Alejandro Zapata Email & Phone Number

Peru

Lima, Lima, Perú

Lima, Perú

Commercial management of client portfolio, Supervision of multidisciplinary commercial team. Sales and prospecting Corporate channel, B2B from different fields, opening new markets. Leading the commercial strategy of the graphic and industrial division and controlling the team of internal and external sales executives, generating new commercial alliances.

Lima, Perú

Commercial management of client portfolio, Supervision of multidisciplinary commercial team. Sale and prospecting with companies from different fields, opening new markets. Leading the commercial strategy of the graphic and industrial division and controlling the team of internal and external sales executives, generating new commercial alliances with.

Lima, Perú

Lead and control a team of sales executives, in the graphic line. Developing current and potential clients. Comply with the assigned sales quota. Attend and manage sales by digital means (website, mail, telesales).

Lima Province, Peru

• Responsible for providing advice to different projects of entrepreneurship and small businesses in its different stages.
• Development and implementation of business models, strategic and tactical plans customized by each enterprise or small business.
• Responsible for developing, supporting and monitoring sales of clients working together with them and serving as a mentor.
• In charge of prospecting and attracting new clients nationally and internationally.
• Development of courses and dictation of workshops for entrepreneurs and SMEs.
• Management of Kpi's and Deliverables for each client on a regular basis.

Gaspar, Santa Catarina

• Prospecting with new clients in different countries.
• Responsible for the opening of new markets in the Latin America Region.
• Contact with clients, face-to-face visits and participation in international fairs.
• Manage the international commercial area, in charge of the commercial multidisciplinary team, ensuring compliance with the monthly goals in each country, enhancing the new products and existing products.
• Define commercial strategies for each commercial channel in each international market.
• Coordinate the support actions of the marketing area in order to achieve the objectives set.

Gaspar, Santa Catarina

• Responsible for the opening of new markets in the Latin America Region.
• Coordination for the correct development of exports.
• Contact with clients, in-person visits and participation in international fairs.

Lima Province, Peru

- Responsible for leading the clothing category, proposing to the General Management, the Sales and Marketing Plan, managing the sales forecast and marketing budget, managing the short, medium and long term commercial strategies.- Development of pipeline strategies for new products and launch for different commercial channels, achieving increased billing.

Lima Province, Peru

• Management and management of all products in the Americas Region: Peru, Colombia, Bolivia, Ecuador, Mexico, Venezuela, opening new markets such as Chile, Nicaragua, Argentina, Panama, Paraguay and Uruguay
• Conduct market research and thus evaluate the income and development of new products.
• Development of new products for the 4 product categories, with local and regional suppliers. Develop families of products and sub categories.
• Develop and control the product budget of the regional area.
• Develop launch and marketing plans for all categories of products imported from China and maquilas in all countries in the region.
• Control and optimize the margins and expenses in the different categories of products.

Lima Province, Peru

• Positioning of the projects in their areas of influence.
• Analyze the competition to refine the marketing strategies.
• Establish cash flow according to the logistics of individual projects.
• Media Management.

Lima Province, Peru

• Analyze the market and the competition to establish marketing ATL and BTL strategies.
• Establish projections and monthly sales goals by product.
• Optimize the margins for each presentation, in conjunction with the product managers.
• Develop and control the marketing budget, a total of 6.5 million Peruvian sols annually.
• Manipulate the publicity to generate increased brand value.
• Development of new products for all categories, thus improving the commercial offer.

Lima Province, Peru

• In charge of 16 vendors, 35 promoters and more than 1000 customers at a national level.
• Responsible for the analysis of all the commercial areas of Lima and Provinces.
• Personally travelling to supervise provincial sales teams, and open-up new markets/customers.
• Analysis of the product market and the competition to detect new trends.
• Coordinate product training for our different distribution links throughout the country.
• Management of Distributors, Ironmonger and Wholesalers nationwide. Travel every month to ensure the commercial operation of customers.

Lima Province, Peru

• Responsible for the analysis and profitability of all products and the launching of new products.
• Responsible for the management of the area budget and preparation of sales projections.
• Inventory control and analysis.
• Design strategies for expansion and growth.
• Supervise and coordinate the sales area: wholesalers, retailers and brokers at the national level.
• Set targets and implement strategies to achieve them.

Lima Province, Peru

• Coordinate the advertising agency, the main-stream media and the ‘Below the line’ publicity.
• Management of distribution channels with implementation of both pull and push campaigns.
• Develop communication in the distribution channels between wholesalers and small retailers.
• Design, develop and implement a trade-marketing strategy for 1.5 million Peruvian sols a year.
• Monitoring of the satisfaction of the retailing companies Ripley, Saga, Wong and Metro.
• Ensure the correct, continuous presence of the brand at the point of sale.

Magister En Administración De Empresas - Mba

Master Of Business Administration - Mba, Business Administration

Master In Business Administration For Entrepreneurs, Entrepreneurial And Small Business Operations

Diplomado En Branding - Arquitectura De Marcas

Master Europeo En Dirección De Marketing Y Gestión Comercial

Diplomado En Coaching

Diplomado En Comunicación Corporativa

Licenciado En Administración De Empresas