Alejandro Zamora Email & Phone Number

Mexico

Commercialization of global solutions for the Gas Services Industry.

Mexico City, Mexico

• Co-owned and managed Olmeca brand globally: brand identity, presence in key markets and festivals, best practices, POSM and KPIs.• Developed and delivered tailored brand guidelines and toolkits to multiple markets, meeting specific needs and objectives.• Spearheaded Olmeca's Sustainability & Responsibility (S&R) strategy, driving initiatives that aligned with the brand's values and goals.• Demonstrated strong financial acumen as the owner of a 1M euro annual budget, consistently planning and effectively managing funds.• Planned and coordinated launch of new SKU, engaging key stakeholders in the USA and Mexico.

Mexico City

• Successfully launched a +500k USD limited edition of Marlboro, resulting in a +1% share of market (SoM) for PMM's top SKU.• Developed comprehensive marketing strategies for various campaigns, managing an $800k USD annual budget across POS materials, trade programs, BTL activations, multimedia production, and digital touchpoints.• Gained deep consumer and market insights through regular field visits, effective FSF communication, and conducting focus groups.• Led and coordinated cross-functional teams, collaborating with internal and external stakeholders to achieve project goals.• Use of Nielsen and internal reports to analyze key metrics such as SoM, volume, distribution, and drop size.• Developed and executed impactful sustainability and responsibility campaigns.

Mexico City Area, Mexico

• Co-operated a 50k USD/month trade program, boosting sales volume by up to 10% in activated clients and up to 20% when switched to online activation.• Implemented online trade activation pilots via Salesforce, and co-created strategy for national roll-out impacting +20k POS/users.• Analyzed sell-out/SoM performance and trade program impact, guiding future commercial investments.• Developed cost-effective trade programs with attractive rewards, achieving a 20% distribution increase.

Mexico City Area, Mexico

• Selected over +4,000 candidates amongst Mexico City top universities, I developed a commercial strategy for new leads and referrals.• Omnichannel strategy development, ranging from retail ecosystem to e-commerce.• In and cross-market cooperation, resulting in the implementation of my strategy in other market.

Bachelor Of Science (B.S.), Mechatronics Engineering

Artificial Intelligence

Exchange semester.

Commercial Strategy

Marketing