Provide direction and leadership to maximize ‘brand’ standards and compliance for all IHG brands in GC. Regional oversight of all 9 Brand Standards Manuals, development,implementation, facilitation of new and changed standards, publication and governance in coordination with Global and Regional cross-functional teams Build and implement Standards Management Lifecycle, yearly standards measurement, periodically analyze integrated big data to improve branded guest experience and help hotels stay competitive. Build up and oversee brand standards waiver process for all brandsLead and complete multi-brand projects (from luxury to mainstream brand segments) to continuously enhance branded guest experience through signature scent, brand uniform, bulk bathroom amenities, gym solution, mattress, bedding/bathroom linen, interior signage