I advise and represent a select group of Spanish, Italian and German industrial manufacturers interested in penetrating and/or expanding their presence in the Middle East.Thanks to a close and constant contact with the market, including frequent trips to the area, I identify the most suitable distributors, negotiate sales agreements and manage sales and marketing activities with the main objective that my clients have an established and continuous presence in the Middle East.

I developed the global sales network by negotiating distribution agreements with importers and recruiting sales agents.I trained, motivated and energised customer sales teams and our sales agents to ensure the achievement of objectives.I implemented marketing activities to boost the brand and sales, such as participation in national and international trade fairs, advertising and direct and reverse missions organised by Herramex, (now Eskuin - Clúster de la Ferretería y el Suministro Industrial).