Alejandro Zamora Email & Phone Number

Mexico

Commercialization of global solutions for the Gas Services Industry.

Mexico City, Mexico

• Co-owned and managed Olmeca brand globally: brand identity, presence in key markets and festivals, best practices, POSM and KPIs.
• Developed and delivered tailored brand guidelines and toolkits to multiple markets, meeting specific needs and objectives.
• Spearheaded Olmeca's Sustainability & Responsibility (S&R) strategy, driving initiatives that aligned with the brand's values and goals.
• Demonstrated strong financial acumen as the owner of a 1M euro annual budget, consistently planning and effectively managing funds.
• Planned and coordinated launch of new SKU, engaging key stakeholders in the USA and Mexico.

Mexico City

• Successfully launched a +500k USD limited edition of Marlboro, resulting in a +1% share of market (SoM) for PMM's top SKU.
• Developed comprehensive marketing strategies for various campaigns, managing an $800k USD annual budget across POS materials, trade programs, BTL activations, multimedia production, and digital touchpoints.
• Gained deep consumer and market insights through regular field visits, effective FSF communication, and conducting focus groups.
• Led and coordinated cross-functional teams, collaborating with internal and external stakeholders to achieve project goals.
• Use of Nielsen and internal reports to analyze key metrics such as SoM, volume, distribution, and drop size.
• Developed and executed impactful sustainability and responsibility campaigns.

Mexico City Area, Mexico

• Co-operated a 50k USD/month trade program, boosting sales volume by up to 10% in activated clients and up to 20% when switched to online activation.
• Implemented online trade activation pilots via Salesforce, and co-created strategy for national roll-out impacting +20k POS/users.
• Analyzed sell-out/SoM performance and trade program impact, guiding future commercial investments.
• Developed cost-effective trade programs with attractive rewards, achieving a 20% distribution increase.

Mexico City Area, Mexico

• Selected over +4,000 candidates amongst Mexico City top universities, I developed a commercial strategy for new leads and referrals.
• Omnichannel strategy development, ranging from retail ecosystem to e-commerce.
• In and cross-market cooperation, resulting in the implementation of my strategy in other market.

Bachelor Of Science (B.S.), Mechatronics Engineering

Artificial Intelligence

Exchange semester.

Commercial Strategy

Marketing