Mazen Mohammad Email & Phone Number

Riyadh, Saudi Arabia

Bahrain

Appointed on an 8 months contract as a Sports Media Marketing Consultant to assess the various media opportunities in Bahrain in partnership with Bahrain Olympic Committee  Extensive site visits to all sports venues and facilities in the Kingdom of Bahrain to quantify and evaluate the existing media spaces available in each outlet Surveying the sites while conducting meetings and interviews with the heads of each sports facility to evaluate the current challenges and develop a clearer and comprehensive future solutions  Preparing a wide range of cross media packages that can be segmented to cover different layers of sponsors and advertisers giving the right visibility to each of them across Bahrain scale and in conjunction with the media package being proposed  Produced a detailed feasibility study along with a detailed business plan to portray the viability of the project moving forward Drew the commercial advertising/sponsorship packages to ensure the best distribution of commercial returns across the different venues on proportional basis (importance of event, venue size, estimated footfall etc.) Classified all media packages in accordance to visibility and SOV (Share of Voice) levels.

Beirut District, Lebanon

Appointed on a 6 months period as a Social Media Specialist to train and assist the social media team in their short and long term plans Set short and long term social media strategies for Kooora.com and Striveme.com  Prepared a proper manual for keywords and hashtag research to guarantee highly optimized results  Implemented customizable plans for each of Kooora and Striveme’s Facebook, Twitter, Instagram and Snapchat channels  Implemented specific techniques and tools to assess performance and facilitate the operation (Hootsuite, Google Analytics)

Al-Riyadh Governorate, Saudi Arabia

Worked as Senior media manager in charge of all media planning and buying activities for all clients, primarily for Saudi Telecom STC Overseen, built and managed the overall media communication plans mainly for STC, the largest advertiser in the MENA region.  Developed STC’s media communication strategies according to predefined objectives and targets as set by the client and transforming the same into tangible & quantifiable results generating, thereon, acquisition of additional mobile users to the STC network  Involved in developing strategies and planning integrated media mixes per activity and in volume while ensuring the implementation of the most cost effective and highly optimized pricing levels at all times  Negotiate the most effective deals with media suppliers and ensuring the fulfilment of all such deal in best favor of STC and in accordance with the general guidelines followed and applied by Starcom’s upper management Developing and producing weekly, monthly and periodical reports along with quarterly, semi-annual and full year reviews to include a detailed assessment and evaluation of the media activities per each interval and benchmarking the same against the performance and media space utilization (better known as Share of Voice) of rivals in the telecom industry  Draw and Design the complete media activation plans and configure the right media distribution means to ensure the highest visibility at the most cost controlled methods. Allocating the right media communication channels, online and offline, while consistently Assessing the return on investment per activity and in accordance with the originally set KPIs  Conduction field surveillance and hunting for best outdoor media channels across the kingdom and that is by physically touring around the main cities in the look for the most strategic advertising boards and circuits for the client in every city (Jeddah, Mecca, Riyadh, Hail, Khamis Moshait, Qassim etc.)

Dubai, United Arab Emirates

In charge of the overall media planning and buying activities for all clients in the company, with main focus on Damac Properties  Involved in planning, buying advertising space and negotiating rates for my client “Damac Properties”. I was handling the media activity for the latter major Construction & Development group across several countries such as UAE, KSA, Egypt, UK and Russia. My tasks included seeking the relevant media channels for this niche brand that targets affluent & high-end net worth business professionals, C level executive and decision makers.

Dubai, United Arab Emirates

Assumed the task of aggregating and consolidating regional and Pan-Arab group media deals across UM7 Network (Media Room)  Joined the media buying unit at UM with a defined mission and that is to retain big accounts through negotiating the most lucrative and highly competitive rates and always strive to secure prominent ad positioning at no extra loading charges. My portfolio of clients included Etisalat, Carrefour, Abu Dhabi National Bank, Panasonic, Sony and many more. Furthermore, I was assigned the task replicate building and constructing a media room in UM7’s branch in Manama, Bahrain where I spent around 50 days in doing so. I applied the same techniques I followed in Dubai and hence, managed to communicate and negotiate with most of the local media companies in the Kingdom.

Bachelor'S Degree, Law

International Finance