Mazy Yap Email & Phone Number

Boise, Idaho, US

Boise, Idaho, US

Austin, Texas, US

Product Lead for Gig-Economy product portfolio (Uber, Amazon Flex)

USA, US

• Ranked top 1% of Senior Consultant cohort. Nominated and selected from a 8,000+ to serve as one of 30 advisors to the Deloitte Consumer Leadership Board, and selected to join the Deloitte Women Leadership Board as a.
• Buy-Online-Pickup-In-Store (BOPIS)
• 14 Months WALMART E-COMMERCE⁃ E2E Product Manager
• Google Express Integration
• 6 Months WALMART E-COMMERCE⁃ Product Lead
• Product strategy for digital order delivery; technical platform gap assessment YUM! BRANDS⁃ Go-To-Market Lead

El Segundo, California, US

Digital Strategy Lead/Product Manager for Toyota Platforms (Toyota.com, Toyota Owner Apps, Future of Retail). Chief Marketer Award - awarded annually for one individual whose innovative and strategic approach drove impact for the businessOversee strategy, design, and execution across Toyota.com and Toyota Owners ⁃ Model Landing Page refresh across 22.

Boston, Massachusetts, US

Collaborate across disciplines to develop, lead, and present 360 digital strategies for The T.J.Maxx, Marshalls, HomeGoods, Liberty Mutual Commercial Insurance, Above the Influence, and Harvard Pilgrim Health Care.Oversee cross-functional meetings to provide digital strategic insights, measurement, ideation and paid media strategy.Optimize performance by.

Boston, Massachusetts, US

Work with a team to provide our clients with social media strategy and insights to help them better leverage digital capabilities across platforms and to drive their business goals. Work across departments with consumer and business intelligence, social and digital media, innovative technology, and creative teams to ensure our marketing efforts are fully.

Boston, Massachusetts, US

Create social strategy seminar decks for conferences such as the Nielson Norman Usability Week; assist managers in overall social strategies and proposals for clients such as Bank of America.Compose Point-of-View decks for new and relevant social applications and platforms.Conduct auditing of each brand's social interaction -consumer insights, current.

Boston, MA, US

Oversaw organization branding and advertising strategy; coordinator for the sponsorship, fundraising, newsletter, food tasting, and family group committees.Created “Takeout, A Goodwill Benefits Concert”, the first large-scale YouTube-based event on campus, bringing together 11 YouTube artists from around the nation, 1,100+ attendees, and 1,000+.

Boston, Massachusetts, US

Created and updated media lists.Composed content calendar for clients such as iQ and Concrobium.Drafted press releases for Gunk challenge winner announcement.

Managed a team of interns; distributed work flow day to day, compiled, edited assignments, and led team strategy brainstorms.Researched potential clients for business proposals, outlined and benchmarked competitors, clients' current social media engagement levels using Klout, Quantcast, Alexa, and more.Assisted directors with developing overall marketing.

Boston, MA, US

Planned and executed social media strategies for the organization's Twitter, Facebook, and Blogging.Wrote proposal for organization's social media campaign for the upcoming year; and presented it to relevant executives.Managed content and analytics on organization's social media platforms.

Managed a team of account executives to brainstorm campaigns and held weekly meetings.Acted as main liaison between team and clients, directed general strategy.Planned and executed a free Terrier Slice tasting event and eating competition to increase awareness and monthly profits for The Upper Crust Pizzeria.Designed a social media campaign to help raise.

Agoura Hills, CA, US

Increased the monthly sales by 5% and college presence through social media and on-campus promotions.Managed social media and wrote travel and product blogs for the company’s main website.Identified and managed overseas distributor and potential clients.Created photo manipulations for advertising.

HK

Coordinated and publicized events for Heliport, Hong Kong Cyberport, Urban Renewal Authority.Managed focus groups, public forums and transcribed videos for the Urban Renewal Strategy Review Project.Wrote media invites and translated press releases between English and Chinese.Benchmark researched for client proposals and managed printed, online, and.

North Point, HK

• Coordinated high schools for the ‘Walk for Awareness’ Walkathon raising $17,000 HKD
• Designed newsletters, advertising leaflets, and donations forms
• Translated newsletters and brochures between English and Chinese

Bachelor Of Science (Bs), Communications; Public Relations

Bachelor Of Arts (Ba), French Language And Literature

Civilization And Literature

International Baccalaureate Bilingual Diploma, Economics, Biology, Visual Arts, Mathematics, English Literature, Chinese Literature