Mazher Sayed Email & Phone Number

Nagpur Area, India

• Independently handled a team of 6 Sales professionals ensuring Primary and Secondary sales • Had an edge over competition in terms of distribution and visibility at all key accounts• Effectively managing Key Account relationships to grow the business• Monitoring competitor’s strategy to build counter strategies to increase the market share of the company by assessing the marketing opportunities & target markets as well as the potential customers• Actively providing training to the team about maintaining Account Segmentations, Inventory, Merchandising, Negotiation Skills, Time Management and Handling Key Accounts• Implementation of Correct Sales Drivers, Sponsorships, Tie-Ups with Key Accounts for Visibility to increase tertiary off take• Planning & conceptualizing various strategies to achieve business goals , aimed towards the growth in business volumes as well as profitability• Ensuring distributor infrastructure investment & communicate priorities with an alignment to achieve the company’s core objective• Lead & monitor the performance of team members to ensure efficiency in operations and meeting of individual & group targets• Designing of innovative promotion and listing of new product with different key accounts• Ensuring compliance to terms of trade (TOT) is maintained - Manage and execute agreed contracts and activities for Key On-Premise Accounts• Allocation & Monitoring Budgets for Events/Promotions, Signage & Merchandising for Key Accounts in the designated channel• Tracking of Spends Vs Budget• Providing product knowledge & suggestive selling techniques through sales aides and staff training seminars• Launching New Brands, SKU’s and their Variants• Feeding analysis into planning process to forecast• Timely schemes & Claim settlement of distributors

Mumbai Area, India

Mumbai Area, India

Responsibilities:(A) Business Development • Delivering primary and secondary business.• To execute coverage as per DRCP for territory.• Ensuring cost effective coverage for smaller van towns.• To plan and execute promotional plans. • To provide feedback on competitive activities.(B) (B) People Development• Training and developing SRS to deliver RPS.• Developing training plans according to identified improvement needs (SRS)(C) Customer Development• To set goals for each stockist, communicate priorities and get alignment.• To ensure stockist infrastructure, investment.• To help stockist select motivate and retain RPS.Key achievements:• Designed a joint dispenser for Vaporub & Inhaler brand which was accepted by the company and launched nationally• Successfully launched Head & Shoulders Shampoo.• Successfully implemented restructured coverage in the territory.• Ensured systems at stockist place.• Successfully launched ARIEL & PANTENE • Launched WHISPER sanitary napkin.Successfully executed the stockist expansion program (rural penetration) with No of stockiest moved up from 8 to 24.• Implementation of RURAL THRUST PROGRAM for one year in 400 small villages in Jalgaon District• Training and handling two pilot salesman covering rural markets.• Ensured distribution to small marginal outlets by appointed cigarette stockist.• Was promoted as Senior Customer Business development officer at Kalyan