Crépuscule is a world leader in the transformation of brands. Our expertise encompasses touch-points from brand strategy to identity, consumer experience to packaging and customer journey to activation. We have been crafting brands of high-profile groups like Unilever, Henkel, L’Oréal, and Coty for more than 20 years. Our culture has been shaped by our beauty expertise and strongly influences our design philosophy and open-minded spirit. This legacy is the source of our inspiration across all categories, from premium wines & spirits to food and beverages.I am running the Asian office of the group, serving clients in APAC and South Asia.I am leading a team of 7 people, responsible for the office strategic expansion and growth.

Right-arm of the managing director, responsible of sales & clients related topics for all APAC region (triangle from Australia - China - India):- Defining the year sales plan and leading the business development strategy and roll-out- Presenting strategic analysis on trends and key topics (sustainability, hygiene semiotics, etc)- Involved in all the agency's projects and co-leading the creative teamWide variety of client profiles & industries (FMCG, cosmetics, F&B, corporate, etc)

Responsible for Henkel and Oriflame groups, all divisions and distribution channels (cosmetics, fragrances, laundry, direct and professional selling, mass market):- Develops the brands strategic vision: positioning and portfolio analysis, issues, recommendations on needed actions- Leads the projects (packaging, in-store activation, communication tools, movies, digital strategy) with retroplanning, creative team organization to maximize reactivity and adaptability- Collaborates with different professions: marketing, R&D, purchasing, suppliers- Conducts the animation of the clients network (active business and product intelligence, salons and special events reports) and the prospection of new clients (14 new brands) with an objective of annual revenue.- Manages an internRealizations: Creation of the Brand Fibreplex / Revamp of the brand Right Guard identity / New Bonacure Fibre Force identity

Responsible for the groups Coty (fragrance license), Sofibel (Barbara Gould…), Yves Rocher, Auchan, L'Oréal, Beiersdorf.- Organizes the daily and weekly plannings for the Creative Team- Conducts all the projects & the budgets- Prospects for new clientsRealizations: Creation of the fragrance Lamborghini Acqua / Development of the new identity for Auchan Snacking range (80 references)

Conception of new products: shampoos, conditioners, styling etc. from the idea to the packaging.Direct contact with creation agencies.Conception of new brand and products messages.Market watch and research via all media tools and panels (Nedia)Development of launching materials for the new Elsève products

Construction of all strategic and operational tools for subsidiaries.Creation of the A-DERMA Marketing Book explaining the strategy and the means for each country for year 2011.Creation of the brand catalogue for French market.Creation of Country Books with all the important information: demographic, competitors, A-DERMA performances etc.Direct contact with creation agencies

Cine-club planning and organizationOrganization and coordination of cultural eventsTranslation Spanish-FrenchManagement of artists