www.enzymemarketing.coI started Enzyme Marketing to build win-win partnerships that allow me to share the unique experiences of my career with others in ways that provide value to them and their businesses. In return, I get to tackle the parts of marketing and problem-solving that I enjoy most while meeting great people in the process. My objective is to bring organizations together to build growth engines inspired by a deep understanding of their best customers so that they get the most out of every impression, visit, lead, and customer. I aim to treat every partner respectfully, attack business challenges instead of people, and create marketing programs that make employees proud to be a part of their companies.

Brought on to the executive team to orchestrate a rebuild of a 20-year-old public company, including a deep talent refresh. Grew revenue by 50%, grew customers 2.5x, and took the business from a multi-million dollar burn to a positive margin in less than two years.Built the business's PLG approach, increasing conversion by 4x, doubling high-value leads, and reducing our acquisition costs by over 90%, resulting in a 650% decrease in payback periods. Increased SEO traffic by 133% within months of resourcing by increasing our content production by over 400%, growing quality URLs by 5x, and establishing linking programs with key partners.Built our contributed content program, resulting in frequent mentions in publications such as Forbes, Entrepreneur, Moz, VentureBeat, and MIT Technology Review.Took the marketing team from 2 to 12 highly talented professionals while recruiting for an off- market brand in an unknown category and maintained high employee satisfaction scores.

Reported to the CEO, running growth for the consumer and delivery arms of the marketplace. Doubled revenue while growing market share against competitors in critical geographies, leading to a multi-billion dollar acquisition by Uber.Owned vital business metrics, including total orders, successful deliveries, new customer growth, active customers, new fleet members, active fleet, cost per customer, and incentives per delivery. Managed monthly $30 million in paid media and incentive budget to grow top markets and balance supply and demand.Directly oversaw a team of 35 that managed user acquisition, lifecycle, analytics, new business line growth (Pickup, Drinks, Unlimited, Convenience), and the fleet community team.Managed cross-functional product and engineering team focused on acquiring and retaining new customers, including SEO, partnerships, and Postmates Unlimited.Partnered with Brand Teams to execute campaigns at the forefront of pop culture, including The Postmates Don’t Cookbook (Cannes Lions ’21), Eminem X Mom’s Spaghetti (Super Bowl LVI), Ted Lasso Biscuits X Milkbar, TikTok Treats (Adweek brand collab of the year ’20), Licorice Pizza / MGM, and many more.

Oversaw brand, acquisition, SEO, lifecycle, PR, product marketing, events, local & content. Inherited unprofitable acquisition program and scaled budgets 5x while bringing the payback period to sub-six months by expanding channel mix and refining measurement.Created a 200+ piece collateral bank from scratch, including white papers, case studies, blogs, quotes, and videos to enable sales across the top, middle, and bottom of the funnel.Ran a 20+ member cross-functional team focused on our unprofitable SMB segment. Increased conversion while decreasing sales cost to close by 3.5x within four months.Wrote, tested, and implemented a lead scoring model that drove sales to produce 100% of the business on 40% fewer sales dials.Developed an internal system to conduct quantitative and qualitative customer research to keep up with trends and guide business strategy.Took over the strategy of our broker channel in the middle of a year-long decline. Researched, refined, and re-positioned the offering with little tech support and saw a 15% lift in top-of-funnel activity within three weeks of launch.

Head of Paid Media (Radio, Search, SEM, Display, Retargeting, Content Syndication, Direct Mail, LinkedIn, Facebook). Owned Customer Funnels and Optimization. SDR Optimization. Responsible for inbound growth.Increased paid investment from $250k annually to an $8MM run rate at consistent ROI by testing 50+ different methods of traffic buying, ranging from niche industry publications and radio advertising to analytical taxi topper and billboard buys.Pioneered value per lead model that identified a 3x increase in revenue in direct traffic visits. Built the conversion team and process, leading to a 10x increase in conversion rates across our core properties and microsites.

Joined Pre-Product. Executive Team Member. Head of Marketing, Product Growth Initiatives, Analytics & Support. Product Development, Positioning, Branding, Public Relations.Uncovered online & offline marketing tactics to drive over 1MM qualified installs, ranging from traditional mobile advertising to celebrity integrations, sponsorship, radio contests & magazines, leading to moments of being ranked as a top 5 social app.Drove PR strategy leading to 100+ articles across leading publications within a year of launch. Created, implemented, and optimized all viral loops to maximize social growth opportunities, leading to over 35% of all users inviting more than five friends to the application on their first day.

Global Acquisition, Affiliates, Product Marketing, Product, Platform.Transitioned the business from a Facebook gaming company to a top destination site, publisher, and mobile gaming leader with 2.5x revenue growth.Modified the company approach to advertising return, resulting in a 4.5x ROI efficiency.Built strategy for the marketing launch of Kabam.com as a destination gaming site, growing it from zero to the 3rd largest gaming portal on the web in less than a year.Hand-selected as the first product marketer in the org, responsible for the efficacy of future titles by testing style and storyline directions and positioning games for pitches to app stores. Scaled 3rd party distribution strategy into a multimillion-dollar business in 6 months. Managed exclusive partnerships with Google+, Google Chrome Store, Yahoo Games, and several other distribution portals to maximize feature opportunities.Identified critical international markets for growth and executed successful localized launches.

Built and led the team that drove 35% of company revenue and 25% of margin from scratch. Improved revenue per session from $.06 to $.32 by increasing conversion by 3x and optimizing channel performance.

Drove 40% of company revenue as a PPC team of three before and after the eBay acquisition.