România

-Developing and executing social media strategies to meet marketing objectives;-Design PowerPoint layouts, logos, banners, roll-ups, prints, and other needed materials for ad-hoc campaigns and meetings using Adobe Photoshop, Illustrator, or InDesign; Creating Videos in Premiere Pro;-Analyzing social media performance using analytics tools to inform future strategy; -Conducting research and writing engaging copy;-Created and managed paid advertising campaigns on Facebook and Google, resulting in a significant increase in lead generation and customer acquisition;-Creating and curating engaging content for social media platforms (Facebook, Instagram, and Pinterest);-Analyzing data and staying up-to-date with trends;-Monitoring and managing online reputation and responding to negative feedback or comments;-Building and maintaining relationships with social media influencers and brand advocates;-Planning and executing social media contests, giveaways, and other promotional activities to increase engagement and reach.

Master Degree - Social Media & Marketing Online, Marketing

Erasmus, Information - Communication, Bachelor

Activities and Societies: -Gestion de la Photographie Numerique -Culture graphique et image numerique -Histoire et semiotique de la BD.

Bachelor Degree - Comunication And Public Relations, Advertising