Mazen Haddad Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

New York, Ny, Us

Oversaw delivery and operations across multiple accounts. Acting as the conduit, connecting dots, and facilitating multi-disciplines to deliver best in class solutions. Optimizing the use of existing tools, implementing process efficiencies, and establishing a repository of new tools and dashboards to ensure healthy and profitable delivery across our office, region and RAPP US. Oversaw a team of Program Managers and worked closely and passionately with senior leadership to drive operational excellence while enhancing the overall employee experience and office culture. Initiated a Business Intelligence Platform to help with connecting data and informing better data-driven decisions across financials, utilization, resource forecasting, capacity planning, and others.Led marketing strategy and omnichannel plans across HCP and patient/caregiver for the launch of the first FDA-approved peanut allergy treatment (Palforzia). Developed transformative consumer marketing programs, defined global brand positioning and plans, and implemented digital marketing capabilities.Built and executed the consumer marketing strategy across the full patient and caregiver awareness and treatment journey. Translated market insights and developed strategic brand plans and tactical promotional plans to support the launch and growth of Palforzia. Launched fully integrated DTC campaign including TV, print, radio, and digital assets.Clients: Wells Fargo, Aimmune, Nestle Health Sciences, EAIndustries: Pharma, Gaming, Financial, Health Sciences

San Francisco, California, Us

Managed, planned, and organized the CX effort for the Zelle Product Interface across platforms. Worked closely with the team leads (Product, XD Designers and Content Strategists, Dev, Accessibility, Legal, Compliance, Research, User Testing, Analytics, ...) managing day-to-day operations and supporting the execution of the Zelle program strategy and tactical solutions.Industries: Financial

Neuilly Sur Seine, Ile De France, Fr

Responsible for 3 pillars that help run the Marketing and Creative Operations Department. Overseeing Delivery Program Management, Resource Management, Budgets, and Systems & Tools.Leading a team of Delivery Managers, managing and continuously optimizing delivery of assets across all channels, ensuring high performance through the implementation of operational, staffing, organizational and professional development best practices. Partnering with various internal and external vendor teams to identify the best work stream for the creation of such assets for each program. Establishing consistent delivery processes through effective partnerships with production, operations, translations, and agency partners as subject matter experts to achieve volume efficiencies and speed to market with scalability. Authoring processes, policies and procedures best suited to the needs of the team, department, internal and external clients.Collecting and analyzing data and metrics on a weekly basis. Responsible for the P&L of the department and managing internal partner budgets working closely with accounting and finance in planning, forecasting, and actualizing budgets.Assessing, recommending, and overseeing the implementation of various productivity tools (including Smartsheet, Workfront, CrossCap) and managing change through long-term structural and process transformation.Managing third party agencies, vendors, overall contract staff acquisition, and other resources, thus maintaining while effectively managing cost to the department.Industries: Consumer Goods, e-Commerce

Established a Project Management Office, managing a team of project & program managers. Responsible for project governance, definition, implementation and driving continuous improvement activities through varying methodologies on a global basis.Managed the project management team and served as a conduit for communication between project managers distributed across global teams and the executives who make the strategic decisions for those projects.Implemented best practices, tools, project team structure, risk identification, escalation processes and project management decision-making responsibilities. I helped plan and prioritized all projects based on strategic objectives, cost/benefit considerations, timing and capacity.

New York, Ny, Us

Oversaw a $27-33M dollar account across several brands and channels. Contract Administration, infrastructure implementation, and product development.Responsible for the financial health of the accounts by focusing on a balanced approach of on-shore and off-shore, full time and contract employees.Focused on two major redesign projects on a new Sitecore CMS implementation, and organized asset management across the different projects.Managed a diversified portfolio of redesign projects, marketing, maintenance, and product development.Streamlining efficiencies across disciplines and brands and finding the right mix of process and methodologies to deliver higher quality faster, cheaper, and smarter.A member of the executive team, demonstrating leadership, providing mentoring to the PMs and contributing to crafting the overall culture of the Razorfish LA office.Clients: Honda and AcuraIndustries: Automotive

Houston, Tx, Us

Responsible for delivery of enterprise mobile app products, and overall operations across the organization. This included overseeing the PMO, QA, and all operational aspects of the business.Lead changes in consumer behavior through ideas, creativity and the use of contextual mobility and predictive User Centered Design. Responsible for revenue, client planning, and business development.Crafted and rolled out new processes, improved delivery methodology, and streamlined data capture and analytics across the different teams.Redefined and realigned the cost structure and rate cards to support the company’s target Gross Margin and found efficiencies in overall delivery structure to maximize profit margins.Established off-shore and near-shore vendor relationships, negotiating rates, MSAs and NDAs to help support the overall delivery mechanism and maintain (and often improve) the overall Gross Margin and implications on IBITDA.Clients: Exxon Mobile, Chevron, nrg, ApacheIndustries: Oil & Gas, Energy, Health Services, Manufacturing

Boston, Ma, Us

Delivered integrated marketing experiences with a focus in developing strategic muti-channel solutions that provide measurable results.Oversaw the implementation of a Sony Global Web Transformation Redesign project thus amalgamating all of their various web properties. This initial launch was focused on the European market which included 35 countries and 26 languages.Responsible for growing new and existing accounts. Participating in business development and mining for opportunities.Worked closely with Client Services, Recruiting, Staffing, Legal, Finance, and higher management to establish a culture of creative excellence in the San Francisco office and a flawless delivery of projects.Strengthened and grew existing client relationships.Clients: Sony, YahooIndustries: Consumer Electronics, Media

San Francisco, Ca, Us

Managed the day to day of the Project Management Department across several accounts.Worked with Client Services on Forecasting revenue and collaborated with the Resource Manager to adequately forecast resource needs across accounts.Lead project managers in the delivery of marketing campaigns, web applications, and product development on multiple accounts totaling well over $25 million annually.Participated in recruiting across many disciplines and for multiple accounts.Clients: Nike, Xbox, HealthPartners, Gap, Visa, AudiIndustries: Apparel, Consumer Goods, Gaming, Health Services, Financial, Automotive

San Francisco, Ca, Us

Mentored and coached program managers, Senior, mid level and junior project managers working closely with direct reports throughout the year to help them grow utilizing weekly one on one meetings and periodic check-ins on annual goals.Authored and implemented process and best practices where needed.Lead delivery teams consisting of project managers, creative, technology, strategy, media, and SEO disciplines. Facilitated collaboration across disciplines and helped streamline resource management processes.Coached Project Managers and Client Services on Project Risk Management and Risk Mitigation. Introduced schedule and budget Contingency to better scope and estimate SOWs. Joined pitch teams in farming, mining, and developing new business opportunities.

Vancouver, Bc, Us

Successfully managed a portfolio of over 50 different projects and 10 project managers. Grew my account by double digits two consecutive years. Maintained very high Customer Satisfaction.Mentored junior and senior Project Managers and rolled out several quality assurance processes.Developed financial and resource management tools and templates.Delivered profitable projects with emphasis on Gross Margin.Successfully managed implementation projects for some of Blast’s largest customers such as Aeroplan, Air Canada Vacations, and BMW Canada. Participated in the preparation for pitches to win new business.Clients: Aeroplan, BMW Canada, Air Canada Vacations, Rubbermaid, EAIndustries: Loyalty programs, Travel, Automotive, Manufacturing, Game Publishing

Cary, Nc, Us

Successfully managed implementation projects with partners and system integrators (e.g. CGI) for some of SAS’s largest customers such as CIBC (Canadian Imperial Bank of Commerce), BELL Canada, and MDS pharmaceuticals.Initiated and helped establish a Knowledge Management framework for SAS Canada utilizing locally developed knowledge bases (ToolBox, and a Central Repository for Project Documents) and search engines. Also managed the creation of Knowledge Management solution encompassing tools, processes, balanced scorecards, and employee competency models.Authored several project related processes and templates that helped standardize and increase efficiency throughout the PM organization (Project Initiation, Planning, Project Metrics, Utilization Reports). Ensured proper tools are in place. Managed the implementation of Changepoint as a Professional Services Automation solution of choice. Ensured lessons learned from previous projects are understood, discussed in the appropriate forum, and archived for use, resulting in organizational change, efficiency, and speed-to-market.Created a Project Management Office (PMO) in SAS Canada to facilitate portfolio management and coordinate, monitor, mentor, and enforce processes and methodologies. Produced metrics and analysis to provide valuable information for improving the development and delivery process. Provided direction for all projects to ensure consistency in approach and execution.Assisted account executives in the preparation of Proposals and facilitated potential client meetings proving sound negotiation skills in helping secure the business.

Managed successful implementation projects for insurance companies such as GORE Mutual, GAN, and Wawanesa (including training and documentation). Developed case tools for the Insurance industry. A Fifth Generation language of tools and generators to build object-oriented insurance type applications. Wrote improved generators and debugged most of the core programs. (Development Tool: PROGRESS [Character based and GUI] - Platform: UNIX, Windows95 and Windows NT).Built a prototype of a WEB based Auto Quote Application.

Lead a group of developers in the development and support of a Fuel Delivery Base System. Redesigned the whole system, generalized and objectified many of its features, introduced new options, and renamed it a “Liquid Delivery System”. (Development Tool: PROGRESS, and C - Platform: PC LAN - SCO UNIX, DG Aviion - UNIX)

Beirut, Beirut, Lb